My Digital Library: Leveraging Today’s Mobile and Participatory Information Ecosystem

My Digital Library:Leveraging Today’s Mobile and Participatory Information Ecosystem
Digital Libraries a la Carte
TICER
Tilburg University, Tilburg Netherlands
July 29th, 2010
Kristen Purcell, Ph.D.
Associate Director, Research
Pew Internet Project

Pew Internet Project
Part of the Pew Research Center, a nonpartisan “fact tank” based in Washington, DC
Provide high quality, objective data to thought leaders and policy makers
Funded by the Pew Charitable Trusts
All US findings are based on nationally representative telephone surveys of…
US adults age 18+, or
US teens ages 12-17
Drawn from dual-frame (RDD/cell) samples

Today’s Discussion
What’s Mobile Got to Do With It?
Global cell phone use trends
US cell phone and internet use trends
The importance of social media
Highlights of the New Information Ecology
What are the hallmarks of the new information ecology?
Online information consumers
who they are
how they behave
what they like
Leveraging New Technologies
Tips for success in the new information ecology

Global Mobile Subscriptions

Mobile Penetration by Region

Worldwide Mobile Subscriptions, 2005-2009
Number of mobile subscriptions per 100 inhabitants.
Source: International Telecommunications Union, 2010.

Mobile Subscriptions, Select Countries
Source: ITU World Telecommunication/ICT Indicators Database, 2009 figures.
Worldwide average is 68 subscriptions per 100 people.
Worldwide ratio of cell subscription to fixed line is almost 4:1.
Total worldwide cell phone subscriptions is 4,676,174,400, up from 1,763,978,500 in 2004.

Global IT Trends

Mobile Broadband Subscriptions, 2005-2009
Number of mobile broadband subscriptions per 100 inhabitants. Source: International Telecommunications Union, 2010.

Internet Users, 2005-2009
Number of internet users per 100 inhabitants.
Source: International Telecommunications Union, 2010.

Internet Use, Western Europe
Source: ITU World Telecommunication/ICT Indicators Database, 2009 figures.
Western Europe average is 42 (24 if you include CIS).

Internet Access Via Cell, 16-74 Year-Olds
Source:
Eurostat, 2009 figures.

Internet Access Via Laptop, 16-74 Year-Olds
Source:
Eurostat, 2009 figures.

THE BIG 5 MOBILE YOUTH ECONOMIES
255m
$58b
$31b
281m
97m
CHINA
$21b
THE MOBILEYOUTH® REPORT 2010
$21b
32
USA
$19b
76m
JAPAN
INDIA
SUBSCRIPTIONS (AGE <30)
VALUE $BN PA
BRAZIL
15
SOURCE MOBILEYOUTH DATA 2010 AGES 5-29

MOBILE YOUTH: TEENS & STUDENTS
MILLIONS OF SUBSCRIPTIONS 2010
119.7
47.5
99.4
22.4
41.7
12
13
28.6
30.8
22.9
EAST EUROPE
139.8
NE ASIA
36.6
WEST EUROPE
THE MOBILEYOUTH® REPORT 2010
20
NORTH AMERICA
CHINA HK
60.1
63.7
52.9
MENA
32.1
38.2
STUDENTS (19-24)
TEENS (14-18)
31.7
15
LATIN AMERICA
SUB SAH AFRICA
SOUTH ASIA
ASIAN PACIFIC
SOURCE MOBILEYOUTH DATA 2010 BASED ON SUBSCRIPTIONS (ACCOUNTS) RATHER THAN SUBSCRIBERSTEENS 14-18 STUDENTS 19-24
16

www.mobileYouthreport.com
Published by mobileYouthStatistics on youth mobile usageAvailable for download

US Teen Mobile Use

US Teen Gadget Use

US Teen Internet Access

US Adult Cell Phone Use

US Adult Wireless Internet Use

Overall, US wireless internet users are more engaged in online activities
Half of all African-American adults in the US (48%) have used their cell phone to access the internet, compared with 40% of Hispanic adults and 31% of white adults
Overall, African-American adults in the US are the most active mobile internet users
In the US, African-American mobile internet use is growing at a faster rate than non-Hispanic whites and Hispanics

US Social Network Site Use

Percent of Online Adults Who Use Social Media
US Adult Social Media Use

US Adult Social Media Use, by Race
Percent of Online Adults Who Use Social Media

US Teens Aren’t That Into Twitter

US Adults 18-24 Are Into Twitter

US Teens are More Into Content Creation

Content Sharing is Growing Among Adults

Remixing is Flat

SNS Takes the Place of Blogging?

