Baby Boomers in the digital age

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Presented by Lee Rainie at the Consumer Electronics Show - Silver Summit

Published in: Technology, Business

Baby Boomers in the digital age

  1. 1. Baby Boomers in the digital age Lee Rainie – Director Pew Internet Project Silver Summit - CES January 10, 2009
  2. 2. 2000 40% use internet <5% broadband at home 34% own a cell phone 0% connect to internet wirelessly <10% use “cloud” = slow, stationary connections that are built around my computer 2008 74% use internet 62% broadband at home 72% own a cell phone 43% connect to internet wirelessly 47% use “cloud” = fast, mobile connections that are moving to outside servers and storage The changing Boomer audience: Then and now
  3. 3. 2000 Boomers were 28% of the internet population and 24% of the traffic on a typical day 2008 Boomers are 36% of the internet population and 33% of the traffic on a typical day The changing Boomer role: Then and now
  4. 4. 2000 24% online aver. day <5% online several times/day 20% go online from time to time just for fun 2008 52% online aver. day 35% online several times/day >41% go online from time to time just for fun Boomer internet use intensifies: Then and now 2002 34% say it would be “very hard” to give up the internet 33% say “very hard” to give up their cell phone 2007 42% say it would be “very hard” to give up the internet 46% say “very hard” to give up their cell phone
  5. 5. Boomers are often just like other internet users
  6. 6. Boomers and e-commerce
  7. 7. Boomers and Web 2.0
  8. 8. Thank you! <ul><li>Lee Rainie </li></ul><ul><li>Director </li></ul><ul><li>Pew Internet & American Life Project </li></ul><ul><li>1615 L Street NW </li></ul><ul><li>Suite 700 </li></ul><ul><li>Washington, DC 20036 </li></ul><ul><li>[email_address] </li></ul><ul><li>202-419-4500 </li></ul>

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