0
How to survive in the new
media ecology


Lee Rainie
Director – Pew Internet Project
Smithsonian
Washington, D.C.
12.11.09
New information ecosystem: Then and Now

  Industrial Age           Information Age
     Info was:                 Info is...
The internet is the change agent
                   Then and now

            2000                           2009
 46% of ...
Media ecology – then (industrial age)
Product           Route to home           Display          Local storage

TV station...
37% of adults own DVRs –
           Media ecology – now (information age) 2002
                              up from 3% in...
10 ways the media ecosystem
has changed in the digital age



 New news mediascape   December 6, 2009   6
Media ecosystem change – 1



Volume of
 information
 grows
  -- Chris Anderson
          Hal Varian




   New news media...
Media ecosystem change – 2



Variety of
 information
 and sources
 of information
 grow


     New news mediascape       ...
Media ecosystem change – 3


Velocity of
 information
 increases and
 smart mobs
 emerge
  -- Howard Rheingold
           ...
Media ecosystem change – 4

Venues of
 intersecting with
 information and
 people multiply and
 the availability of
 infor...
Media ecosystem change – 5

People’s vigilance
  for information
  changes in two
  directions:
1) attention is
  truncate...
Media ecosystem change – 6

The vibrance and                1) Virtual Worlds
 immersive
 qualities of
 media
 environment...
Media ecosystem change – 6

The vibrance and                 2) Mirror Worlds
 immersive
 qualities of
 media
 environment...
Media ecosystem change – 6

The vibrance and              3) Augmented Reality
 immersive
 qualities of
 media
 environmen...
Media ecosystem change – 6

The vibrance and                  4) Life-logging
 immersive                              -- G...
Media ecosystem change – 7

Valence (relevance)
  of information
  improves – search
  and customization
  get better as w...
Media ecosystem change – 8
The voice of
 information
 democratizes
 and the
 visibility of new
 creators is
 enhanced.
 Id...
Media ecosystem change – 9

Voting on and
 ventilating about
 information
 proliferates as
 tagging, rating,
 and commenti...
Information sharing and evaluation

31% of adult internet
  users have rated a
  person, product,
  or service online




...
Media ecosystem change – 10

Social networks
  become more vivid
  and meaningful.
  Media-making is
  part of social
  ne...
Behold the idea of networked individualism
Barry Wellman – University of Toronto


                        The turn from
 ...
Networked Individuals … have a different …
• Sense of information availability – it’s ambient
• Sense of time – it’s orien...
Technology has helped people change their
networks

•    Bigger
•    Looser
•    More segmented
•    More layered
        ...
Punchline #1


      Museums can be
      nodes in people’s
         networks

 New news mediascape   December 6, 2009   24
Punchline #2


      Museums can be
       People
      nodes in museums’
               people’s
         networks

 New ...
Every artifact a community




 New news mediascape         December 6, 2009   26
A general new pattern of communication and
influence – the 4 As


•    attention
•    acquisition
•    assessment
•    act...
How do you….


• get his/her attention?
  – leverage your traditional platforms,
    display style, curation, expertise
  ...
How do you….


• help him/her acquire information?
  – be findable in a “long tail” world
  – pursue new distribution meth...
How do you….

• help him/her assess information?
  – honor the ethics of your kind of
    data and culture
  – be transpar...
How do you….


• assist him/her act on information?
  – offer opportunities for feedback
  – offer opportunities for remix...
Thank you!

Lee Rainie
Director
Pew Internet & American Life Project
1615 L Street NW
Suite 700
Washington, DC 20036
Email...
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How to survive in the new media ecology

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Trends in the use of digital technology and what they mean to museums.

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Transcript of "How to survive in the new media ecology"

