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Information on the go Information on the go Presentation Transcript

  • Information on the Go: Digital technology trends impacting today’s libraries and librarians Kristen Purcell, Ph.D. Associate Director, Research Pew Internet & American Life Project E-reader Summit and Technology Showcase Arizona State Library Phoenix, AZ September 20 th , 2010
  • Pew Internet Project
    • Part of the Pew Research Center, a nonpartisan “fact tank” based in Washington, DC
    • Provide high quality, objective data to thought leaders and policy makers
    • Funded by the Pew Charitable Trusts
    • All US findings are based on nationally representative telephone surveys of…
      • US adults age 18+, or
      • US teens ages 12-17
      • Drawn from dual-frame (RDD/cell) samples
  • Today’s Discussion
    • What’s Mobile Got to Do With It?
      • U.S. cell phone and internet use trends
      • The rise of social media
      • E-readers, tablet computers, and apps
    • The New Information Ecology
      • What are the hallmarks of the new information ecology?
      • Online information consumers
        • who they are
        • how they behave
        • what they like
    • Leveraging New Technologies
      • Tips for success in the new information ecology
  • What’s Mobile Got to Do With It?
  • US Adult Cell Phone Use
  • Laptops are Becoming the Computer of Choice
  • Mobile Internet Use
  • US Adult Wireless Internet Use
  •  
  •  
  • What’s Mobile Got to Do With It?
    • Overall, wireless internet users are more engaged in online activities
    • Half of all African-American adults in the US (48%) have used their cell phone to access the internet, compared with 40% of Hispanic adults and 31% of white adults
    • Overall, African-American adults are the most active mobile internet users
    • African-American mobile internet use is growing at a faster rate than non-Hispanic whites and Hispanics
  • US Teen Mobile Use
  • US Teen Mobile Use
  •  
  •  
  • US Adult and Teen Social Media Use Percent of internet users in each age group who use…
  • Blogging is Down For Young Adults
  • Content Sharing is Growing Among Adults
  • Summary of US Teen Online Activities
    • 73% of online teens use SNS (up 50%)
    • 14% blog (down 50%)
    • 8% use Twitter
    • 8% visit online virtual worlds
    • 38% share content online (steady)
    • 62% get news about current events and politics
    • 48% buy things online
    • 31% get health, dieting, fitness info
    • 17% get info about sensitive health topics
  • US Adult Gadget Ownership Based on an August 2010 Pew Internet tracking survey Percent of US adults 18+ who own each type of gadget…
  • Wireless Internet Other than Cell/Laptop Percent of Owners Who Use Each Device To Go Online… In May 2010, 59% of tablet computer owners reported using their device to access the internet
  • Adult E-Reader and Tablet Ownership (May 2010 data) Percent With e-Readers Percent With Tablet Computers Education Less than HS 0 1 HS Grad 3 1 Some college 2 4 College Grad 9 4 Income <$30,000 1 2 $30,000-$49,999 2 1 $50,000-$74,999 5 2 $75,000+ 8 5
  • Adult Apps Use 82% use cell phones 35% have apps 24% use apps All adults 35% of adults have apps on their phones, but only 24% actually use them
  • Who is Using Apps?
    • 43% of US adult cell phone users have apps on their phones
      • 29% have downloaded an app to their phone
      • 38% have purchased a phone with preloaded apps
    • Among those who have apps, only 68% actually use them
    • One in ten adults with a cell phone (11%) are not sure if their phone is equipped with apps
    • Apps users are disproportionately male, young, affluent, and highly educated.
    • Apps users also skew slightly Hispanic compared with other cell users
    • The app downloader population skews even more toward being male and young
  • App Use Still Ranks Low Apps use ranks low among non-voice cell phone activities % of adult cell phone users who do each of the following on their phone… Take a picture 76% Send or receive text messages 72 Access the internet 38 Play a game 34 Send or receive email 34 Record a video 34 Play music 33 Send or receive instant messages 30 Use an app 29
  • How Many Apps Do Adults Have? The average adult has 18 apps, young adults have more Mean and median number of apps for each group… Median Mean All adults with apps 10 18 Age 18-29 12 22 Age 30-49 10 16 Age 50+ 8 13
  • Which Apps Are Most Popular?
