Baby Boomers and Digital Technology Silver Summit – Washington DC March 28, 2012 Lee Rainie: Director, Pew Internet Projec...
Generational self-definition
Internet users – 80%100%80%60%          93%         89%40%                             80%        75%                     ...
Broadband at home – 64%100%80%60%40%          74%         75%                                65%        60%20%            ...
Digital devices                                   Younger      Older   Silent      G.I.   All online               Millenn...
Smartphones – 46%100%80%60%40%          66%                      53%20%                                35%                ...
Wireless connectors – 63%100%80%60%40%       81%                      74%                                54%20%           ...
Download apps– 46%60%50%40%30%        56%20%                   40%                                25%10%                  ...
Use social networking sites – 52%100%80%60%40%       78%                      63%20%                             42%      ...
Mean size of SNS network350.0300.0250.0200.0150.0     318.5100.0                 197.6                                 155...
Internet activities – 1                              % of internet users100      91            90   92           89       ...
Internet activities – 2                            % of internet users10080      71          72 74           74           ...
Internet activities – 3                                                      % of internet users                      90  ...
Big changes in messaging environment• Users are in charge of the media “playlist”• Attention zones are fracturing• Influen...
What does this mean?Social networks are more influential - 1Sentries
What does this mean? Social networks are more influential - 2Evaluators
What does this mean?   Social networks are more influential - 3Audience = New media are the      new neighborhood
Be notafraid
Thank you!
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Baby Boomers and Digital Technology

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Director Lee Rainie will dicuss how Baby Boomers use technology at the What's Next Boomer Business Summit. He'll explore generational differences in use of the internet and mobile devices and how coming developments in technology might affect their activities and attitudes.

Published in: Technology, News & Politics

Baby Boomers and Digital Technology

  1. 1. Baby Boomers and Digital Technology Silver Summit – Washington DC March 28, 2012 Lee Rainie: Director, Pew Internet Project Email: Lrainie@pewinternet.org PewInternet.org
  2. 2. Generational self-definition
  3. 3. Internet users – 80%100%80%60% 93% 89%40% 80% 75% 58%20% 31% 0% Millennials Gen X Younger Older Silent G.I. (18-34) (35-46) Boomers Boomers Generation Generation (47-56) (57-65) (66-74) (75+)
  4. 4. Broadband at home – 64%100%80%60%40% 74% 75% 65% 60%20% 45% 21% 0% Millennials Gen X Younger Older Silent G.I. (18-34) (35-46) Boomers Boomers Generation Generation (47-56) (57-65) (66-74) (75+)
  5. 5. Digital devices Younger Older Silent G.I. All online Millennials Gen X Boomers Boomers Generation Generation adults (18-34) (35-46) (47-56) (57-65) (66-74) (75+) (18+)Cell phone 96% 94% 87% 84% 77% 52% 88%Desktopcomputer 55% 67% 62% 61% 48% 29% 57%Laptopcomputer 70% 63% 58% 49% 32% 14% 56%iPod or MP3player 69% 57% 36% 24% 10% 5% 44%Gameconsole 63% 63% 38% 19% 8% 3% 42%e-Bookreader 19% 25% 18% 12% 9% 5% 19%Tablet, likeiPad 23% 23% 16% 14% 8% 3% 19%
  6. 6. Smartphones – 46%100%80%60%40% 66% 53%20% 35% 22% 20% 3% 0% Millennials Gen X Younger Older Silent G.I. (18-34) (35-46) Boomers Boomers Generation Generation (47-56) (57-65) (66-74) (75+)
  7. 7. Wireless connectors – 63%100%80%60%40% 81% 74% 54%20% 44% 26% 9% 0% Millennials Gen X Younger Older Silent G.I. (18-34) (35-46) Boomers Boomers (57- Generation Generation (47-56) 65) (66-74) (75+)
  8. 8. Download apps– 46%60%50%40%30% 56%20% 40% 25%10% 11% 1% 4%0% Millennials GenX Younger Older Boomers Silent G.I. Generation (18-34) (35-46) Boomers (57-65) Generation (66- (75+) (47-56) 74)
  9. 9. Use social networking sites – 52%100%80%60%40% 78% 63%20% 42% 38% 20% 0% 6% Millennials Gen X Younger Older Silent G.I. (18-34) (35-46) Boomers Boomers Generation Generation (47-56) (57-65) (66-74) (75+)
  10. 10. Mean size of SNS network350.0300.0250.0200.0150.0 318.5100.0 197.6 155.7 50.0 85.1 78.4 42.0 0.0 Millennials Gen X Younger Older Silent G.I. (18-34) (35-46) Boomers Boomers Generation Generation (47-56) (57-65) (66-74) (75+)
  11. 11. Internet activities – 1 % of internet users100 91 90 92 89 89 83 85 84 82 8180604020 0 Email Search engines Hobby Maps/Directions Health info Younger Boomers Older Boomers
  12. 12. Internet activities – 2 % of internet users10080 71 72 74 74 68 65 62 6160 55 55 50 464020 0 DIY info Get news Govt sites Pol news Research jobs Wikipedia Younger Boomers Older Boomers
  13. 13. Internet activities – 3 % of internet users 90 81 80 70 68 70% of internet users 60 55 50 40 30 27 20 10 0 Research products Buy goods Travel reservations Banking Auction
  14. 14. Big changes in messaging environment• Users are in charge of the media “playlist”• Attention zones are fracturing• Influencers are different – “amateur experts”• Feedback and participation are assumed aspects of “media” encounters• Transparency is a new marker of trust and trust is eroding in big institutions – including the church and media enterprises• Social networks are more important than ever
  15. 15. What does this mean?Social networks are more influential - 1Sentries
  16. 16. What does this mean? Social networks are more influential - 2Evaluators
  17. 17. What does this mean? Social networks are more influential - 3Audience = New media are the new neighborhood
  18. 18. Be notafraid
  19. 19. Thank you!
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