It’s Personal: Similarities and Differences in Online Social Network Use Between Teens and Adults Amanda Lenhart The Role ...
Methodology <ul><li>2 RDD surveys with teens 12 to 17 and a parent or guardian </li></ul><ul><ul><li>Sept-Nov 2007 (n=700)...
How teens communicate <ul><li>All teens: </li></ul><ul><li>95% of teens spend time with friends face to face </li></ul><ul...
How teens communicate daily <ul><li>Everyday: </li></ul><ul><li>51% of teens (with cell phones) talk on their cell phones ...
Teens & social networking sites <ul><li>65% of online teens have a profile online </li></ul><ul><li>Girls, particularly ol...
Teens & communication within online social networks <ul><li>83% of social network users have added comments to a friend’s ...
Adults and SNS <ul><li>35% of adults have a profile on a social network site </li></ul><ul><li>Younger adults dominate:  <...
Teens & Adults: Use networks for friendships Source:  Adult internet user data comes from the Pew Internet & American Life...
Teens say harder to find them online Source:  Adult data comes from the Pew Internet & American Life Project May 2008 Trac...
Final thoughts <ul><li>Teens still using SNS frequently, but use of some internal communication tools has declined slightl...
Thank You! Reports:  Adults & Social Networks and  Teens, Games and Civics   Amanda Lenhart [email_address] http://www.pew...
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It’s Personal: Similarities and Differences in Online Social Network Use Between Teens and Adults

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Amanda Lenhart to the International Communications Association Annual Meeting. This presentation dives into the demographics of teen and adult social network users and looks at how youth use of social networks compares to use by adults, both in frequency, but also in purpose and behavior. 5/23/09

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  • It’s Personal: Similarities and Differences in Online Social Network Use Between Teens and Adults

