Broadband: From Federal Perspectives to Local Impact

Broadband From Federal Perspectives to Local Impact Missouri Broadband Summit October 27, 2010 Jefferson City Lee Rainie: Director, Pew Internet Project

Internet and Broadband Revolution

70% 66%

Year-to-year % change in broadband adoption 10/5/2010 Trends in Home Broadband Adoption Source: Pew Internet Project, May 2010 tracking survey

Demographic factors correlated w/ broadband adoption Source: Pew Internet Project, April 2009 tracking survey 10/5/2010 Trends in Home Broadband Adoption Positive correlation (in order of importance) Negative correlation (in order of importance) Household income of $75,000 or more per year Having high school degree or less College degree Senior citizen (age 65+) Parent with minor child at home Rural resident Married or living with partner Disabled Employed full time African-American

Wireless Revolution

Cell phone owners – 85% adults 96% 90% 85% 58%

Mobile internet connectors – 57% adults 62% 59% 55%

New cell and wireless realities
More than 2/3 of adults and 3/4 of teens use the cloud
Web vs. apps struggle: 35% have apps; 24% use apps
Features used by cell owners
76% take pictures
74% are texters (text overtakes talk in frequency in 2009)
39% browse internet
34% are email users
34% record videos
34% play games
33% play music
30% are IM-ers
7% participate in video calls

Digital divides shrink
34% of Americans have used the internet on handheld
Among all non-adopters, 14% have accessed internet on cell
Among African American non-adopters, 20% have done this
Among Hispanic non-adopters, 25% have done this

Social Networking Revolution

How do you convince non-users to adopt broadband?

By the numbers: Who’s not online? Source: Pew Internet Project, May 2010 tracking survey 10/5/2010 Trends in Home Broadband Adoption 21% … of American adults are not online 34% … have some past or current contact w/ internet 10% … want to use the internet in the future 61% … would need assistance getting online

Relevance & digital literacy are primary factors for not going online Source: Pew Internet Project, May 2010 tracking survey 10/5/2010 Trends in Home Broadband Adoption

The “value” proposition: Jobs + continuing education 10/5/2010 Jobs Health Learning Govt. News My community Source: Pew Internet Project, May 2010 tracking survey

Social media as a “hook” for seniors
Older adults are among the most resistant, but once converted they often come to see broadband as an everyday utility
Renewed connections can provide a support network for people nearing retirement or beginning a new career
Those with a chronic disease are especially likely to reach out for support online
Social media bridges generational gaps and provides a shared space for interactions
10/5/2010 Trends in Home Broadband Adoption

National purposes paradox: Great apps, not much outcomes evidence
Health care
Education
Energy and the environment
Economic opportunity
Government services
Civic engagement
Public safety

Thank you!

http://www.pewinternet.org	90
http://pewinternet.org	30
http://www.pewinternet.com	1
https://vpn.cerc.com	1
http://fe01.pewinternet.org	1

Broadband: From Federal Perspectives to Local Impact

by Pew Research Center's Internet & American Life Project

Accessibility

Categories

Upload Details

Usage Rights

5 Embeds 123

Statistics

Broadband: From Federal Perspectives to Local Impact Presentation Transcript