Fox Mobile Health 2011
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Mobile health trends based on Pew Internet survey data.

Mobile health trends based on Pew Internet survey data.

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  • Web 2.0 Summit map
  • Web 2.0 Summit map
  • QMapTitle: Account of the Islands of the Mediterranean.Author: Martellus, Henricus, Germanus; FlorenceDate: 1489Source: British LibraryDescription: (Whole map) World map, including the Cape of Good Hope, rounded by Bartolomeo Dias in 1488.Language: Latin http://blogs.library.auckland.ac.nz/arts/archive/2008/08/18/Medieval-Travel-Writing-online.aspx
  • 48% of wireless users look online for information about doctors or other health professionals, compared with 31% of internet users who do not have mobile access.
  • 9% of cell phone users have software applications or “apps” on their phones that help them track or manage their health. Some 15% of those ages 18-29 have such apps.
  • More than a quarter of American adults – 26% – used their cell phones to learn about or participate in the 2010 mid-term election campaign.  In a post-election nationwide survey of adults, the Pew Research Center’s Internet & American Life Project found that 82% of adults have cell phones. Of those cell owners, 71% use their phone for texting and 39% use the phone for accessing the internet. With that as context, the Pew Internet survey found that:14% of all American adults used their cell phones to tell others that they had voted.12% of adults used their cell phones to keep up with news about the election or politics. 10% of adults sent text messages relating to the election to friends, family members and others.6% of adults used their cells to let others know about conditions at their local voting stations on election day, including insights about delays, long lines, low turnout, or other issues. 4% of adults used their phones to monitor results of the election as they occurred. 3% of adults used their cells to shoot and share photos or videos related to the election.1% of adults used a cell-phone app that provided updates from a candidate or group about election news. 1% of adults contributed money by text message to a candidate or group connected to the election like a party or interest group.  If a respondent said she or he had done any of those activities in the last campaign season, we counted that person in this 26% cohort. Throughout this report we call this group “mobile political users” or the “mobile political population.”
  • Quote attributed to W. Edwards DemingMap Title: Account of the Islands of the Mediterranean.Author: Martellus, Henricus, Germanus; FlorenceDate: 1489Source: British LibraryDescription: (Whole map) World map, including the Cape of Good Hope, rounded by Bartolomeo Dias in 1488.Language: Latin http://blogs.library.auckland.ac.nz/arts/archive/2008/08/18/Medieval-Travel-Writing-online.aspx

Fox Mobile Health 2011 Fox Mobile Health 2011 Presentation Transcript

  • What Really WorksMay 4, 2011@SusannahFox#mh11
  • The view from the Web 2.0 Summit, 2010
  • “Your map is wrong” – Mark Zuckerberg
  • The view from Europe, 1489
  • 6 in 10 U.S. adults go online wirelessly
    Nov 2010 survey
  • 85% of U.S. adults have a cell phone
    Teens data Sept 2009; adults data Nov 2010
  • 1 in 4 adults use apps
    All adults
    85% use cell phones
    35% have apps
    24% use apps
    May 2010 and Nov 2010 surveys
  • Mobile reaches a different audience
    4 in 10 U.S. adults have used their cell phones to access the internet:
    48% of African Americans
    40% of Latinos
    31% of whites
    1 in 4 U.S. adults used their cell phones for political activities during the 2010 election:
    36% of African Americans
    25% of Latinos and whites
    November 2010 survey
  • Mobile health
    15% of U.S. adults have used their cell phones to look for health information:
    28% of 18-29 year-olds
    16% of 30-49 year-olds
    6% of those ages 50+
    21% of Latinos
    15% of African Americans
    13% of non-Hispanic whites
    September 2010 survey
  • Peer-to-peer health care
    The online conversation about health is being driven forward by two significant trends identified by the Pew Internet Project:
    The Mobile Difference
    The Diagnosis Difference
  • “In God we trust. All others must bring data.”
    – W. Edwards Deming
  • Free data!
    All of our reports, data sets, presentations, etc. are on our site:
    http://www.pewinternet.org
    Quick data questions:
    @SusannahFox