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    Baby Boomers in the Digital Age Baby Boomers in the Digital Age Presentation Transcript

    • BABY BOOMERS IN THE DIGITAL AGE Lee Rainie Director – Pew Internet Project Baby Boomer Summit – Ask the Analyst Chicago 3.19.10
    • 2000 40% use internet <5% broadband at home 34% own a cell phone 0% connect to internet wirelessly <10% use “cloud” = slow, stationary connections that are built around my computer 2010 74% use internet 63% broadband at home 81% own a cell phone 46% connect to internet wirelessly >50% use “cloud” = fast, mobile connections that are moving to outside servers and storage The changing Boomer audience: Then and now
    • 2000 Boomers were 28% of the internet population and 24% of the traffic on a typical day 2010 Boomers are 34% of the internet population and 32% of the traffic on a typical day The changing Boomer role: Then and now
    • 2000 24% online aver. day 5% online several times/day 20% go online from time to time just for fun 2010 69% online aver. day 36% online several times/day 47% go online from time to time just for fun Boomer internet use intensifies: Then and now 2002 34% say it would be “very hard” to give up the internet 33% say “very hard” to give up their cell phone 2008 42% say it would be “very hard” to give up the internet 46% say “very hard” to give up their cell phone
    • Boomers are often like other internet users
    • Boomers and e-commerce
    • Boomers and social media
    • Thank you!
      • Lee Rainie
      • Director
      • Pew Internet & American Life Project
      • 1615 L Street NW
      • Suite 700
      • Washington, DC 20036
      • Email: [email_address]
      • Twitter: http://twitter.com/lrainie
      • 202-419-4500