How Communities Learn

How communities learn
Lee Rainie, Director, Pew Internet Project
6.9.11
Black Hills Knowledge Network
Email: Lrainie@pewinternet.org
Twitter: @Lrainie

New learning environment
Speed, availability, searchability of information
New kinds of participatory knowledge creation – rearrangement of expertise
Reallocation of attention
Importance of social networks
Elevation of new literacies

4
New kind of learners
More self directed and better prepared to capture new information inputs
More reliant on feedback and response
More attuned to group-based knowledge
More open to cross discipline insights, creating their own “tagged” taxonomies
More oriented towards people being their own individual nodes of production

New media ecology-- Knight Commission on Information Needs of Communities
Quality journalism through local newspapers, local television and radio stations, and online sources
A local government with a committed policy on transparency
Citizens with effective opportunities to have their voices heard and to affect public policy
Ready access to information that enhances quality of life, including information provided by trusted intermediary organizations in the community on a variety of subjects

High speed internet available to all citizens
Local schools with computer and high-speed internet access, as well as curricula that support digital and media literacy
A vibrant public library, or other public center for information that provides digital resources and professional assistance
A majority of government information and services online, accessible through a central and easy to use portal
New media ecology-- Knight Commission on Information Needs of Communities

Revolution #1 Internet and Broadband
7

70%
66%

Broadband adoption by community type

Home b-band South Dakota = 60%

Consequences for info ecosystem
Explosion of creators and niches

Networked creators among internet users
65% are social networking site users
55% share photos
37% contribute rankings and ratings
33% create content tags
30% share personal creations
26% post comments on sites and blogs
15% have personal website
15% are content remixers
14% are bloggers
13% use Twitter
6% location services – 9% allow location awareness from social media

Revolution #2 Wireless Connectivity
14

Cell phone owners – 85% adults
96%
90%
85%
58%
Urban-84% Suburban-86% Rural-77%

Mobile internet connectors – 57% adults
62%
59%
55%

Cell phones as connecting tools
% of cell owners
64% send photo or video
Post video 25%
55% access social net. site
30% watch a video
11% have purchased a product
11% charitable donation by text
60% (Twitter users) access Twitter
2/22/2011
17

1 in 4 adults use apps
All adults
85% use cell phones
35% have apps
24% use apps
May 2010 and Nov 2010 surveys

56% of adults own laptops –
up from 30% in 2006
52% of adults own DVRs –
up from 3% in 2002
44% of adults own MP3 players –
up from 11% in 2005
42% of adults own game consoles
12% of adults own e-book readers - Kindle
8% of adults own tablet computer - iPad

Revolution #3
Social Networking
20

The social networking population is more diverse than you might think
5x
5x
7x
5x
2/22/2011
21

Why South Dakota so high?

What does this mean for learning?
1) Social networks are more influential as …
Sentries

Evaluators

Audience

- screen literacy - graphics and symbols
- navigation literacy
- connections and context literacy
- skepticism
- value of contemplative time
- how to create content/knowledge
- personal information literacy
- ethical behavior in new world
June 25, 2010
26
What does this mean for learning? 4) New literacies are required

“Information needs of communities” - -- Knight Commission 2009
Attributes
Maximize the availability of relevant and credible information
Strengthen the capacity of individuals to engage with information
Promote individual engagement with information and the public life of the community

Understanding a Community Information Ecosystem
Infrastructure:
Media
Internet
Libraries
Skills:
Individuals’ Ability to Access Information
Individuals’ Ability to Exchange Information
Government’s Ability to Exchange Information
Supply:
Community News and Events
Quality of Life Information
Government Services and Information

Revolution #4
Post PC, new interfaces, better search, local awareness, social graph
29

Revolution #5
Internet of things,
big data
30

Thank you!
Questions?

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How Communities Learn

by Pew Research Center's Internet & American Life Project on Jun 14, 2011

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How Communities Learn — Presentation Transcript