My Digital Library: Leveraging Today’s Mobile and Participatory Information Ecosystem

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On July 24th, 2010, Kristen Purcell will be teaching part of the Digital Libraries à la Carte course at Tilburg University in the Netherlands. The international course is offered each summer by the Tilburg Innovation Centre for Electronic Resources, or TICER. Kristen will share data on the growing mobile landscape both globally and in the US, highlight key aspects of today’s changing information ecology, and explore with librarians how they can leverage these two trends in their work.

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My Digital Library: Leveraging Today’s Mobile and Participatory Information Ecosystem

  1. 1. My Digital Library:Leveraging Today’s Mobile and Participatory Information Ecosystem<br />Digital Libraries a la Carte<br />TICER<br />Tilburg University, Tilburg Netherlands<br />July 29th, 2010<br />Kristen Purcell, Ph.D.<br />Associate Director, Research<br />Pew Internet Project<br />
  2. 2. Pew Internet Project<br />Part of the Pew Research Center, a nonpartisan “fact tank” based in Washington, DC <br />Provide high quality, objective data to thought leaders and policy makers<br />Funded by the Pew Charitable Trusts<br />All US findings are based on nationally representative telephone surveys of… <br />US adults age 18+, or <br />US teens ages 12-17<br />Drawn from dual-frame (RDD/cell) samples<br />
  3. 3. Today’s Discussion<br />What’s Mobile Got to Do With It?<br />Global cell phone use trends<br />US cell phone and internet use trends<br />The importance of social media<br />Highlights of the New Information Ecology<br />What are the hallmarks of the new information ecology?<br />Online information consumers<br />who they are<br />how they behave<br />what they like<br />Leveraging New Technologies<br />Tips for success in the new information ecology<br />
  4. 4. What’s Mobile Got to Do With It?<br />
  5. 5. Global Mobile Subscriptions<br />
  6. 6. Mobile Penetration by Region<br />
  7. 7. Worldwide Mobile Subscriptions, 2005-2009<br />Number of mobile subscriptions per 100 inhabitants. <br />Source: International Telecommunications Union, 2010. <br />
  8. 8. Mobile Subscriptions, Select Countries<br />Source: ITU World Telecommunication/ICT Indicators Database, 2009 figures. <br />Worldwide average is 68 subscriptions per 100 people. <br />Worldwide ratio of cell subscription to fixed line is almost 4:1. <br />Total worldwide cell phone subscriptions is 4,676,174,400, up from 1,763,978,500 in 2004. <br />
  9. 9. Global IT Trends<br />
  10. 10. Mobile Broadband Subscriptions, 2005-2009<br />Number of mobile broadband subscriptions per 100 inhabitants. Source: International Telecommunications Union, 2010. <br />
  11. 11. Internet Users, 2005-2009<br />Number of internet users per 100 inhabitants. <br />Source: International Telecommunications Union, 2010. <br />
  12. 12. Internet Use, Western Europe<br />Source: ITU World Telecommunication/ICT Indicators Database, 2009 figures. <br />Western Europe average is 42 (24 if you include CIS). <br />
  13. 13. Internet Access Via Cell, 16-74 Year-Olds<br />Source: <br />Eurostat, 2009 figures. <br />
  14. 14. Internet Access Via Laptop, 16-74 Year-Olds<br />Source: <br />Eurostat, 2009 figures. <br />
  15. 15. THE BIG 5 MOBILE YOUTH ECONOMIES<br />255m<br />$58b<br />$31b<br />281m<br />97m<br />CHINA<br />$21b<br />THE MOBILEYOUTH® REPORT 2010<br />$21b<br />32<br />USA<br />$19b<br />76m<br />JAPAN<br />INDIA<br />SUBSCRIPTIONS (AGE <30)<br />VALUE $BN PA<br />BRAZIL<br />15<br />SOURCE MOBILEYOUTH DATA 2010 AGES 5-29<br />
  16. 16. MOBILE YOUTH: TEENS & STUDENTS<br />MILLIONS OF SUBSCRIPTIONS 2010<br />119.7<br />47.5<br />99.4<br />22.4<br />41.7<br />12<br />13<br />28.6<br />30.8<br />22.9<br />EAST EUROPE<br />139.8<br />NE ASIA<br />36.6<br />WEST EUROPE<br />THE MOBILEYOUTH® REPORT 2010<br />20<br />NORTH AMERICA<br />CHINA HK<br />60.1<br />63.7<br />52.9<br />MENA<br />32.1<br />38.2<br />STUDENTS (19-24)<br />TEENS (14-18)<br />31.7<br />15<br />LATIN AMERICA<br />SUB SAH AFRICA<br />SOUTH ASIA<br />ASIAN PACIFIC<br />SOURCE MOBILEYOUTH DATA 2010 BASED ON SUBSCRIPTIONS (ACCOUNTS) RATHER THAN SUBSCRIBERSTEENS 14-18 STUDENTS 19-24<br />16<br />