Blogging is Also Down For Young Adults

Summary of US Teen Online Activities
73% of online teens use SNS (up 50%)
14% blog (down 50%)
8% use Twitter
8% visit online virtual worlds
38% share content online (steady)
21% remix content (steady)
62% get news about current events and politics
48% buy things online
31% get health, dieting, fitness info
17% get info about sensitive health topics

Hallmarks of the New Information Ecology

Then and Now

The “New” Information Ecology
Blurring line between “news” and “information”
Information is “free”
Information is “at my fingertips”
Information is available when I want it
Information is available from multiple sources

Volume of information grows

The variety of info sources increases and democratizes and the visibilityof new creators is enhanced in the age of social media.

People’s vigilance for information changes in two directions:
1) attention is truncated (Linda Stone)
2) attention is elongated (Andrew Keen; Terry Fisher)

Venues of intersecting with information andpeople multiply and the availabilityof information expands to all hours of the day and all places people are

The vibrance and immersive qualities of media environments makes them more compelling places to hang out and interact

Valence (relevance) of information improves – search and customization get better as we create the “Daily Me” and “Daily Us”
~40% of online adults get RSS feeds
~35% customize web pages for info they want

Voting on and ventilating about information proliferates as tagging, rating, and commenting occurs and collective intelligenceasserts itself
31% of online adults rated person, product, service

Nine in ten American adults (92%) get news/info from multiple platforms on a typical day
For six in ten American adults (59%), one of those platforms is the internet
*Platforms include print newspapers, television, radio and the internet

Where Americans get their news and information on a typical day

The internet has not replaced/ displaced traditional media
but…
It is fundamentally changing the way people consume and interact with information

The Online News/Info Consumer
71% of American adults ever get news or information online
The majority of online news and information consumers are under age 50

Almost a third of online news and information consumers are under age 30

Almost a third of online news and information consumers are under age 30
*The median age of online news/info consumers is 40

Online News/Information Consumers in the US…
Are more educated than other online adults and other adults in general
Have higher incomes than other online adults and other adults in general
Are disproportionately white and Hispanic
Are much more likely than other online adults to have home broadband access and to have premium broadband service

Most Popular Online Sources for News and Information
% of Online News/Info Consumers Who Use Each Site on a Typical Day

What Are the Most Popular Online News/Information Topics?
% of Online Adults Who Get News/Information Online About Each Topic

Most Popular Features of Online News Sites
% of Online News/Info Consumers Who Say Each Feature is Important

How many websites, if any, do you routinely rely on for news and information?
% of Online News/Info Consumers

Online News/Info Consumers are…
Efficient Grazers
Hunters and Gatherers(71% go online specifically to get news/information at least a few times a week)
Serendipitous News/Info Discoverers(80% come across news/information at least a few times a week while they are online doing other things)
News/Info Receivers(44% get news/information forwarded to them through email, automatic updates and alerts, or posts on social networking sites at least a few times a week)

Online News and Information
Online News and Information is…
Portable
Participatory
Personalized

Online information is portable
“On the Go” News/Info Consumers
26% of adults access news/information on their cell phones
Among this population, 73% use social networking sites and 29% use Twitter
Typically a white male, age 34, employed full-time
One in ten adults gets news alerts sent to his or her phone
The mobile phone allows anytime/anywhere access to information
Info is consumed on the individual’s terms, when they want, where they want

Online information is participatory
“News Participators”
37% of internet users have contributed to the creation of news, commented on it, or disseminated it via postings on social media sites like Facebook or Twitter
Half of all online African-Americans (46%) are news participators (disproportionately high SNS use)
Overall, 71% of internet users get news and information through email or posts on social networking sites
Remember…
42% of online news consumers say being able to easily share material with others is something they look for in a news site
65% look for news sites with links to related material
36% look for news sites with interactive material
35% look for news sites where they can comment on stories.

