Title: How Libraries Add Value to Communities Subject: The Net, smartphones, and other technologies have added to the way people can engage with so much to local communities and wider communities of interest. Yet, there are many gaps. Rainie explores those gaps and highlights areas where libraries and information services add value to the participants in their communities.
Rise of broadband at home was transformative – internet becomes a central info and communications hub in the home after the switch from dial-up. People do more stuff online; privilege the internet over other info sources in many cases; report better outcomes from internet use, and, most importantly become content creators. Two thirds of adults and 80% of teens are content creators. This is the big change the internet has introduced to media landscape. Probably take a minute to say this.
The info ecology changes thanks to rise of internet/broadband. Volume of information rises 20-30% per year. Never had anything close to this in human history.Velocity of information increases, especially in groups. Personally relevant news speeds up as people customize personal feeds, alerts, listservs, group communications.Vibrance of information/media increases as bandwidth increases and computing power grows so media experiences become more immersive and compellingValence/relevance of information grows in the era of the “Daily Me” and “Daily Us” and custom feeds. 2 mins
Perhaps biggest change in info ecology is the democratization of media – and proliferation of niches. The Long Tail becomes reality for media and brands.
This is the way Pew Internet measures content creation….
The change wrought by mobile is that people are perpetually connected and pervasively available. It means that media and people are available anywhere with any device on any of three screens. Quick tout of Nielsen 3-Screen research (unless you want to do that) and how this shifts the venues and times of people’s encounters with media. Consumers run the playlist now, not the media companies. This changes people’s sense of place (and placelessness) and present. They can be with any one at any time and this creates the reality of “absent presence”.
In the challenging new media ecosystem – as more information comes at them from more sources at ever-greater speeds – people cope with the change by relying more and more on their social networks. There are three important ways they do that.The first is that they rely on their networks to act as their “alert” system – sentries. We hear from more and more people who begin and end their days by checking in with their social networks to see what’s new, what’s worth viewing, what’s most enjoyable in media spaces.
How libraries add value to communities Lee Rainie, Director, Pew Internet Project 3.23.11 Computers in Libraries – Washington, D.C. Email: Lrainie@pewinternet.org Twitter: @Lrainie
Big challenge for librariesAtoms bits Collections are disrupted
Big value-add by libraries1 – Cover access divides 44% of those living below the poverty line used library connections 61% of those ages 14-24 used them for school 54% of poor senior citizens used library connections for health/wellness needs 63% used library connections to help others Source: Opportunity for All, Univ. of Washingon, Gates Foundation, IMLS http://cis.washington.edu/usimpact/documents/OPP4ALL_FinalReport.pdf
Big value-add by libraries2 – Cover participatory divides 2/3 of library connection users sought assistance from library staff 60% of library connectors use them for social purposes 42% for education purposes 40% for jobs/career purposes 37% health and wellness purposes 33% for community engagement Source: Opportunity for All, Univ. of Washingon, Gates Foundation, IMLS http://cis.washington.edu/usimpact/documents/OPP4ALL_FinalReport.pdf
But there is more libraries can do: Relevance & digital literacy are primary factors for not going online Source: Pew Internet Project, May 2010 tracking survey 10/5/2010 13 Trends in Home Broadband Adoption
Mobile internet connectors – 57% adults 62% 59% 55% Urban-60% Suburban-60% Rural-43%
Demographic factors related to mobile connectivity 10/5/2010 18 Trends in Home Broadband Adoption
Cell owners are doing more with their phones than ever before 2/22/2011 19
Cell phones as social tools % of cell owners 54% send photo or video 23% access a social networking site 20% watch a video 15% post a photo/video online 11% have purchased a product 11% charitable donation by text 10% status update service such as Twitter 2/22/2011 20
What about apps? Just two-thirds of this group actually uses the apps on their phone App User Profile:
55% of adults own laptops – up from 30% in 2006 50% of adults own DVRs – up from 3% in 2002 45% of adults own MP3 players – up from 11% in 2005 42% of adults own game consoles 7% of adults own e-book readers - Kindle 7% of adults own tablet computer – iPad doubled in 6 months
Consequences for info ecosystem Any device Anywhere Place Alone together Presence Any time
Big challenge for librariesPeople come to us We go to people The library as place becomes the library as placeless resource
Big value-add by librariesHelp navigate and “make peace” with info Apps vs. web vs. traditional resource locators Access to real-time information Context of information – augmented reality Sanctuary – quiet space
Online social networks + ubiquitous mobility Allows for immediate, spontaneous creation of networks Gives people a sense that there are more “friends” in their networks that they can access when they have needs Social Dashboard Pervasive Awareness 2/22/2011 31
Big shift for librariesExpertise and influence shifts to networks Share the stage with amateur experts
Big value-add by libraries1 - Can be embedded in … Attention zones Continuous partial attention Deep dives Info-snacking Day dreaming??? Media zones Social streams Immersive Creative / participatory Study / work
Big value-add by libraries2 – Can be nodes in social networks As sentries – word of mouth matters more As information evaluators – they vouch for/discredit a business’s credibility and authenticity As forums for action – everybody’s a broadcaster/publisher
Cosmic big value-add by libraries1 – Can be teachers of new literacies - screen literacy - graphics and symbols - navigation literacy - connections and context literacy - skepticism - value of contemplative time - how to create content - ethical behavior in new world
Cosmic big value-add by libraries2 – Can help fill in civic gaps - the big sort among institutions: public, private, non-profit reimagining roles - the big sort on news and information landscape - the big empowerment and move to networked individuals