  17. 17. www.mobileYouthreport.com<br />Published by mobileYouthStatistics on youth mobile usageAvailable for download<br />
  18. 18. US Teen Mobile Use<br />
  19. 19. US Teen Mobile Use<br />
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  23. 23. US Teen Gadget Use<br />
  24. 24. US Teen Internet Access<br />
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  28. 28. US Adult Cell Phone Use<br />
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  30. 30. US Adult Wireless Internet Use<br />
  31. 31. What’s Mobile Got to Do With It?<br />Overall, US wireless internet users are more engaged in online activities<br />Half of all African-American adults in the US (48%) have used their cell phone to access the internet, compared with 40% of Hispanic adults and 31% of white adults<br />Overall, African-American adults in the US are the most active mobile internet users<br />In the US, African-American mobile internet use is growing at a faster rate than non-Hispanic whites and Hispanics<br />
  32. 32. US Social Network Site Use<br />
  33. 33. Percent of Online Adults Who Use Social Media<br />US Adult Social Media Use<br />
  34. 34. US Adult Social Media Use, by Race<br />Percent of Online Adults Who Use Social Media<br />
  35. 35. US Teens Aren’t That Into Twitter<br />
  36. 36. US Adults 18-24 Are Into Twitter<br />
  37. 37. US Teens are More Into Content Creation<br />
  38. 38. Content Sharing is Growing Among Adults<br />
  39. 39. Remixing is Flat<br />
  40. 40. SNS Takes the Place of Blogging?<br />
  41. 41. Blogging is Also Down For Young Adults<br />
  42. 42. Summary of US Teen Online Activities<br />73% of online teens use SNS (up 50%)<br />14% blog (down 50%)<br />8% use Twitter<br />8% visit online virtual worlds<br />38% share content online (steady)<br />21% remix content (steady)<br />62% get news about current events and politics<br />48% buy things online<br />31% get health, dieting, fitness info<br />17% get info about sensitive health topics<br />
  43. 43. Hallmarks of the New Information Ecology<br />
  44. 44. Then and Now<br />
  45. 45. The “New” Information Ecology<br />Blurring line between “news” and “information”<br />Information is “free”<br />Information is “at my fingertips”<br />Information is available when I want it<br />Information is available from multiple sources<br />
  46. 46. The “New” Information Ecology<br />Volume of information grows<br />
  47. 47. The “New” Information Ecology<br />The variety of info sources increases and democratizes and the visibilityof new creators is enhanced in the age of social media.<br />
  48. 48. The “New” Information Ecology<br />People’s vigilance for information changes in two directions:<br />1) attention is truncated (Linda Stone)<br />2) attention is elongated (Andrew Keen; Terry Fisher)<br />
  49. 49. The “New” Information Ecology<br />Venues of intersecting with information andpeople multiply and the availabilityof information expands to all hours of the day and all places people are<br />
  50. 50. The “New” Information Ecology<br />The vibrance and immersive qualities of media environments makes them more compelling places to hang out and interact<br />
  51. 51. The “New” Information Ecology<br />Valence (relevance) of information improves – search and customization get better as we create the “Daily Me” and “Daily Us” <br />~40% of online adults get RSS feeds <br />~35% customize web pages for info they want<br />
  52. 52. The “New” Information Ecology<br />Voting on and ventilating about information proliferates as tagging, rating, and commenting occurs and collective intelligenceasserts itself<br />31% of online adults rated person, product, service<br />
  53. 53. The “New” Information Ecology<br />Nine in ten American adults (92%) get news/info from multiple platforms on a typical day<br />For six in ten American adults (59%), one of those platforms is the internet<br />*Platforms include print newspapers, television, radio and the internet<br />
  54. 54. The “New” Information Ecology<br />Where Americans get their news and information on a typical day<br />
  55. 55. The “New” Information Ecology<br />The internet has not replaced/ displaced traditional media <br />but…<br />It is fundamentally changing the way people consume and interact with information<br />
