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You can also watch Lee Rainie's keynote at CIL 2011 at http://www.ustream.tv/recorded/13511408

You can also watch Lee Rainie's keynote at CIL 2011 at http://www.ustream.tv/recorded/13511408

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  • Title: How Libraries Add Value to Communities Subject: The Net, smartphones, and other technologies have added to the way people can engage with so much to local communities and wider communities of interest. Yet, there are many gaps. Rainie explores those gaps and highlights areas where libraries and information services add value to the participants in their communities. 
  • Rise of broadband at home was transformative – internet becomes a central info and communications hub in the home after the switch from dial-up. People do more stuff online; privilege the internet over other info sources in many cases; report better outcomes from internet use, and, most importantly become content creators. Two thirds of adults and 80% of teens are content creators. This is the big change the internet has introduced to media landscape. Probably take a minute to say this.
  • The info ecology changes thanks to rise of internet/broadband. Volume of information rises 20-30% per year. Never had anything close to this in human history.Velocity of information increases, especially in groups. Personally relevant news speeds up as people customize personal feeds, alerts, listservs, group communications.Vibrance of information/media increases as bandwidth increases and computing power grows so media experiences become more immersive and compellingValence/relevance of information grows in the era of the “Daily Me” and “Daily Us” and custom feeds. 2 mins
  • Perhaps biggest change in info ecology is the democratization of media – and proliferation of niches. The Long Tail becomes reality for media and brands.
  • This is the way Pew Internet measures content creation….
  • The change wrought by mobile is that people are perpetually connected and pervasively available. It means that media and people are available anywhere with any device on any of three screens. Quick tout of Nielsen 3-Screen research (unless you want to do that) and how this shifts the venues and times of people’s encounters with media. Consumers run the playlist now, not the media companies. This changes people’s sense of place (and placelessness) and present. They can be with any one at any time and this creates the reality of “absent presence”.
  • In the challenging new media ecosystem – as more information comes at them from more sources at ever-greater speeds – people cope with the change by relying more and more on their social networks. There are three important ways they do that.The first is that they rely on their networks to act as their “alert” system – sentries. We hear from more and more people who begin and end their days by checking in with their social networks to see what’s new, what’s worth viewing, what’s most enjoyable in media spaces.