    • According the Nielsen Apps Playbook, the most popular apps among US adults are…
      • games
      • news/weather
      • maps/navigation
      • social networking
      • music
    • Women and young adults in their sample were the heaviest social networking and game apps users
    • Older and higher income adults in their sample were most likely to use map/navigation apps and news/weather apps
  • Highlights of the New Information Ecology
  • Then and Now
  • The “New” Information Ecology
    • Volume of information grows
  • The “New” Information Ecology
    • Venues of intersecting with information and people multiply and the availability of information expands to all hours of the day and all places people are
  • The “New” Information Ecology
    • Valence (relevance) of information improves – search and customization get better as we create the “Daily Me” and “Daily Us”
    ~40% of online adults get RSS feeds ~35% customize web pages for info they want
  • The “New” Information Ecology
    • Voting on and ventilating about information proliferates as tagging, rating, and commenting occurs and collective intelligence asserts itself
    31% of online adults rated person, product, service
  • The “New” Information Ecology Where Americans get their news and information on a typical day
  • 71% of American adults ever get news or information online The majority of online news and information consumers are under age 50 The Online News/Information Consumer
  • 71% of American adults ever get news or information online Almost a third of online news and information consumers are under age 30 The Online News/Information Consumer *The median age of online news/info consumers is 40
  • Online News/Information Consumers in the US…
    • Are more educated than other online adults and other adults in general
    • Have higher incomes than other online adults and other adults in general
    • Are disproportionately white and Hispanic
    • Are much more likely than other online adults to have home broadband access and to have premium broadband service
  • The Online News/Information Consumer % of Online News/Info Consumers Who Use Each Site on a Typical Day Most Popular Online Sources for News and Information
  • The Online News/Information Consumer % of Online Adults Who Get News/Information Online About Each Topic What Are the Most Popular Online News/Information Topics?
  • The Online News/Information Consumer % of Online News/Info Consumers Who Say Each Feature is Important Most Popular Features of Online News Sites
  • The Online News/Information Consumer
    • Online News/Info Consumers are…
    • Efficient Grazers (78% routinely rely on five or fewer websites for their news/info and portals are most popular)
    • Hunters and Gatherers (71% go online specifically to get news/information at least a few times a week)
    • Serendipitous News/Info Discoverers (80% come across news/information at least a few times a week while they are online doing other things)
    • News/Info Receivers (44% get news/information forwarded to them through email, automatic updates and alerts, or posts on social networking sites at least a few times a week)
  • Online News and Information
    • Online News and Information is…
    • Portable
    • Participatory
    • Personalized
    • “ On the Go” News/Info Consumers
      • 26% of adults access news/information on their cell phones
      • Among this population, 73% use social networking sites and 29% use Twitter
      • Typically a white male, age 34, employed full-time
      • One in ten adults gets news alerts sent to his or her phone
    • The mobile phone allows anytime/anywhere access to information
    • Info is consumed on the individual’s terms, when they want, where they want
    Online Information is Portable
    • “ News Participators”
      • 37% of internet users have contributed to the creation of news, commented on it, or disseminated it via postings on social network sites like Facebook or Twitter
      • Half of all online African-Americans (46%) are news participators (disproportionately high SNS use)
      • Overall, 71% of internet users get news and information through email or posts on social networking sites
      • Remember…
      • 42% of online news/info consumers say being able to easily share material is something they look for in a news site
      • 65% look for news sites with links to related material
      • 36% look for news sites with interactive material
      • 35% look for news sites where they can comment on stories.