  56. 56. The Online News/Info Consumer<br />71% of American adults ever get news or information online<br />The majority of online news and information consumers are under age 50<br />
  57. 57. The Online News/Info Consumer<br />71% of American adults ever get news or information online<br />Almost a third of online news and information consumers are under age 30<br />
  58. 58. The Online News/Info Consumer<br />71% of American adults ever get news or information online<br />Almost a third of online news and information consumers are under age 30<br />*The median age of online news/info consumers is 40<br />
  59. 59. Online News/Information Consumers in the US…<br /><ul><li> Are more educated than other online adults and other adults in general
  60. 60. Have higher incomes than other online adults and other adults in general
  61. 61. Are disproportionately white and Hispanic
  62. 62. Are much more likely than other online adults to have home broadband access and to have premium broadband service</li></li></ul><li>The Online News/Info Consumer<br />Most Popular Online Sources for News and Information<br />% of Online News/Info Consumers Who Use Each Site on a Typical Day<br />
  63. 63. The Online News/Info Consumer<br />What Are the Most Popular Online News/Information Topics?<br />% of Online Adults Who Get News/Information Online About Each Topic<br />
  64. 64. The Online News/Info Consumer<br />Most Popular Features of Online News Sites<br />% of Online News/Info Consumers Who Say Each Feature is Important<br />
  65. 65. The Online News/Info Consumer<br />How many websites, if any, do you routinely rely on for news and information?<br />% of Online News/Info Consumers <br />
  66. 66. The Online News/Info Consumer<br />Online News/Info Consumers are…<br /><ul><li>Efficient Grazers
  67. 67. Hunters and Gatherers(71% go online specifically to get news/information at least a few times a week)
  68. 68. Serendipitous News/Info Discoverers(80% come across news/information at least a few times a week while they are online doing other things)
  69. 69. News/Info Receivers(44% get news/information forwarded to them through email, automatic updates and alerts, or posts on social networking sites at least a few times a week)</li></li></ul><li>Online News and Information<br />Online News and Information is…<br /><ul><li>Portable
  70. 70. Participatory
  71. 71. Personalized</li></li></ul><li>Online information is portable<br />“On the Go” News/Info Consumers<br />26% of adults access news/information on their cell phones<br />Among this population, 73% use social networking sites and 29% use Twitter<br />Typically a white male, age 34, employed full-time<br />One in ten adults gets news alerts sent to his or her phone<br />The mobile phone allows anytime/anywhere access to information<br />Info is consumed on the individual’s terms, when they want, where they want<br />
  72. 72. Online information is participatory<br />“News Participators”<br />37% of internet users have contributed to the creation of news, commented on it, or disseminated it via postings on social media sites like Facebook or Twitter<br />Half of all online African-Americans (46%) are news participators (disproportionately high SNS use)<br />Overall, 71% of internet users get news and information through email or posts on social networking sites<br />Remember…<br />42% of online news consumers say being able to easily share material with others is something they look for in a news site<br />65% look for news sites with links to related material<br />36% look for news sites with interactive material<br />35% look for news sites where they can comment on stories.<br />
  73. 73. Online information is participatory<br />“News Participators” are standing in the information stream<br />Thanks to them, your story/information has an organic life beyond your presentation of it<br />
  74. 74. Online information is personalized<br />“The Daily Me” Takes Shape<br />28% of internet users have customized their homepage to include news and information of particular interest to them <br />39% say being able to customize content is something they look for in an online news site<br />
  75. 75. Leveraging New Technologies<br />