    1. 1. It’s Personal: Similarities and Differences in Online Social Network Use Between Teens and Adults Amanda Lenhart The Role of Social Network Sites in the Lives of Young People @ ICA May 23, 2009 Chicago, IL
    2. 2. Methodology <ul><li>2 RDD surveys with teens 12 to 17 and a parent or guardian </li></ul><ul><ul><li>Sept-Nov 2007 (n=700) </li></ul></ul><ul><ul><li>Oct-Nov 2006 (n=935) </li></ul></ul><ul><li>Focus groups w/ youth in 2007 </li></ul><ul><li>2 RDD surveys of adults </li></ul><ul><ul><li>May 2008 (n=2251) </li></ul></ul><ul><ul><li>December 2008 (n=2253) </li></ul></ul>
    3. 3. How teens communicate <ul><li>All teens: </li></ul><ul><li>95% of teens spend time with friends face to face </li></ul><ul><li>88% of teens talk to their friends on a landline </li></ul><ul><li>67% of teens talk to their friends on their cell phone </li></ul><ul><li>65% of teens send email to friends </li></ul><ul><li>61% send messages to friends through social networking sites </li></ul><ul><li>60% of online teens send instant messages to friends </li></ul><ul><li>58% of teens send text messages to friends </li></ul>
    4. 4. How teens communicate daily <ul><li>Everyday: </li></ul><ul><li>51% of teens (with cell phones) talk on their cell phones </li></ul><ul><li>42% of teens (who use SNS) send messages through social networking sites like MySpace or Facebook </li></ul><ul><li>38% of teens send text messages to each other </li></ul><ul><li>32% of teens talk to friends on a landline phone </li></ul><ul><li>29% spend time with friends in person doing social activities outside of school </li></ul><ul><li>26% send instant messages </li></ul><ul><li>16% send email </li></ul>
    5. 5. Teens & social networking sites <ul><li>65% of online teens have a profile online </li></ul><ul><li>Girls, particularly older girls, more likely to use SNS than boys (86% of girls 15-17 have profile online, compared to 69% of boys 15-17) </li></ul><ul><li>Age is major factor </li></ul><ul><ul><li>12 -14 year-olds; 38% have an online profile </li></ul></ul><ul><ul><li>15 -17 year-olds; 77% have an online profile </li></ul></ul><ul><li>Other demographic factors not significant </li></ul><ul><ul><li>Income </li></ul></ul><ul><ul><li>Race/ethnicity </li></ul></ul>
    6. 6. Teens & communication within online social networks <ul><li>83% of social network users have added comments to a friend’s picture </li></ul><ul><li>77% post messages to friend’s page or wall </li></ul><ul><li>71% send private messages to friends within the SNS </li></ul><ul><li>66% post comments on a friends blog </li></ul><ul><li>54% send bulletins or group messages to all their friends </li></ul><ul><li>54% send IMs or text messages to friends through the SNS </li></ul><ul><li>Many communicative activities within SNS are down since 2006 </li></ul><ul><li>84% posted messages to friend’s page or wall in 2006 </li></ul><ul><li>82% sent private messages to friends within the SNS in 2006 </li></ul><ul><li>76% post comments on a friends blog in 2006 </li></ul><ul><li>61% send bulletins or group messages to all their friends 2006 (just within the margin of error) </li></ul><ul><li>Other questions not asked in 2006 </li></ul>
    7. 7. Adults and SNS <ul><li>35% of adults have a profile on a social network site </li></ul><ul><li>Younger adults dominate: </li></ul><ul><ul><li>75% of 18-24 year olds have a profile; </li></ul></ul><ul><ul><li>57% of 25-34 y-o have profile </li></ul></ul><ul><ul><li>7% of 65+ have a profile. </li></ul></ul><ul><li>Half of adult SNS users use MySpace </li></ul><ul><li>51% of adult SNS users have more than one social network profile online; and majority of those (83%) are on different sites. </li></ul><ul><li>10% of all adult internet users have deleted an online profile </li></ul>
    8. 8. Teens & Adults: Use networks for friendships Source: Adult internet user data comes from the Pew Internet & American Life Project May 2008 Tracking Survey. The n for internet users is 1,553 and the margin of error is ±3%. Teen data is from the Teen & Parent survey fielded in Oct-December 2006. Margin of error is ± 4% for online teens. *This question was posed slightly differently to teens: “Do you ever use [social networking] sites to stay in touch with friends you see a lot?” There was also a complementary question asked of teens: “Do you ever use those sites to stay in touch with friends you rarely see in person” and 82% of teens who use social networks responded yes. 17 20 Flirt n/a 28 Promote yourself or your work n/a 28 Make new business or professional contacts n/a 43 Organize with others for an event, issue or cause 49 49 Make new friends 72 57 Make plans with friends 91% 89% Stay in touch with friends* Teens Adults Do you use your online profile to…? Adults & teens use online networks to say in touch with pre-existing friends
    9. 9. Teens say harder to find them online Source: Adult data comes from the Pew Internet & American Life Project May 2008 Tracking Survey. n=328 social network users and the margin of error for those users is ±6%. Teen data is from the Teen & Parent survey fielded in Oct-December 2006. Margin of error is ± 4% for online teens. 36 20 Very difficult for someone to find me 40 33 Someone would have to work at it, but eventually they would find me 23% 43% Pretty easy to find me Teens Adults How easy would it be to find out who you are from your social network profile? Many adults believe they are “findable”
    10. 10. Final thoughts <ul><li>Teens still using SNS frequently, but use of some internal communication tools has declined slightly </li></ul><ul><li>Adults and teens both use social network sites predominately to stay in touch with people they already know and maintain personal relationships </li></ul><ul><li>Adults may be less privacy conscious than teens. Or more in touch with online realities? </li></ul><ul><li>Limitations: Teen data for privacy questions is from 2006 – hard to compare to adult 2008 data since SNS environment is so different now </li></ul>
    11. 11. Thank You! Reports: Adults & Social Networks and Teens, Games and Civics Amanda Lenhart [email_address] http://www.pewinternet.org
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