Digital differences

DigitaldifferencesKathryn Zickuhr, Research AnalystPew Research Center’s Internet & American Life ProjectWichita State University Elliott School of CommunicationsOctober 17, 2012

Kathryn ZickuhrResearch AnalystPew Research Center’sInternet & American Life Projectkzickuhr@pewinternet.org@kzickuhr@pewinternet@pewresearch

PewResearchCenter•  Public opinion attitudes toward the press, politics and public policy issues•  The performance of the U.S. press•  The social impact of technology•  Worldwide public opinion•  Religion and public life•  The U.S. Hispanic population•  Social and demographic trendspewresearch.org

About Pew Internet•  Part of the Pew Research Center, a non- partisan “fact tank” in Washington, DC. –  Provide high quality, objective data to policymakers, journalists, researchers, etc.•  Does not promote specific technologies or make policy recommendations•  All slides, reports, and data sets are available at pewinternet.org

About our researchAll data from nationally representativetelephone surveys:•  United States only•  Adults (ages 18+) and teens (ages 12-17)•  In English and Spanish•  On landlines and cell phonesQualitative: Focus groups, online panels

Factors•  Age group•  Race/ethnicity•  Household income•  Educational attainment•  Quality of access

Internet

Internet use since 1995% of adults ages 18+ who go online 90% 82% 80% (April 70% 2012) 60% 50% 40% 30% 20% 10% 14% (June 1995) 0%Source: Pew Internet surveys

Almost two-thirds of American adultshave home broadband Dial-up Broadband 80% 70% 66% 60% 50% 40% 30% 20% 10% 3% 0% June April March March April March March March April April May Aug April 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012Source: Pew Internet surveys@kzickuhr @pewinternet pewinternet.org

What is the MAIN reason you do not usethe internet? (asked of non-users) Just not interested 31% Dont have a computer 12% Too expensive 10% Too difficult 9% Its a waste of time 7% Dont have time to learn 6% Dont have a access 6% Don’t want/need it 4% Too old to learn 4% Physically unable 2% Just dont know how 2% Worried about viruses/spam/etc 1% 0% 5% 10% 15% 20% 25% 30% 35% Source: Pew Internet 2009 survey.@kzickuhr @pewinternet pewinternet.org

Internet use vs home broadband by age Use Internet Have home broadband 100 97 91 90 80 75 77 77 70 62 60 53 50 39 40 30 20 10 0 18-‐29 30-‐49 50-‐64 65+ % of all adults 18+ @kzickuhr @pewinternet Source: Pew Internet April 2012 survey. pewinternet.org

Internet use vs home broadband byyearly household income Use Internet Have home broadband 100 97 93 90 87 85 87 80 71 68 70 60 50 46 40 30 20 10 0 Less than $30,000 $30k-‐$49,999 $50k-‐$74,999 $75,000+ % of all adults 18+ @kzickuhr @pewinternet Source: Pew Internet April 2012 survey. pewinternet.org

Internet use vs home broadband byeducational attainment Use Internet Have home broadband 100 95 90 87 90 80 75 74 70 58 55 60 50 40 34 30 20 10 0 No high school High school grad Some College College + diploma % of all adults 18+ Source: Pew Internet April 2012 survey.@kzickuhr @pewinternet

Internet use vs home broadband byrace/ethnicity Use Internet Have home broadband 100 90 84 80 77 75 71 70 60 54 51 50 40 30 20 10 0 White, Non-‐Hispanic Black, Non-‐Hispanic Hispanic (English-‐ and Spanish-‐speaking) % of all adults 18+ @kzickuhr @pewinternet Source: Pew Internet April 2012 survey. pewinternet.org

Gadgets

Gadget ownership by age group Ages 18-29 Age 30-49 Ages 50-64 Age 65+ 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Cell phones Desktops Laptops E-readers TabletsSource: Pew Internet surveys. Data is for adults age 18+. pewinternet.org

Gadgets by household income < $30k/yr $30k-$49,999 $50k-$74,999 $75k+ 120% 100% 80% 60% 40% 20% 0% Cell phones Desktops Laptops E-readers TabletsSource: Pew Internet surveys. Data is for adults age 18+. pewinternet.org

Gadget ownership by education No high school diploma High school grad Some college College + 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Cell phones Desktops Laptops E-readers TabletsSource: Pew Internet surveys. Data is for adults age 18+. pewinternet.org

