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How Communities Learn


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Lee Rainie explores the role of social networks – the technological kind as well as the real-world kind – in shaping the way people gather community information and make sense of it.

Lee Rainie explores the role of social networks – the technological kind as well as the real-world kind – in shaping the way people gather community information and make sense of it.

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  • Title: How Communities LearnSubject: Lee Rainie, Director of the Pew Research Center’s Internet & American Life Project, will discuss the latest trends in Americans use of the internet and smart phones and how people use technology to learn and share information about their communities. He will explore the role of social networks – the technological kind as well as the real-world kind – in shaping the way people gather information and make sense of it.
  • Rise of broadband at home was transformative – internet becomes a central info and communications hub in the home after the switch from dial-up. People do more stuff online; privilege the internet over other info sources in many cases; report better outcomes from internet use, and, most importantly become content creators. Two thirds of adults and 80% of teens are content creators. This is the big change the internet has introduced to media landscape. Probably take a minute to say this.
  • Perhaps biggest change in info ecology is the democratization of media – and proliferation of niches. The Long Tail becomes reality for media and brands.
  • This is the way Pew Internet measures content creation….
  • 9% of cell phone users have software applications or “apps” on their phones that help them track or manage their health. Some 15% of those ages 18-29 have such apps.
  • Transcript

    • 1. How communities learn
      Lee Rainie, Director, Pew Internet Project
      Black Hills Knowledge Network
      Twitter: @Lrainie
    • 2.
    • 3. New learning environment
      Speed, availability, searchability of information
      New kinds of participatory knowledge creation – rearrangement of expertise
      Reallocation of attention
      Importance of social networks
      Elevation of new literacies
    • 4. 4
      New kind of learners
      More self directed and better prepared to capture new information inputs
      More reliant on feedback and response
      More attuned to group-based knowledge
      More open to cross discipline insights, creating their own “tagged” taxonomies
      More oriented towards people being their own individual nodes of production
    • 5. New media ecology-- Knight Commission on Information Needs of Communities
      Quality journalism through local newspapers, local television and radio stations, and online sources
      A local government with a committed policy on transparency
      Citizens with effective opportunities to have their voices heard and to affect public policy
      Ready access to information that enhances quality of life, including information provided by trusted intermediary organizations in the community on a variety of subjects
    • 6. High speed internet available to all citizens
      Local schools with computer and high-speed internet access, as well as curricula that support digital and media literacy
      A vibrant public library, or other public center for information that provides digital resources and professional assistance
      A majority of government information and services online, accessible through a central and easy to use portal
      New media ecology-- Knight Commission on Information Needs of Communities
    • 7. Revolution #1 Internet and Broadband
    • 8.
    • 9. 70%
    • 10. Broadband adoption by community type
    • 11. Home b-band South Dakota = 60%
    • 12. Consequences for info ecosystem
      Explosion of creators and niches
    • 13. Networked creators among internet users
      • 65% are social networking site users
      • 14. 55% share photos
      • 15. 37% contribute rankings and ratings
      • 16. 33% create content tags
      • 17. 30% share personal creations
      • 18. 26% post comments on sites and blogs
      • 19. 15% have personal website
      • 20. 15% are content remixers
      • 21. 14% are bloggers
      • 22. 13% use Twitter
      • 23. 6% location services – 9% allow location awareness from social media
    • Revolution #2 Wireless Connectivity
    • 24. Cell phone owners – 85% adults
      Urban-84% Suburban-86% Rural-77%
    • 25. Mobile internet connectors – 57% adults
      Urban-60% Suburban-60% Rural-43%
    • 26. Cell phones as connecting tools
      % of cell owners
      64% send photo or video
      Post video 25%
      55% access social net. site
      30% watch a video
      11% have purchased a product
      11% charitable donation by text
      60% (Twitter users) access Twitter
    • 27. 1 in 4 adults use apps
      All adults
      85% use cell phones
      35% have apps
      24% use apps
      May 2010 and Nov 2010 surveys
    • 28. 56% of adults own laptops –
      up from 30% in 2006
      52% of adults own DVRs –
      up from 3% in 2002
      44% of adults own MP3 players –
      up from 11% in 2005
      42% of adults own game consoles
      12% of adults own e-book readers - Kindle
      8% of adults own tablet computer - iPad
    • 29. Revolution #3
      Social Networking
    • 30. The social networking population is more diverse than you might think
      Urban-64% Suburban-65% Rural-49%
    • 31. Why South Dakota so high?
    • 32. What does this mean for learning?
      1) Social networks are more influential as …
    • 33. What does this mean for learning?
      2) Social networks are more influential as …
    • 34. What does this mean for learning?
      3) Social networks are more influential as …
    • 35. - screen literacy - graphics and symbols
      - navigation literacy
      - connections and context literacy
      - skepticism
      - value of contemplative time
      - how to create content/knowledge
      - personal information literacy
      - ethical behavior in new world
      June 25, 2010
      What does this mean for learning? 4) New literacies are required
    • 36. “Information needs of communities” - -- Knight Commission 2009
      Maximize the availability of relevant and credible information
      Strengthen the capacity of individuals to engage with information
      Promote individual engagement with information and the public life of the community
    • 37. Understanding a Community Information Ecosystem
      • Individuals’ Ability to Access Information
      • 40. Individuals’ Ability to Exchange Information
      • 41. Government’s Ability to Exchange Information
      • Community News and Events
      • 42. Quality of Life Information
      • 43. Government Services and Information
    • Revolution #4
      Post PC, new interfaces, better search, local awareness, social graph
    • 44. Revolution #5
      Internet of things,
      big data
    • 45. Thank you!