Transcript

  • 1. How libraries add value to communities
    Lee Rainie, Director, Pew Internet Project
    3.23.11
    Computers in Libraries – Washington, D.C.
    Email: Lrainie@pewinternet.org
    Twitter: @Lrainie
  • 2. Internet and Broadband Revolution
    2
  • 3.
  • 4. 70%
    66%
  • 5. Broadband adoption by community type
  • 6. Demographic factors correlated w/ broadband adoption
    10/5/2010
    6
    Trends in Home Broadband Adoption
  • 7. Consequences for info ecosystem
    Volume
    Velocity
    Valence /
    Relevance
    Vibrance
  • 8. Consequences for info ecosystem
    Explosion of creators and niches
  • 9. Networked creators among internet users
    • 62% are social networking site users
    • 10. 55% share photos
    • 11. 33% create content tags
    • 12. 32% contribute rankings and ratings
    • 13. 30% share personal creations
    • 14. 26% post comments on sites and blogs
    • 15. 15% have personal website
    • 16. 15% are content remixers
    • 17. 14% are bloggers
    • 18. 12% use Twitter
    • 19. 4%-17%??? use location-sharing services
  • Big challenge for librariesAtoms bits
    Collections
    are
    disrupted
  • 20. Big value-add by libraries1 – Cover access divides
    44% of those living below the poverty line used library connections
    61% of those ages 14-24 used them for school
    54% of poor senior citizens used library connections for health/wellness needs
    63% used library connections to help others
    Source: Opportunity for All, Univ. of Washingon, Gates Foundation, IMLS
    http://cis.washington.edu/usimpact/documents/OPP4ALL_FinalReport.pdf
  • 21. Big value-add by libraries2 – Cover participatory divides
    2/3 of library connection users sought assistance from library staff
    60% of library connectors use them for social purposes
    42% for education purposes
    40% for jobs/career purposes
    37% health and wellness purposes
    33% for community engagement
    Source: Opportunity for All, Univ. of Washingon, Gates Foundation, IMLS
    http://cis.washington.edu/usimpact/documents/OPP4ALL_FinalReport.pdf
  • 22. But there is more libraries can do: Relevance & digital literacy are primary factors for not going online
    Source: Pew Internet Project, May 2010 tracking survey
    10/5/2010
    13
    Trends in Home Broadband Adoption
  • 23. Wireless Connectivity Revolution
    14
  • 24. Cell phone owners – 85% adults
    96%
    90%
    85%
    58%
    Urban-84% Suburban-86% Rural-77%
  • 25. 2/22/2011
    16
  • 26. Mobile internet connectors – 57% adults
    62%
    59%
    55%
    Urban-60% Suburban-60% Rural-43%
  • 27. Demographic factors related to mobile connectivity
    10/5/2010
    18
    Trends in Home Broadband Adoption
  • 28. Cell owners are doing more with their phones than ever before
    2/22/2011
    19
  • 29. Cell phones as social tools
    % of cell owners
    54% send photo or video
    23% access a social networking site
    20% watch a video
    15% post a photo/video online
    11% have purchased a product
    11% charitable donation by text
    10% status update service such as Twitter
    2/22/2011
    20
  • 30. What about apps?
    Just two-thirds of this group actually uses the apps on their phone
    App User Profile:
    2/22/2011
    21
  • 33. 55% of adults own laptops –
    up from 30% in 2006
    50% of adults own DVRs –
    up from 3% in 2002
    45% of adults own MP3 players –
    up from 11% in 2005
    42% of adults own game consoles
    7% of adults own e-book readers - Kindle
    7% of adults own tablet computer – iPad
    doubled in 6 months
  • 34. Consequences for info ecosystem
    Any device
    Anywhere
    Place
    Alone together
    Presence
    Any time
  • 35. Big challenge for librariesPeople come to us We go to people
    The library as
    place becomes
    the library
    as placeless
    resource
  • 36. Big value-add by librariesHelp navigate and “make peace” with info
    Apps vs. web vs. traditional resource locators
    Access to real-time information
    Context of information – augmented reality
    Sanctuary – quiet space
  • 37. Social Networking Revolution
    26
  • 38. The social networking population is more diverse than you might think
    5x
    5x
    7x
    5x
    2/22/2011
    27
  • 39. Demographic factors correlated w/ SNS use
    10/5/2010
    28
    Trends in Home Broadband Adoption
  • 40. Online video
    What You Need to Know:
    • 69% of internet users (half of all US adults) watch videos online – and not just funny cat videos
    • 41. 14% of internet users have uploaded their own video content (up from 8% in 2007); sharing as likely to occur on social networking sites as specialized video sites
    2/22/2011
    29
  • 42. Video creation
    What You Need to Know:
    • 14% of adult internet users have posted video online
    • 43. Up from 8% in 2007
    • 44. Biggest growth among older adults, women
    2/22/2011
    30
  • 45. Online social networks + ubiquitous mobility
    Allows for immediate, spontaneous creation of networks
    Gives people a sense that there are more “friends” in their networks that they can access when they have needs
    Social Dashboard
    Pervasive Awareness
    2/22/2011
    31
  • 46. Big shift for librariesExpertise and influence shifts to networks
    Share the
    stage with
    amateur
    experts
  • 47. Big value-add by libraries1 - Can be embedded in …
    Attention zones
    Continuous partial attention
    Deep dives
    Info-snacking
    Day dreaming???
    Media zones
    Social streams
    Immersive
    Creative / participatory
    Study / work
  • 48. Big value-add by libraries2 – Can be nodes in social networks
    As sentries – word of mouth matters more
    As information evaluators – they vouch for/discredit a business’s credibility and authenticity
    As forums for action – everybody’s a broadcaster/publisher
  • 49. Cosmic big value-add by libraries1 – Can be teachers of new literacies
    - screen literacy - graphics and symbols
    - navigation literacy
    - connections and context literacy
    - skepticism
    - value of contemplative time
    - how to create content
    - ethical behavior in new world
  • 50. Cosmic big value-add by libraries2 – Can help fill in civic gaps
    - the big sort among institutions: public, private, non-profit reimagining roles
    - the big sort on news and information landscape
    - the big empowerment and move to networked individuals
  • 51. Be not afraid