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How Libraries Add Value - CIL 2011
How Libraries Add Value - CIL 2011
How Libraries Add Value - CIL 2011
How Libraries Add Value - CIL 2011
How Libraries Add Value - CIL 2011
How Libraries Add Value - CIL 2011
How Libraries Add Value - CIL 2011
How Libraries Add Value - CIL 2011
How Libraries Add Value - CIL 2011
How Libraries Add Value - CIL 2011
How Libraries Add Value - CIL 2011
How Libraries Add Value - CIL 2011
How Libraries Add Value - CIL 2011
How Libraries Add Value - CIL 2011
How Libraries Add Value - CIL 2011
How Libraries Add Value - CIL 2011
How Libraries Add Value - CIL 2011
How Libraries Add Value - CIL 2011
How Libraries Add Value - CIL 2011
How Libraries Add Value - CIL 2011
How Libraries Add Value - CIL 2011
How Libraries Add Value - CIL 2011
How Libraries Add Value - CIL 2011
How Libraries Add Value - CIL 2011
How Libraries Add Value - CIL 2011
How Libraries Add Value - CIL 2011
How Libraries Add Value - CIL 2011
How Libraries Add Value - CIL 2011
How Libraries Add Value - CIL 2011
How Libraries Add Value - CIL 2011
How Libraries Add Value - CIL 2011
How Libraries Add Value - CIL 2011
How Libraries Add Value - CIL 2011
How Libraries Add Value - CIL 2011
How Libraries Add Value - CIL 2011
How Libraries Add Value - CIL 2011
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How Libraries Add Value - CIL 2011

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You can also watch Lee Rainie's keynote at CIL 2011 at http://www.ustream.tv/recorded/13511408

You can also watch Lee Rainie's keynote at CIL 2011 at http://www.ustream.tv/recorded/13511408

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  • Title: How Libraries Add Value to Communities Subject: The Net, smartphones, and other technologies have added to the way people can engage with so much to local communities and wider communities of interest. Yet, there are many gaps. Rainie explores those gaps and highlights areas where libraries and information services add value to the participants in their communities. 
  • Rise of broadband at home was transformative – internet becomes a central info and communications hub in the home after the switch from dial-up. People do more stuff online; privilege the internet over other info sources in many cases; report better outcomes from internet use, and, most importantly become content creators. Two thirds of adults and 80% of teens are content creators. This is the big change the internet has introduced to media landscape. Probably take a minute to say this.
  • The info ecology changes thanks to rise of internet/broadband. Volume of information rises 20-30% per year. Never had anything close to this in human history.Velocity of information increases, especially in groups. Personally relevant news speeds up as people customize personal feeds, alerts, listservs, group communications.Vibrance of information/media increases as bandwidth increases and computing power grows so media experiences become more immersive and compellingValence/relevance of information grows in the era of the “Daily Me” and “Daily Us” and custom feeds. 2 mins
  • Perhaps biggest change in info ecology is the democratization of media – and proliferation of niches. The Long Tail becomes reality for media and brands.
  • This is the way Pew Internet measures content creation….
  • The change wrought by mobile is that people are perpetually connected and pervasively available. It means that media and people are available anywhere with any device on any of three screens. Quick tout of Nielsen 3-Screen research (unless you want to do that) and how this shifts the venues and times of people’s encounters with media. Consumers run the playlist now, not the media companies. This changes people’s sense of place (and placelessness) and present. They can be with any one at any time and this creates the reality of “absent presence”.
  • In the challenging new media ecosystem – as more information comes at them from more sources at ever-greater speeds – people cope with the change by relying more and more on their social networks. There are three important ways they do that.The first is that they rely on their networks to act as their “alert” system – sentries. We hear from more and more people who begin and end their days by checking in with their social networks to see what’s new, what’s worth viewing, what’s most enjoyable in media spaces.
  • Transcript

