Future of the Internet: Role of the Web and New Media in the Public Sector


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Pew Internet Director Lee Rainie was honored to give the Joe Pagano Memorial Web Analytics Lecture for the federal government’s Webmanager University. He discussed the latest Pew Internet data about the triple revolution in technology – in broadband, in mobile, and in social networking – and how these changes affect e-government and e-health activities by citizens. He also explored how these changes impact the broader environment of civic life and some of the changes that are likely on the horizon.

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  • This is the way Pew Internet measures content creation….
  • Part of broad social, political, economic trend in social arrangements away from tight-knit groups and hierarchies towards loose-knit networksTechnology gives people more capacity to do things on their ownMore connected via technologyMore capable of creating and sharing information via technologySocial networks are instruments of learning, community building, and influenceInstitutions can become “nodes” in people’s social networks
  • http://cspcs.sanford.duke.edu/sites/default/files/DisruptingPhil_online_FINAL.pdfHuge cultural debate over role of public and private institutions – philanthropists have always filled those gapsTroubles in news media have left key civic arenas uncovered or undercoveredMore people and organizations can act to confront problems
  • PervasivePortablePersonalizedParticipatorySocial Filtered by old media and newEncountered and evaluated in social networksTwo step-flow is now feedback loopNew intermediaries and experts in the process--------Be ready for your closeupBe findableExpect serendipityNew metrics
  • Metrics and DIY analyticsObservation, conversation, feedback are hallmarks of social media ageCorrelations and meaningBrute numbers vs. representativenesshttp://www.wired.com/science/discoveries/magazine/16-07/pb_visualizing
  • The New York Times held a Seven-Word Wisdom contest . Here are my favorite entries:Eat pie. Very good pie. Not often.Call Mom. Let her talk. Don’t argue.Make promises. Don’t break them. Find loopholes.
  • Future of the Internet: Role of the Web and New Media in the Public Sector

