How Libraries Add Value - CIL 2011

How libraries add value to communities
Lee Rainie, Director, Pew Internet Project
3.23.11
Computers in Libraries – Washington, D.C.
Email: Lrainie@pewinternet.org
Twitter: @Lrainie

Internet and Broadband Revolution
2

70%
66%

Broadband adoption by community type

Demographic factors correlated w/ broadband adoption
10/5/2010
6
Trends in Home Broadband Adoption

Consequences for info ecosystem
Volume
Velocity
Valence /
Relevance
Vibrance

Explosion of creators and niches

Networked creators among internet users
62% are social networking site users
55% share photos
33% create content tags
32% contribute rankings and ratings
30% share personal creations
26% post comments on sites and blogs
15% have personal website
15% are content remixers
14% are bloggers
12% use Twitter
4%-17%??? use location-sharing services

Big challenge for librariesAtoms bits
Collections
are
disrupted

Big value-add by libraries1 – Cover access divides
44% of those living below the poverty line used library connections
61% of those ages 14-24 used them for school
54% of poor senior citizens used library connections for health/wellness needs
63% used library connections to help others
Source: Opportunity for All, Univ. of Washingon, Gates Foundation, IMLS
http://cis.washington.edu/usimpact/documents/OPP4ALL_FinalReport.pdf

Big value-add by libraries2 – Cover participatory divides
2/3 of library connection users sought assistance from library staff
60% of library connectors use them for social purposes
42% for education purposes
40% for jobs/career purposes
37% health and wellness purposes
33% for community engagement
Source: Opportunity for All, Univ. of Washingon, Gates Foundation, IMLS
http://cis.washington.edu/usimpact/documents/OPP4ALL_FinalReport.pdf

But there is more libraries can do: Relevance & digital literacy are primary factors for not going online
Source: Pew Internet Project, May 2010 tracking survey
10/5/2010
13

Wireless Connectivity Revolution
14

Cell phone owners – 85% adults
96%
90%
85%
58%
Urban-84% Suburban-86% Rural-77%

2/22/2011
16

Mobile internet connectors – 57% adults
62%
59%
55%
Urban-60% Suburban-60% Rural-43%

Demographic factors related to mobile connectivity
10/5/2010
18

Cell owners are doing more with their phones than ever before
2/22/2011
19

Cell phones as social tools
% of cell owners
54% send photo or video
23% access a social networking site
20% watch a video
15% post a photo/video online
11% have purchased a product
11% charitable donation by text
10% status update service such as Twitter
2/22/2011
20

What about apps?
Just two-thirds of this group actually uses the apps on their phone
App User Profile:
Male
Young
Well educated/affluent
2/22/2011
21

55% of adults own laptops –
up from 30% in 2006
50% of adults own DVRs –
up from 3% in 2002
45% of adults own MP3 players –
up from 11% in 2005
42% of adults own game consoles
7% of adults own e-book readers - Kindle
7% of adults own tablet computer – iPad
doubled in 6 months

Any device
Anywhere
Place
Alone together
Presence
Any time

Big challenge for librariesPeople come to us We go to people
The library as
place becomes
the library
as placeless
resource

Big value-add by librariesHelp navigate and “make peace” with info
Apps vs. web vs. traditional resource locators
Access to real-time information
Context of information – augmented reality
Sanctuary – quiet space

Social Networking Revolution
26

The social networking population is more diverse than you might think
5x
5x
7x
5x
2/22/2011
27

Demographic factors correlated w/ SNS use
10/5/2010
28

Online video
What You Need to Know:
69% of internet users (half of all US adults) watch videos online – and not just funny cat videos
14% of internet users have uploaded their own video content (up from 8% in 2007); sharing as likely to occur on social networking sites as specialized video sites
2/22/2011
29

Video creation
What You Need to Know:
14% of adult internet users have posted video online
Up from 8% in 2007
Biggest growth among older adults, women
2/22/2011
30

Online social networks + ubiquitous mobility
Allows for immediate, spontaneous creation of networks
Gives people a sense that there are more “friends” in their networks that they can access when they have needs
Social Dashboard
Pervasive Awareness
2/22/2011
31

Big shift for librariesExpertise and influence shifts to networks
Share the
stage with
amateur
experts

Big value-add by libraries1 - Can be embedded in …
Attention zones
Continuous partial attention
Deep dives
Info-snacking
Day dreaming???
Media zones
Social streams
Immersive
Creative / participatory
Study / work

Big value-add by libraries2 – Can be nodes in social networks
As sentries – word of mouth matters more
As information evaluators – they vouch for/discredit a business’s credibility and authenticity
As forums for action – everybody’s a broadcaster/publisher

Cosmic big value-add by libraries1 – Can be teachers of new literacies
- screen literacy - graphics and symbols
- navigation literacy
- connections and context literacy
- skepticism
- value of contemplative time
- how to create content
- ethical behavior in new world

Cosmic big value-add by libraries2 – Can help fill in civic gaps
- the big sort among institutions: public, private, non-profit reimagining roles
- the big sort on news and information landscape
- the big empowerment and move to networked individuals

Be not afraid

http://www.pewinternet.org	823
http://pewinternet.org	371
http://libraryviews.blogsome.com	348
http://oedb.org	277
http://libraries.pewinternet.org	268
http://libguides.metro.org	247
http://libraryview.wordpress.com	237
http://stephenslighthouse.com	104
http://lonewolflibrarian.wordpress.com	50
http://www.scoop.it	44
http://beta.prcdev.org	17
http://bibliothekarisch.de	13
http://sns.libnet.sh.cn	12
url_unknown	10
http://salud-informacion-hoy.blogspot.com	10
http://paper.li	7
http://llamadavirtual.wordpress.com	4
http://webcache.googleusercontent.com	3
http://bibfolien.blogspot.com	3
http://translate.googleusercontent.com	2
http://www.blogger.com	1
http://www.netvibes.com	1
http://www.pewinternet.org:80	1

How Libraries Add Value - CIL 2011

by Pew Research Center's Internet & American Life Project

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How Libraries Add Value - CIL 2011 Presentation Transcript