    • 1. How libraries add value to communities
      Lee Rainie, Director, Pew Internet Project
      3.23.11
      Computers in Libraries – Washington, D.C.
      Email: Lrainie@pewinternet.org
      Twitter: @Lrainie
    • 2. Internet and Broadband Revolution
      2
    • 3.
    • 4. 70%
      66%
    • 5. Broadband adoption by community type
    • 6. Demographic factors correlated w/ broadband adoption
      10/5/2010
      6
      Trends in Home Broadband Adoption
    • 7. Consequences for info ecosystem
      Volume
      Velocity
      Valence /
      Relevance
      Vibrance
    • 8. Consequences for info ecosystem
      Explosion of creators and niches
    • 9. Networked creators among internet users
      • 62% are social networking site users
      • 10. 55% share photos
      • 11. 33% create content tags
      • 12. 32% contribute rankings and ratings
      • 13. 30% share personal creations
      • 14. 26% post comments on sites and blogs
      • 15. 15% have personal website
      • 16. 15% are content remixers
      • 17. 14% are bloggers
      • 18. 12% use Twitter
      • 19. 4%-17%??? use location-sharing services
    • Big challenge for librariesAtoms bits
      Collections
      are
      disrupted
    • 20. Big value-add by libraries1 – Cover access divides
      44% of those living below the poverty line used library connections
      61% of those ages 14-24 used them for school
      54% of poor senior citizens used library connections for health/wellness needs
      63% used library connections to help others
      Source: Opportunity for All, Univ. of Washingon, Gates Foundation, IMLS
      http://cis.washington.edu/usimpact/documents/OPP4ALL_FinalReport.pdf
    • 21. Big value-add by libraries2 – Cover participatory divides
      2/3 of library connection users sought assistance from library staff
      60% of library connectors use them for social purposes
      42% for education purposes
      40% for jobs/career purposes
      37% health and wellness purposes
      33% for community engagement
      Source: Opportunity for All, Univ. of Washingon, Gates Foundation, IMLS
      http://cis.washington.edu/usimpact/documents/OPP4ALL_FinalReport.pdf
    • 22. But there is more libraries can do: Relevance & digital literacy are primary factors for not going online
      Source: Pew Internet Project, May 2010 tracking survey
      10/5/2010
      13
      Trends in Home Broadband Adoption
    • 23. Wireless Connectivity Revolution
      14
    • 24. Cell phone owners – 85% adults
      96%
      90%
      85%
      58%
      Urban-84% Suburban-86% Rural-77%
    • 25. 2/22/2011
      16
    • 26. Mobile internet connectors – 57% adults
      62%
      59%
      55%
      Urban-60% Suburban-60% Rural-43%
    • 27. Demographic factors related to mobile connectivity
      10/5/2010
      18
      Trends in Home Broadband Adoption
    • 28. Cell owners are doing more with their phones than ever before
      2/22/2011
      19
    • 29. Cell phones as social tools
      % of cell owners
      54% send photo or video
      23% access a social networking site
      20% watch a video
      15% post a photo/video online
      11% have purchased a product
      11% charitable donation by text
      10% status update service such as Twitter
      2/22/2011
      20
    • 30. What about apps?
      Just two-thirds of this group actually uses the apps on their phone
      App User Profile:
      2/22/2011
      21
    • 33. 55% of adults own laptops –
      up from 30% in 2006
      50% of adults own DVRs –
      up from 3% in 2002
      45% of adults own MP3 players –
      up from 11% in 2005
      42% of adults own game consoles
      7% of adults own e-book readers - Kindle
      7% of adults own tablet computer – iPad
      doubled in 6 months
    • 34. Consequences for info ecosystem
      Any device
      Anywhere
      Place
      Alone together
      Presence
      Any time
    • 35. Big challenge for librariesPeople come to us We go to people
      The library as
      place becomes
      the library
      as placeless
      resource
    • 36. Big value-add by librariesHelp navigate and “make peace” with info
      Apps vs. web vs. traditional resource locators
      Access to real-time information
      Context of information – augmented reality
      Sanctuary – quiet space
    • 37. Social Networking Revolution
      26
    • 38. The social networking population is more diverse than you might think
      5x
      5x
      7x
      5x
      2/22/2011
      27
    • 39. Demographic factors correlated w/ SNS use
      10/5/2010
      28
      Trends in Home Broadband Adoption
    • 40. Online video
      What You Need to Know:
      • 69% of internet users (half of all US adults) watch videos online – and not just funny cat videos
      • 41. 14% of internet users have uploaded their own video content (up from 8% in 2007); sharing as likely to occur on social networking sites as specialized video sites
      2/22/2011
      29
    • 42. Video creation
      What You Need to Know:
      • 14% of adult internet users have posted video online
      • 43. Up from 8% in 2007
      • 44. Biggest growth among older adults, women
      2/22/2011
      30
    • 45. Online social networks + ubiquitous mobility
      Allows for immediate, spontaneous creation of networks
      Gives people a sense that there are more “friends” in their networks that they can access when they have needs
      Social Dashboard
      Pervasive Awareness
      2/22/2011
      31
    • 46. Big shift for librariesExpertise and influence shifts to networks
      Share the
      stage with
      amateur
      experts
    • 47. Big value-add by libraries1 - Can be embedded in …
      Attention zones
      Continuous partial attention
      Deep dives
      Info-snacking
      Day dreaming???
      Media zones
      Social streams
      Immersive
      Creative / participatory
      Study / work
    • 48. Big value-add by libraries2 – Can be nodes in social networks
      As sentries – word of mouth matters more
      As information evaluators – they vouch for/discredit a business’s credibility and authenticity
      As forums for action – everybody’s a broadcaster/publisher
    • 49. Cosmic big value-add by libraries1 – Can be teachers of new literacies
      - screen literacy - graphics and symbols
      - navigation literacy
      - connections and context literacy
      - skepticism
      - value of contemplative time
      - how to create content
      - ethical behavior in new world
    • 50. Cosmic big value-add by libraries2 – Can help fill in civic gaps
      - the big sort among institutions: public, private, non-profit reimagining roles
      - the big sort on news and information landscape
      - the big empowerment and move to networked individuals
    • 51. Be not afraid

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