Gadget ownership by race/ethnicity White Black Hispanic* 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Cell phones Desktops Laptops E-readers TabletsSource: Pew Internet surveys. Data is for adults age 18+. * English-‐ and Spanish-‐speaking

Amost nine in ten adults (and three- quarters of teens) have a cell phone 100 95% 94% 86% 77% 80 67% 60 40 20 0 12-‐17 18-‐29 30-‐49 50-‐64 65+ Teen data: July 2011 Adult data: Feb 2012Source: Pew Internet surveys. pewinternet.org

Cell phone ownership (total) byrace/ethnicity 100% 90% 80% 70% 60% 50% 87% 88% 88% 40% Cell phone (total) 30% 20% 10% 0% White Black Hispanic (English-‐ and % of all adults 18+ Spanish-‐speaking) Source: Pew Internet February 2012 survey.

Cell phone activities by race/ethnicity% of adult cell phone owners 18+ within each group who do the following activities with their cell phone White, non- Black, non- Hispanic Hispanic Hispanic (n=196)Send or receive text messages 70 76 83*Take a picture 71 70 79*Access the internet 39 56* 51*Send a photo or video to someone 52 58 61*Send or receive email 34 46* 43*Download an app 28 36* 36*Play a game 31 43* 40*Play music 27 45* 47*Record a video 30 41* 42*Access a social networking site 25 39* 35*Watch a video 21 33* 39*Post a photo or video online 18 30* 28*Check bank balance or do online banking 15 27* 25**indicates statistically significant differences compared with whites.Source: Pew Internet May 2011 survey

About half of adults (and almost a quarter of teens) have a smartphone 80% 70% 66% 59% 60% 50% 40% 34% 30% 23% 20% 13% 10% 0% 12-‐17 18-‐29 30-‐49 50-‐64 65+ Teen data: July 2011 Adult data: Feb 2012Source: Pew Internet surveys. pewinternet.org

Cell phone ownership (total) byrace/ethnicity 100% 90% 80% 70% 60% 50% 87% 88% 88% 40% Cell phone (total) 30% 20% 10% 0% White Black Hispanic (English-‐ and % of all adults 18+ Spanish-‐speaking) Source: Pew Internet February 2012 survey.

Smartphone ownership by race/ethnicity 100% 90% 80% 70% 40% 42% 39% 60% 50% Other cell phone 40% Smartphone 30% 44% 45% 49% 20% 10% 0% White Black Hispanic (English-‐ and % of all adults 18+ Spanish-‐speaking) Source: Pew Internet February 2012 survey.

•  88% of American adults own a cell phone•  55% of adult cell owners go online using their phones•  31% of cell internet users say they mostly go online with their cell phone.

31% of cell internet users are“cell-mostly”: •  51% of African-‐American cell internet users do most of their internet acYviYes on their cell phones •  42% of LaYno cell internet users •  24% of whites •  45% of all 18-‐29 year olds who use the internet on their cell phones are “cell-‐mostly” 10% cite access (lack of computer or homeinternet) as main reason

Factors•  Age group•  Race/ethnicity•  Household income•  Educational attainment•  Quality of access

Thank you!Kathryn ZickuhrResearch AnalystPew Internet & American Life Projectkzickuhr@pewinternet.orgAll data, slides, and reports available atpewinternet.org

http://www.pewinternet.org	789
http://www.scoop.it	396
http://pewinternet.org	360
http://stephenslighthouse.com	359
http://blogs.intuit.com	233
http://www.21stcenturyfaithformation.com	223
http://lonewolflibrarian.wordpress.com	126
http://localhost	45
http://q-ontech.blogspot.com	42
http://www.indiana.edu	25
https://twitter.com	9
http://www.library.ceu.hu	6
http://www.weebly.com	6
http://pewinternet.com	4
http://feeds.feedburner.com	4
http://pinterest.com	3
http://www.pewinternet.com	3
http://kred.com	2
http://q-ontech.blogspot.ca	2
http://q-ontech.blogspot.co.at	1
http://fe01.pewinternet.org	1
http://q-ontech.blogspot.de	1
http://q-ontech.blogspot.sg	1

Digital differences

by Pew Research Center's Internet & American Life Project on Oct 21, 2012

Accessibility

Categories

Upload Details

Usage Rights

23 Embeds 2,641

Statistics

Digital differences Presentation Transcript