  76. 76. 1996 Benton Foundation report: <br />“Buildings, books, and bytes”<br />"If you plopped a library down. . .30 years from now. . .there would be cobwebs growing everywhere because people would look at it and wouldn't think of it as a legitimate institution because it would be so far behind. . ."-- Experienced library user.<br />
  77. 77. How Technology Changes the Role of Libraries<br />Makes it possible for organizations like libraries to become “nodes” in people’s networks that can help them solve problems and make decisions<br />Allows for immediate, spontaneous creation of networks that can include libraries<br />Gives people a sense that there are more “friends” in their networks like librarians that they can access when they have needs <br />
  78. 78. No longer think like this…<br />
  79. 79. Now think like this…<br />
  80. 80. How to become a node in people’s social networks<br />
  81. 81. Tips on becoming a node in a social network<br />Think like a friend, not an institution<br />Play to your strengths by being an expert, a filter, a recommender (linker), and a facilitator <br />Be aware that your audience is bigger than the available evidence provides – lurkers and future arrivals are part of the mix<br />Remember that your information can (will, should) have an organic life beyond your presentation of it<br />Look for opportunities to build communities with your material<br />
  82. 82. More tips on becoming a node in a social network<br />Participate in the Web 2.0 world<br />Embrace the move towards mobility, constant connectivity, perpetual contact <br />This changes the realities of time and space and presence<br />Ask for feedback<br />Act on/respond to that feedback<br />Provide opportunities for interaction with and customization of material<br />Facilitate information sharing<br />
  83. 83. The 4-Step Flow of Information<br />Attention<br />Acquisition<br />Assessment<br />Action<br />
  84. 84. The Four A’s of Online Information Flow<br />Get Attention<br />Leverage your services and knowledge<br />Offer alerts, updates, feeds<br />Have a presence in relevant places<br />Find pathways to people through their social network<br />Enable Acquisition<br />Offer services and media in many places<br />Pursue new distribution methods for your collections<br />Point people to good material through links<br />Participate in conversations about your work with your patrons<br />
  85. 85. The Four A’s of Online Information Flow<br />Help with Information Assessment<br />Exploit your skills in knowing the highest quality material<br />Aggregate the best related work<br />Facilitate Action<br />Offer opportunities for feedback<br />Offer opportunities for remixing, customization, interaction<br />Offer opportunities for community building<br />Offer opportunities to learn how to use social media<br />
  86. 86. Finally….<br />BE READY FOR THE SPOTLIGHT!!<br />You never know when your material will go viral, be picked up by a major organization, or create/mobilize a community or following<br />
  87. 87. Finally….<br />EMBRACE THE OPPORTUNITIES!!<br />The internet, mobile technology and social media grant access to populations that have been traditionally hard to reach:<br />
  88. 88. Remember…<br />It’s not about cobwebs.... It’s about social webs …. And libraries can be at the center of them!<br />
  89. 89. Available at www.pewinternet.org...<br />Understanding the Participatory News Consumer <br />http://www.pewinternet.org/Press-Releases/2010/Online-News.aspx<br />Social Media and Young Adultshttp://www.pewinternet.org/Reports/2010/Social-Media-and-Young-Adults.aspx<br />Teens and Mobile Phones 2004-2009http://www.pewinternet.org/Reports/2009/14--Teens-and-Mobile-Phones-Data-Memo.aspx<br />Wireless Internet Usehttp://www.pewinternet.org/Reports/2009/12-Wireless-Internet-Use.aspx<br />Chronic Disease and the Internethttp://www.pewinternet.org/Reports/2010/Chronic-Disease.aspx<br />The Social Life of Health Informationhttp://www.pewinternet.org/Reports/2009/8-The-Social-Life-of-Health-Information.aspx<br />
  90. 90. Thank you!<br />Kristen Purcell, Ph.D.<br />Associate Director, Research<br />Pew Research Center’s Internet & American Life Project<br />1615 L Street NW<br />Suite 700<br />Washington, DC 20036<br />Email: kpurcell@pewinternet.org<br />Twitter: http://twitter.com/kristenpurcell <br />202-419-4500<br />

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