  1. 1. How to survive in the new media ecology Lee Rainie Director – Pew Internet Project Smithsonian Washington, D.C. 12.11.09
  2. 2. New information ecosystem: Then and Now Industrial Age Information Age Info was: Info is: Scarce Abundant Expensive Cheap Institutionally Personally oriented oriented Designed for Designed for consumption participation New news mediascape December 6, 2009 2
  3. 3. The internet is the change agent Then and now 2000 2009 46% of adults use internet 79% of adults use internet 5% with broadband at home 63% with broadband at home 50% own a cell phone 85% own a cell phone 0% connect to internet 56% connect to internet wirelessly wirelessly <10% use “cloud” >two-thirds use “cloud” = slow, stationary = fast, mobile connections connections built around my built around outside servers computer and storage New news mediascape December 6, 2009 3
  4. 4. Media ecology – then (industrial age) Product Route to home Display Local storage TV stations phone TV Cassette/ 8-track broadcast TV radio broadcast radio stereo Vinyl album News mail Advertising newspaper delivery phone paper Radio Stations non-electronic Tom Wolzien, Sanford C. Bernstein & Co New news mediascape December 6, 2009 4
  5. 5. 37% of adults own DVRs – Media ecology – now (information age) 2002 up from 3% in 47% of Route to homeown laptops – Local storage Product adults Display cable TiVo (PVR) VCR TV stations up from 30% in 2006 DSL TV Satellite radio player Info wireless/phone radio DVD “Daily me” broadcast TV PC Web-based storage content 37% of adults own game consoles books iPod /MP3 server/ TiVo (PVR) Cable Nets broadcast radio stereo PC Web sites satellite monitor web storage/servers Local news mail headphones CD/CD-ROM 18% of adults own Content from individuals express delivery pager iPod / storage satellite player portable gamer cell phone memory MP3 player / iPod personal gaming devices Peer-to-peer subcarriers / WIFI cell phone pagers - PDAs Advertising newspaper delivery non-electronic cable box Radio stations camcorder/camera PDA/Palm game console game console paper Satellite radio 45% of adults own MP3 players – e-reader / Kindle storage sticks/disks e-reader/Kindle up from 11% in 2005 Adapted from Tom Wolzien, Sanford C. Bernstein & Co New news mediascape December 6, 2009 5
  6. 6. 10 ways the media ecosystem has changed in the digital age New news mediascape December 6, 2009 6
  7. 7. Media ecosystem change – 1 Volume of information grows -- Chris Anderson Hal Varian New news mediascape December 6, 2009 7
  8. 8. Media ecosystem change – 2 Variety of information and sources of information grow New news mediascape December 6, 2009 8
  9. 9. Media ecosystem change – 3 Velocity of information increases and smart mobs emerge -- Howard Rheingold Clay Shirky New news mediascape December 6, 2009 9
  10. 10. Media ecosystem change – 4 Venues of intersecting with information and people multiply and the availability of information expands to all hours of the day and all places we are -- Nielsen Company New news mediascape December 6, 2009 10
  11. 11. Media ecosystem change – 5 People’s vigilance for information changes in two directions: 1) attention is truncated (Linda Stone) 2) attention is elongated (Andrew Keen; Terry Fisher)
  12. 12. Media ecosystem change – 6 The vibrance and 1) Virtual Worlds immersive qualities of media environments makes them more compelling places to hang out and interact -- Metaverse Roadmap Project New news mediascape December 6, 2009 12
  13. 13. Media ecosystem change – 6 The vibrance and 2) Mirror Worlds immersive qualities of media environments makes them more compelling places to hang out and interact -- Metaverse Roadmap Project New news mediascape December 6, 2009 13
  14. 14. Media ecosystem change – 6 The vibrance and 3) Augmented Reality immersive qualities of media environments makes them more compelling places to hang out and interact -- Metaverse Roadmap Project New news mediascape December 6, 2009 14
  15. 15. Media ecosystem change – 6 The vibrance and 4) Life-logging immersive -- Gordon Bell qualities of media environments makes them more compelling places to hang out and interact -- Metaverse Roadmap Project New news mediascape December 6, 2009 15
  16. 16. Media ecosystem change – 7 Valence (relevance) of information improves – search and customization get better as we create the “Daily Me” and “Daily Us” – Nicholas Negroponte New news mediascape December 6, 2009 16
  17. 17. Media ecosystem change – 8 The voice of information democratizes and the visibility of new creators is enhanced. Identity and privacy change. -- William Dutton New news mediascape December 6, 2009 17
  18. 18. Media ecosystem change – 9 Voting on and ventilating about information proliferates as tagging, rating, and commenting occurs and collective intelligence asserts itself -- Henry Jenkins David Weinberger New news mediascape December 6, 2009 18
  19. 19. Information sharing and evaluation 31% of adult internet users have rated a person, product, or service online New news mediascape December 6, 2009 19
  20. 20. Media ecosystem change – 10 Social networks become more vivid and meaningful. Media-making is part of social networking. “Networked individualism” takes hold. -- Barry Wellman New news mediascape December 6, 2009 20
  21. 21. Behold the idea of networked individualism Barry Wellman – University of Toronto The turn from groups to social networks = a new social operating system New news mediascape December 6, 2009 21
  22. 22. Networked Individuals … have a different … • Sense of information availability – it’s ambient • Sense of time – it’s oriented around “continuous partial attention” • Sense of community and connection – it’s about “absent presence” and “smart mobs” and personal efficacy • Sense of the rewards and challenges of networking for social, economic, political, and cultural purposes – new layers and new audiences New news mediascape December 6, 2009 22
  23. 23. Technology has helped people change their networks • Bigger • Looser • More segmented • More layered = • More liberated • More work • More important as sources of support and information, filters, curators, audience New news mediascape December 6, 2009 23
  24. 24. Punchline #1 Museums can be nodes in people’s networks New news mediascape December 6, 2009 24
  25. 25. Punchline #2 Museums can be People nodes in museums’ people’s networks New news mediascape December 6, 2009 25
  26. 26. Every artifact a community New news mediascape December 6, 2009 26
  27. 27. A general new pattern of communication and influence – the 4 As • attention • acquisition • assessment • action New news mediascape December 6, 2009 27
  28. 28. How do you…. • get his/her attention? – leverage your traditional platforms, display style, curation, expertise – offer alerts, updates, feeds – be available in relevant places – find pathways through his/her social network New news mediascape December 6, 2009 28
  29. 29. How do you…. • help him/her acquire information? – be findable in a “long tail” world – pursue new distribution methods – offer “link love” for selfish reasons – you want joint referrals – participate in conversations about your work New news mediascape December 6, 2009 29
  30. 30. How do you…. • help him/her assess information? – honor the ethics of your kind of data and culture – be transparent, link-friendly, and archive everything – aggregate the best related work – when you make mistakes seek forgiveness New news mediascape December 6, 2009 30
  31. 31. How do you…. • assist him/her act on information? – offer opportunities for feedback – offer opportunities for remixing and mash-ups – offer opportunities for community building – be open to the wisdom of crowds New news mediascape December 6, 2009 31
  32. 32. Thank you! Lee Rainie Director Pew Internet & American Life Project 1615 L Street NW Suite 700 Washington, DC 20036 Email: Lrainie@pewinternet.org Twitter: http://twitter.com/lrainie 202-419-4500 New news mediascape December 6, 2009 32
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