    Online Information is Participatory
    • “ News Participators” are standing in the information stream
    • Thanks to them, your story/information has an organic life beyond your presentation of it
    Online Information is Participatory
    • “ The Daily Me” Takes Shape
      • 28% of internet users have customized their homepage to include news and information of particular interest to them
      • 39% say being able to customize content is something they look for in an online news site
      • Remember…
      • 42% of online news/info consumers say being able to customize information is something they look for in a news site
    Online Information is Personalized
  • Leveraging New Technologies
  • &quot;If you plopped a library down. . .30 years from now. . .there would be cobwebs growing everywhere because people would look at it and wouldn't think of it as a legitimate institution because it would be so far behind. . .&quot; -- Experienced library user . 1996 Benton Foundation report: “ Buildings, books, and bytes”
  • How Technology Changes the Role of Libraries
    • Makes it possible for organizations like libraries to become “nodes” in people’s networks that can help them solve problems and make decisions
    • Allows for immediate, spontaneous creation of networks that can include libraries
    • Gives people a sense that there are more “friends” in their networks like librarians that they can access when they have needs
  • No longer think like this…
  • Now think like this…
  • Being a Node in a Social Network
    • You are a friend, not an institution
    • Your strengths are being an expert, a filter, a recommender (linker), and a facilitator
    • Your audience is bigger than the available evidence provides – lurkers and future arrivals are part of the mix
    • Your information can have an organic life beyond your presentation of it
    • You can build communities with your material
  • Being a Node in a Social Network
    • You can participate in the Web 2.0 world
    • There is a move towards mobility, constant connectivity, perpetual contact
      • This changes the realities of time and space and presence
    • You can ask for feedback
    • You can act on/respond to that feedback
    • You can create opportunities for interaction with and customization of material
    • You can facilitate information sharing
  • The Four A’s of Online Information Flow
    • Get Attention
      • Leverage your services and knowledge
      • Offer alerts, updates, feeds
      • Have a presence in relevant places
      • Find pathways to people through their social network
    • Enable Acquisition
      • Offer services and media in many places
      • Pursue new distribution methods for your collections
      • Point people to good material through links
      • Participate in conversations about your work/material with your patrons
  • The Four A’s of Online Information Flow
    • Help with Information Assessment
      • Exploit your skills in knowing the highest quality material (70% of adults say they are overwhelmed by the amount of news and information available today)
      • Aggregate the best related work
    • Facilitate Action
      • Offer opportunities for feedback
      • Offer opportunities for remixing, customization, interaction
      • Offer opportunities for community building
      • Offer opportunities to learn how to use social media
  • Finally…. IT PRESENTS UNIQUE OPPORTUNITIES The internet, mobile technology and social media grant access to populations that have been traditionally hard to reach:
  • Remember… It’s not about cobwebs.... It’s about social webs …. And libraries can be at the center of them!
  • Available at www.pewinternet.org...
    • The Rise of Apps Culture http://pewinternet.org/Reports/2010/The-Rise-of-Apps-Culture.aspx
    • Cell Phones and American Adults http://pewinternet.org/Reports/2010/Cell-Phones-and-American-Adults.aspx
    • Mobile Access 2010 http://pewinternet.org/Reports/2010/Mobile-Access-2010.aspx
    • Understanding the Participatory News Consumer http://www.pewinternet.org/Press-Releases/2010/Online-News.aspx
    • Social Media and Young Adults http://www.pewinternet.org/Reports/2010/Social-Media-and-Young-Adults.aspx
    • Teens and Mobile Phones 2004-2009 http://www.pewinternet.org/Reports/2009/14--Teens-and-Mobile-Phones-Data-Memo.aspx
    • Wireless Internet Use http://www.pewinternet.org/Reports/2009/12-Wireless-Internet-Use.aspx
  • Thank you!
    • Kristen Purcell, Ph.D.
    • Associate Director, Research
    • Pew Research Center’s Internet & American Life Project
    • 1615 L Street NW
    • Suite 700
    • Washington, DC 20036
    • Email: kpurcell@pewinternet.org
    • Twitter: http://twitter.com/kristenpurcell
    • 202-419-4500