Mobile, Social Health at the National Library of Medicine

Generations Online and the Social Life of Health Information A presentation prepared by Susannah Fox for the National Library of Medicine July 8, 2010 All Pew Internet Project studies are available for free on our site: http://pewinternet.org/ Health research: http://www.pewinternet.org/topics/Health.aspx Questions or comments: sfox@pewinternet.org @SusannahFox 202-419-4511

Source: Sydney Jones and Susannah Fox, “Generations Online: Charts” (Jan. 28, 2009) http://pewinternet.org/Presentations/2009/Generations-Online-in-2009.aspx Active engagement with social media (visit SNS, create SNS profile, create blogs) More advanced online entertainment (download videos, music and podcasts) More advanced communication and passive social media use Basic online entertainment (online videos, playing games) E-commerce (online shopping, banking, and travel reservations) Research and information gathering (product research, news, health and religious information searches) Email and search 3

Source: Josh Bernoff, Social Technographics: Conversationalists get onto the ladder http://blogs.forrester.com/groundswell/2010/01/conversationalists-get-onto-the-ladder.html 4

Source: Aaron Smith, “Mobile Access 2010” (Pew Internet Project: July 7, 2010) http://pewinternet.org/Reports/2010/Mobile-Access-2010.aspx 5

Source: Aaron Smith, “Mobile Access 2010” (Pew Internet Project: July 7, 2010) http://pewinternet.org/Reports/2010/Mobile-Access-2010.aspx 6

Source: Susannah Fox, “The Social Life of Health Information” (Pew Internet Project: June 11, 2009) http://pewinternet.org/Reports/2009/8-The-Social-Life-of-Health-Information.aspx 7

Source: Susannah Fox, “Chronic Disease and the Internet” (Pew Internet Project: March 24, 2010) http://www.pewinternet.org/Reports/2010/Chronic-Disease.aspx 8

Source: Susannah Fox, “Chronic Disease and the Internet” (Pew Internet Project: March 24, 2010) http://www.pewinternet.org/Reports/2010/Chronic-Disease.aspx 9

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Mobile, Social Health at the National Library of Medicine

by Pew Research Center's Internet & American Life Project on Jul 13, 2010

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Mobile, Social Health at the National Library of Medicine — Document Transcript