Online information is participatory
“News Participators” are standing in the information stream
Thanks to them, your story/information has an organic life beyond your presentation of it

Online information is personalized
“The Daily Me” Takes Shape
28% of internet users have customized their homepage to include news and information of particular interest to them
39% say being able to customize content is something they look for in an online news site

Leveraging New Technologies

1996 Benton Foundation report:
“Buildings, books, and bytes”
"If you plopped a library down. . .30 years from now. . .there would be cobwebs growing everywhere because people would look at it and wouldn't think of it as a legitimate institution because it would be so far behind. . ."-- Experienced library user.

How Technology Changes the Role of Libraries
Makes it possible for organizations like libraries to become “nodes” in people’s networks that can help them solve problems and make decisions
Allows for immediate, spontaneous creation of networks that can include libraries
Gives people a sense that there are more “friends” in their networks like librarians that they can access when they have needs

No longer think like this…

Now think like this…

How to become a node in people’s social networks

Tips on becoming a node in a social network
Think like a friend, not an institution
Play to your strengths by being an expert, a filter, a recommender (linker), and a facilitator
Be aware that your audience is bigger than the available evidence provides – lurkers and future arrivals are part of the mix
Remember that your information can (will, should) have an organic life beyond your presentation of it
Look for opportunities to build communities with your material

More tips on becoming a node in a social network
Participate in the Web 2.0 world
Embrace the move towards mobility, constant connectivity, perpetual contact
This changes the realities of time and space and presence
Ask for feedback
Act on/respond to that feedback
Provide opportunities for interaction with and customization of material
Facilitate information sharing

The 4-Step Flow of Information
Attention
Acquisition
Assessment
Action

The Four A’s of Online Information Flow
Get Attention
Leverage your services and knowledge
Offer alerts, updates, feeds
Have a presence in relevant places
Find pathways to people through their social network
Enable Acquisition
Offer services and media in many places
Pursue new distribution methods for your collections
Point people to good material through links
Participate in conversations about your work with your patrons

The Four A’s of Online Information Flow
Help with Information Assessment
Exploit your skills in knowing the highest quality material
Aggregate the best related work
Facilitate Action
Offer opportunities for feedback
Offer opportunities for remixing, customization, interaction
Offer opportunities for community building
Offer opportunities to learn how to use social media

Finally….
BE READY FOR THE SPOTLIGHT!!
You never know when your material will go viral, be picked up by a major organization, or create/mobilize a community or following

Finally….
EMBRACE THE OPPORTUNITIES!!
The internet, mobile technology and social media grant access to populations that have been traditionally hard to reach:

Remember…
It’s not about cobwebs.... It’s about social webs …. And libraries can be at the center of them!

Available at www.pewinternet.org...
Understanding the Participatory News Consumer
http://www.pewinternet.org/Press-Releases/2010/Online-News.aspx
Social Media and Young Adultshttp://www.pewinternet.org/Reports/2010/Social-Media-and-Young-Adults.aspx
Teens and Mobile Phones 2004-2009http://www.pewinternet.org/Reports/2009/14--Teens-and-Mobile-Phones-Data-Memo.aspx
Wireless Internet Usehttp://www.pewinternet.org/Reports/2009/12-Wireless-Internet-Use.aspx
Chronic Disease and the Internethttp://www.pewinternet.org/Reports/2010/Chronic-Disease.aspx
The Social Life of Health Informationhttp://www.pewinternet.org/Reports/2009/8-The-Social-Life-of-Health-Information.aspx

Thank you!
Kristen Purcell, Ph.D.
Associate Director, Research
Pew Research Center’s Internet & American Life Project
1615 L Street NW
Suite 700
Washington, DC 20036
Email: kpurcell@pewinternet.org
Twitter: http://twitter.com/kristenpurcell
202-419-4500

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My Digital Library: Leveraging Today’s Mobile and Participatory Information Ecosystem

by Pew Research Center's Internet & American Life Project on Jul 20, 2010

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My Digital Library: Leveraging Today’s Mobile and Participatory Information Ecosystem — Presentation Transcript