BABY BOOMERS IN  THE DIGITAL AGE Lee Rainie Director – Pew Internet Project Baby Boomer Summit – Ask the Analyst Chicago 3...
2000 40% use internet <5% broadband at home 34% own a cell phone 0% connect to internet wirelessly <10% use “cloud”  = slo...
2000 Boomers were 28% of the internet population and 24% of the traffic on a typical day 2010 Boomers are 34% of the inter...
2000 24% online aver. day 5% online several times/day 20% go online from time to time just for fun 2010 69% online aver. d...
Boomers are often like other internet users
Boomers and e-commerce
Boomers and social media
Thank you! <ul><li>Lee Rainie </li></ul><ul><li>Director </li></ul><ul><li>Pew Internet & American Life Project </li></ul>...
Upcoming SlideShare
Loading in...5
×

Baby Boomers in the Digital Age

11,521

Published on

Published in: Technology, Health & Medicine

Baby Boomers in the Digital Age

  1. 1. BABY BOOMERS IN THE DIGITAL AGE Lee Rainie Director – Pew Internet Project Baby Boomer Summit – Ask the Analyst Chicago 3.19.10
  2. 2. 2000 40% use internet <5% broadband at home 34% own a cell phone 0% connect to internet wirelessly <10% use “cloud” = slow, stationary connections that are built around my computer 2010 74% use internet 63% broadband at home 81% own a cell phone 46% connect to internet wirelessly >50% use “cloud” = fast, mobile connections that are moving to outside servers and storage The changing Boomer audience: Then and now
  3. 3. 2000 Boomers were 28% of the internet population and 24% of the traffic on a typical day 2010 Boomers are 34% of the internet population and 32% of the traffic on a typical day The changing Boomer role: Then and now
  4. 4. 2000 24% online aver. day 5% online several times/day 20% go online from time to time just for fun 2010 69% online aver. day 36% online several times/day 47% go online from time to time just for fun Boomer internet use intensifies: Then and now 2002 34% say it would be “very hard” to give up the internet 33% say “very hard” to give up their cell phone 2008 42% say it would be “very hard” to give up the internet 46% say “very hard” to give up their cell phone
  5. 5. Boomers are often like other internet users
  6. 6. Boomers and e-commerce
  7. 7. Boomers and social media
  8. 8. Thank you! <ul><li>Lee Rainie </li></ul><ul><li>Director </li></ul><ul><li>Pew Internet & American Life Project </li></ul><ul><li>1615 L Street NW </li></ul><ul><li>Suite 700 </li></ul><ul><li>Washington, DC 20036 </li></ul><ul><li>Email: [email_address] </li></ul><ul><li>Twitter: http://twitter.com/lrainie </li></ul><ul><li>202-419-4500 </li></ul>
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×