How to survive in the new media ecology

How to survive in the new media ecology Lee Rainie Director – Pew Internet Project Smithsonian Washington, D.C. 12.11.09

New information ecosystem: Then and Now Industrial Age Information Age Info was: Info is: Scarce Abundant Expensive Cheap Institutionally Personally oriented oriented Designed for Designed for consumption participation New news mediascape December 6, 2009 2

The internet is the change agent Then and now 2000 2009 46% of adults use internet 79% of adults use internet 5% with broadband at home 63% with broadband at home 50% own a cell phone 85% own a cell phone 0% connect to internet 56% connect to internet wirelessly wirelessly <10% use “cloud” >two-thirds use “cloud” = slow, stationary = fast, mobile connections connections built around my built around outside servers computer and storage New news mediascape December 6, 2009 3

Media ecology – then (industrial age) Product Route to home Display Local storage TV stations phone TV Cassette/ 8-track broadcast TV radio broadcast radio stereo Vinyl album News mail Advertising newspaper delivery phone paper Radio Stations non-electronic Tom Wolzien, Sanford C. Bernstein & Co New news mediascape December 6, 2009 4

37% of adults own DVRs – Media ecology – now (information age) 2002 up from 3% in 47% of Route to homeown laptops – Local storage Product adults Display cable TiVo (PVR) VCR TV stations up from 30% in 2006 DSL TV Satellite radio player Info wireless/phone radio DVD “Daily me” broadcast TV PC Web-based storage content 37% of adults own game consoles books iPod /MP3 server/ TiVo (PVR) Cable Nets broadcast radio stereo PC Web sites satellite monitor web storage/servers Local news mail headphones CD/CD-ROM 18% of adults own Content from individuals express delivery pager iPod / storage satellite player portable gamer cell phone memory MP3 player / iPod personal gaming devices Peer-to-peer subcarriers / WIFI cell phone pagers - PDAs Advertising newspaper delivery non-electronic cable box Radio stations camcorder/camera PDA/Palm game console game console paper Satellite radio 45% of adults own MP3 players – e-reader / Kindle storage sticks/disks e-reader/Kindle up from 11% in 2005 Adapted from Tom Wolzien, Sanford C. Bernstein & Co New news mediascape December 6, 2009 5

10 ways the media ecosystem has changed in the digital age New news mediascape December 6, 2009 6

Media ecosystem change – 1 Volume of information grows -- Chris Anderson Hal Varian New news mediascape December 6, 2009 7

Media ecosystem change – 2 Variety of information and sources of information grow New news mediascape December 6, 2009 8

Media ecosystem change – 3 Velocity of information increases and smart mobs emerge -- Howard Rheingold Clay Shirky New news mediascape December 6, 2009 9

Media ecosystem change – 4 Venues of intersecting with information and people multiply and the availability of information expands to all hours of the day and all places we are -- Nielsen Company New news mediascape December 6, 2009 10

Media ecosystem change – 5 People’s vigilance for information changes in two directions: 1) attention is truncated (Linda Stone) 2) attention is elongated (Andrew Keen; Terry Fisher)

Media ecosystem change – 6 The vibrance and 1) Virtual Worlds immersive qualities of media environments makes them more compelling places to hang out and interact -- Metaverse Roadmap Project New news mediascape December 6, 2009 12

Media ecosystem change – 6 The vibrance and 2) Mirror Worlds immersive qualities of media environments makes them more compelling places to hang out and interact -- Metaverse Roadmap Project New news mediascape December 6, 2009 13

Media ecosystem change – 6 The vibrance and 3) Augmented Reality immersive qualities of media environments makes them more compelling places to hang out and interact -- Metaverse Roadmap Project New news mediascape December 6, 2009 14

Media ecosystem change – 6 The vibrance and 4) Life-logging immersive -- Gordon Bell qualities of media environments makes them more compelling places to hang out and interact -- Metaverse Roadmap Project New news mediascape December 6, 2009 15

Media ecosystem change – 7 Valence (relevance) of information improves – search and customization get better as we create the “Daily Me” and “Daily Us” – Nicholas Negroponte New news mediascape December 6, 2009 16

Media ecosystem change – 8 The voice of information democratizes and the visibility of new creators is enhanced. Identity and privacy change. -- William Dutton New news mediascape December 6, 2009 17

Media ecosystem change – 9 Voting on and ventilating about information proliferates as tagging, rating, and commenting occurs and collective intelligence asserts itself -- Henry Jenkins David Weinberger New news mediascape December 6, 2009 18

Information sharing and evaluation 31% of adult internet users have rated a person, product, or service online New news mediascape December 6, 2009 19

Media ecosystem change – 10 Social networks become more vivid and meaningful. Media-making is part of social networking. “Networked individualism” takes hold. -- Barry Wellman New news mediascape December 6, 2009 20

Behold the idea of networked individualism Barry Wellman – University of Toronto The turn from groups to social networks = a new social operating system New news mediascape December 6, 2009 21

Networked Individuals … have a different … • Sense of information availability – it’s ambient • Sense of time – it’s oriented around “continuous partial attention” • Sense of community and connection – it’s about “absent presence” and “smart mobs” and personal efficacy • Sense of the rewards and challenges of networking for social, economic, political, and cultural purposes – new layers and new audiences New news mediascape December 6, 2009 22

Technology has helped people change their networks • Bigger • Looser • More segmented • More layered = • More liberated • More work • More important as sources of support and information, filters, curators, audience New news mediascape December 6, 2009 23

Punchline #1 Museums can be nodes in people’s networks New news mediascape December 6, 2009 24

Punchline #2 Museums can be People nodes in museums’ people’s networks New news mediascape December 6, 2009 25

Every artifact a community New news mediascape December 6, 2009 26

A general new pattern of communication and influence – the 4 As • attention • acquisition • assessment • action New news mediascape December 6, 2009 27

How do you…. • get his/her attention? – leverage your traditional platforms, display style, curation, expertise – offer alerts, updates, feeds – be available in relevant places – find pathways through his/her social network New news mediascape December 6, 2009 28

How do you…. • help him/her acquire information? – be findable in a “long tail” world – pursue new distribution methods – offer “link love” for selfish reasons – you want joint referrals – participate in conversations about your work New news mediascape December 6, 2009 29

How do you…. • help him/her assess information? – honor the ethics of your kind of data and culture – be transparent, link-friendly, and archive everything – aggregate the best related work – when you make mistakes seek forgiveness New news mediascape December 6, 2009 30

How do you…. • assist him/her act on information? – offer opportunities for feedback – offer opportunities for remixing and mash-ups – offer opportunities for community building – be open to the wisdom of crowds New news mediascape December 6, 2009 31

Thank you! Lee Rainie Director Pew Internet & American Life Project 1615 L Street NW Suite 700 Washington, DC 20036 Email: Lrainie@pewinternet.org Twitter: http://twitter.com/lrainie 202-419-4500 New news mediascape December 6, 2009 32

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How to survive in the new media ecology

by Pew Research Center's Internet & American Life Project on Dec 11, 2009

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How to survive in the new media ecology — Presentation Transcript