Eating, Thinking and Staying Active with New Media

Eating, Thinking and Staying Active with New Media 6.02.09 Mary Madden Pew Internet & American Life Project Presented to: NICHD Media-Smart Youth Meeting

Who we are…

Where we live…

Watching the online audience grow
74% of adults in the U.S. use the internet
 up from 46% in 2000
93% of teens ages 12-17 use the internet
 up from 73% in 2000
87% of parents of teens go online

Then and Now… 2000 5% with broadband at home 50% owned a cell phone =slow and stationary connections 2008 58% with broadband at home 82% own a cell phone =fast and mobile connections

Mobile access to the “cloud” 69% of online Americans have used “cloud computing” applications whose functionality is located on the web.

Youth of Today: Already Media-Smart?

Online activity pyramid: by generation The vast majority of online adults from all generations uses email and search engines. While there are always exceptions, older generations typically do not engage with the internet past e-commerce. The majority of teens and Gen Y use SNS, but fewer maintain blogs. Less than a fifth of online adults older than Gen X use SNS. Generations Online in 2009 Basic online entertainment (online videos, playing games) E-commerce (online shopping, banking, and travel reservations) Research and information gathering (product research, news, health and religious information searches) Email and search Active engagement with social media (visit SNS, create SNS profile, create blogs) More advanced online entertainment (download videos, music and podcasts) More advanced communication and passive social media use (instant messaging, visit SNS, read blogs)

Profiles: Switchboards for social life

Lesson #1: Get Creative
Teens have embraced Web 2.0—blogging, remixing and sharing their creations without fear.
Teens have the time to play around with these tools and get comfortable, and adults need this time, too.
64% of online teens are content creators

Lesson #2: Start Conversations
Most teens receive feedback on the material they post, and most give feedback to others.
Social media tools offer the opportunity to solicit feedback and shape critical conversations.
Teen content creators solicit feedback

Lesson #3: Reinforce Relationships
Rather than replace offline relationships with online ones, social media tools work best when they augment relationships that have other dimensions.
91% of social networking teens use the sites to stay in touch with offline friends

Lesson #4: Cultivate Semi-public Spaces
Teens curate social spaces where they feel comfortable sharing ideas and expressing themselves.
Semi-public spaces like social networking groups offer participants a forum to ask questions and share ideas.
Teens are skilled navigators of the semi-public Web

Eating with New Media

Sites to inspire: Yelp http://www.yelp.com

Thinking Critically with New Media

Sites to inspire: Keeping Score http://www.keepingscore.org

Staying Active with New Media

Sites to inspire: Cycle Kids http://www.cyclekids.org

Regroup and Rethink…
Connect with teens using the tools they already know
Make your resources infinitely shareable
Create opportunities to collaborate

Thank you!
Mary Madden
Senior Research Specialist
Pew Internet & American Life Project
1615 L Street NW
Suite 700
Washington, DC 20036
[email_address]
202-419-4500

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Eating, Thinking and Staying Active with New Media

by Pew Research Center's Internet & American Life Project

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Eating, Thinking and Staying Active with New Media Presentation Transcript