    1. 1. Future of the Internet: Role of the Web and New Media in the Public Sector Webmanager University – Joseph Pagano Memorial Lecture December 13, 2011 Lee Rainie: Director, Pew Internet Project Email: Lrainie@pewinternet.org Twitter: @Lrainie PewInternet.org
    2. 2. we need a tshirt, "I survived the keynote disaster of 09" “Tweckle (twek’ul) vt. Toabuse a speakerdontTwitter its awesome in the "I to want toturn away from the accident because I followers ain the audience might see severed head" waywhile he/she is speaking.”too bad they took my utensils away w/ my plate. I could have jammed the butter knife into my temple. 4
    3. 3. Three revolutions have created a new world
    4. 4. Digital Revolution 1Internet (78%) and Broadband at home (62%) 65% 62%
    5. 5. Networked creators among internet users• 65% are social networking site users• 55% share photos• 37% contribute rankings and ratings• 33% create content tags• 30% share personal creations• 26% post comments on sites and blogs• 15% have personal website• 15% are content remixers• 14% are bloggers• 13% use Twitter• 6% location services – 9% allow location awareness from social media
    6. 6. Digital Revolution 2Social networking – 50% of all adults
    7. 7. Mean size of Facebook friends network350.0300.0250.0200.0 318.5150.0100.0 197.6 155.7 50.0 85.1 78.4 42.0 0.0 Millennials Gen X Younger Older Boomers Silent G.I. (18-34) (35-46) Boomers (57-65) Generation Generation (47-56) (66-74) (75+) Source: Pew Research Centers Internet & American Life Project, October 20-November 28, 2010 Social Networking survey.
    8. 8. Digital Revolution 3 Mobile – 84% Total U.S. 327.6 million population: 315.5 million 2011
    9. 9. Smartphone ownership - 35% of adults60%50%40%30% 51%20% 39%10% 24% 21% 12% 8%0% Millennials Gen X Younger Older Boomers Silent G.I. Generation (18-34) (35-46) Boomers (57-65) Generation (75+) (47-56) (66-74) Source: Pew Research Centers Internet & American Life Project, April 26-May 22, 2011 Tracking Survey. N=2,277 adults 18 and older, including 755 reached via cell phone.
    10. 10. 56% of adults own laptops –up from 30% in 200652% of adults own DVRs –up from 3% in 200244% of adults own MP3 players –up from 11% in 200542% of adults own game consoles12% of adults own e-book readers - Kindle11% of adults own tablet computer - iPad
    11. 11. New Reality 1) The world is full of networked individuals using networked information Image attribution: Flickrverse, Expanding Ever with New Galaxies Forming Cobalt123 http://www.flickr.com/photos/cobalt/34248855/sizes/z/in/photostream/
    12. 12. New Reality 2) Giant changes in civic culture and mediasphere have created new contours of public lifeIn America Abroad
    13. 13. New Reality 3) There are new ways to interact with government
    14. 14. New places for transactions% of internet users who did following in last 12 months:Look for info about a public policy or issue 48%Look up what services a government agency provides 46%Download government forms 41%Research official documents or statistics 35%Renew a driver’s license or auto registration 33%Get recreational or tourist info 30%Get advice/info about a health or safety issue 25%Apply for government benefits 23%Apply for a government job 19%Pay a fine 15%Apply for a recreational license 11%
    15. 15. Other avenues for gov. info and interaction 31% of internet users did at least one of the following activities in the preceding 12 months:• 15% of internet users watched a video on a government website• 15% of email users signed up to receive email alerts from a government agency or official• 13% of internet users read the blog of a government agency or official• 5% of internet users followed or become a fan of a government agency or official on a social networking site• 4% of texters signed up to receive text messages from a government agency or official• 2% of internet users followed a government agency or official on Twitter Trends in Online Government 2/3/2011 17
    16. 16. Mixed views on social media outreach Trends in Online Government 2/3/2011 18
    17. 17. Nearly one-quarter of internet users are “government participators” Trends in Online Government 2/3/2011 19
    18. 18. 40% of internet users go online fordata about government operations Trends in Online Government 2/3/2011 20
    19. 19. New Reality 4) Influence is migrating from organizations to networks and new “experts”Traditional experts with new platforms, esp. blogsAmateur experts who are avid contributors – sometimes with tribesNew algorithmic authorities
    20. 20. New Reality 4) CorollariesSocial networks are more influential and are differently segmented and layered Sentries
    21. 21. New Reality 4) CorollariesSocial networks are more influential and are differently segmented and layeredEvaluators
    22. 22. New Reality 4) CorollariesSocial networks are more influential and are differently segmented and layered Audience
    23. 23. New Reality 5) The exchange of health information has become a peer-to-peer proposition
    24. 24. Health care now is….• Social networking experience – 34% have read someone else’s commentary or experience on an online news group, website, or blog – 25% have watched an online health video – 24% have consulted online reviews of particular drugs/ treatments – 18% have gone online to find others who have similar health issues – 11% of SNS users posted comments/queries – 9% have joined health-related group on SNS• Participatory – 13% more broadly posted comments/reviews – 16% have consulted online rankings of doctors – 15% have consulted online rankings of medical facilities.• Mobile – 17% of cell owners have used their phone to look up health info – 9% of cell owners have health “apps”
    25. 25. New Reality 6) The flow of news has changed – and so have people’s attention zones• Continuous partial attention to media streams• Immersion in deep dives• Info-snacking in free moments
    26. 26. New Reality 7) All organizations are under more scrutiny and transparency is a new marker of trustSurveillance – powerful watch the ordinarySousveillance – ordinary watch powerfulCoveillance – peers stalk peers
    27. 27. New Reality 8) The age of big data is upon us – and will give new power to analytics “Visualizing Big Data.”Wired Magazine. June 23, 2008. http://www.wired.com/science/discoveries/magazine/16-07/pb_visualizing
    28. 28. New Reality 9) Still ruled by uncertaintyYour map is wrong!
    29. 29. New Reality 9) CorollariesThe architecture itselfInformation policiesSocial norms and attitudes
    30. 30. Eat foodNot too muchMostly plants
    31. 31. Be unforgettableEngage the crowdAdjust accordingly
    32. 32. Share ideasOn many platformsMeasure well
    33. 33. Thank you!
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