Technology Adoption by Lower Income Populations
Upcoming SlideShare
Loading in...5
×
 

Technology Adoption by Lower Income Populations

on

  • 11,208 views

 

Statistics

Views

Total Views
11,208
Views on SlideShare
3,614
Embed Views
7,594

Actions

Likes
5
Downloads
76
Comments
0

18 Embeds 7,594

http://www.theguardian.com 4393
http://www.pewinternet.org 2594
http://pewinternet.org 551
http://www.guprod.gnl 11
http://themodernmlis.wordpress.com 8
http://infophile.ca 6
http://www.google.com 5
http://www.connecttotheworld.com 5
http://translate.googleusercontent.com 5
https://twitter.com 4
https://www.rebelmouse.com 4
http://twitterrific.com 2
http://www.google.com.au 1
https://www.google.com 1
http://cms.pewresearch.org 1
http://www.feedrebel.com 1
http://authoring.pewinternet.org 1
http://157.145.211.1 1
More...

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Technology Adoption by Lower Income Populations Technology Adoption by Lower Income Populations Presentation Transcript

  • APHSA-ISM Annual Conference October 8, 2013 Aaron Smith, Senior Researcher Pew Research Center Technology adoption by lower income populations
  • About Pew Internet • Part of the Pew Research Center, a non-partisan “fact tank” in Washington, DC • Studies how people use digital technologies • Does not promote specific technologies or make policy recommendations • Research is primarily based on nationally representative telephone surveys
  • What do we mean by “lower income”? • Based on reported annual household income • Categories collected: <10k, 10-20k, 20-30k, 30-40k, 40-50k, 50-75k, 75-100k, 100-150k, and 150k+ • Around 10-20% of respondents typically don’t report (or don’t know) income • Limited ability to subdivide the lower- income population. But it tends to skew towards non-white; youth and seniors; low education; urban/rural
  • Before we get started • Apologies for making you start your morning with charts… • But you don’t have to write anything down! • Because you can find these slides at pewinternet.org/presentations
  • 1) Internet Use and Home Broadband Adoption
  • National averages • 85% of American adults are internet users • 70% of American adults have some sort of high-speed home internet connection (DSL, cable, FIOS, etc) Which means that… • 15% of Americans do not go online from any device/location (Group 1) • 15% of Americans go online, but do not have broadband at home (Group 2)
  • Internet use & broadband by income 42% 54% 64% 63% 77% 84% 85% 90% 90% 70% 70% 85% 84% 92% 94% 96% 97% 96% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% <$10k $10,000 - $19,999 $20,000 - $29,999 $30,000 - $39,999 $40,000 - $49,999 $50,000 - $74,999 $75,000 - $99,999 $100,000 - $149,999 $150k or more Broadband at home Use the internet 1 2
  • Age has a huge impact on which group people fall into 1% 5% 8% 11% 24% 48% Non users: Half 65+ yrs old 18-24 25-34 35-44 45-54 55-64 65+ 16% 17% 15% 22% 14% 14% Online, no broadband: Half <45 yrs old 18-24 25-34 35-44 45-54 55-64 65+
  • In plain English… • Around 1/3 of people making <$20k per year are not online at all. Non-users are heavily dominated by older adults. • Around 1/3 go online, but don’t have broadband at home. • So how is that group accessing online content?
  • Many of them turn to public institutions like libraries • 32% of lower-income (<$30k per year) Americans have accessed the internet for free from somewhere other than home, school or work in last 12 months • 81% of lower-income Americans say it is “very important” for the library to provide free access to the internet & computers • 35% of lower-income library users have used the internet or a computer at a library in the last 12 months
  • 2) But mobile devices are also playing a big role
  • Cell ownership > internet use 70% 70% 85% 84% 92% 94% 96% 97% 96% 83% 87% 87% 89% 92% 96% 98% 98% 97% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% <$10k $10,000 - $19,999 $20,000 - $29,999 $30,000 - $39,999 $40,000 - $49,999 $50,000 - $74,999 $75,000 - $99,999 $100,000 - $149,999 $150k or more Use the internet Own a cell phone +17+13
  • Smartphone or non-smart phone? Depends on your income… 17% 13% 14% 11% 9% 4% 2% 2% 3% 49% 44% 37% 38% 37% 35% 25% 16% 16% 34% 43% 49% 51% 54% 61% 73% 82% 81% 0% 20% 40% 60% 80% 100% LT $10k $10,000 - $19,999 $20,000 - $29,999 $30,000 - $39,999 $40,000 - $49,999 $50,000 - $74,999 $75,000 - $99,999 $100,000 - $149,999 $150k+ No cell phone Cell, not a smartphone Smartphone
  • …but especially your age 77% 47% 22% 8% 81% 68% 40% 21% 90% 87% 72% 43% 0% 20% 40% 60% 80% 100% 18-29 30-49 50-64 65+ Less than $30,000 $30,000-$74,999 $75,000 or more Smartphone ownership by age/income grouping
  • Smartphone ownership over time 21% 20% 26% 37% 44% 38% 53% 57% 73% 35% 43% 49% 51% 54% 61% 73% 82% 81% 0% 20% 40% 60% 80% 100% <$10k $10,000 - $19,999 $20,000 - $29,999 $30,000 - $39,999 $40,000 - $49,999 $50,000 - $74,999 $75,000 - $99,999 $100,000 - $149,999 $150k or more May 2011 May 2013 +14 +8+25+20+23+10+14+23+23
  • Impact of smartphones on “broadband” adoption 42% 54% 64% 63% 77% 84% 85% 90% 90% 56% 66% 78% 74% 85% 91% 94% 95% 96% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% <$10k $10,000 - $19,999 $20,000 - $29,999 $30,000 - $39,999 $40,000 - $49,999 $50,000 - $74,999 $75,000 - $99,999 $100,000 - $149,999 $150k or more Broadband at home Broadband OR Smartphone +14 +12 +14
  • Biggest impact is among young and working-age lower income adults 74% 60% 47% 24% 92% 79% 55% 25% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 18-29 30-49 50-64 65+ Broadband at home Broadband OR Smartphone +18 +19 +8 Broadband/smartphone adoption among HH income of <$30k per year
  • Almost everyone texts, apps track with smartphone ownership 80% 75% 80% 80% 81% 88% 85% 90% 90% 33% 43% 46% 46% 49% 50% 59% 73% 68% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% <$10k $10,000 - $19,999 $20,000 - $29,999 $30,000 - $39,999 $40,000 - $49,999 $50,000 - $74,999 $75,000 - $99,999 $100,000 - $149,999 $150k or more Use text messaging Download apps % of cell owners in each income group who…
  • Texting and apps by lower-income adults of different age groups 98% 92% 68% 19% 78% 41% 14% 4% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 18-29 30-49 50-64 65+ Use text messaging Download apps Texting/apps use among cell owners with HH income of <$30k per year
  • Internet use on cell phones 50% 51% 63% 60% 59% 63% 72% 83% 84% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% <$10k $10,000 - $19,999 $20,000 - $29,999 $30,000 - $39,999 $40,000 - $49,999 $50,000 - $74,999 $75,000 - $99,999 $100,000 - $149,999 $150k or more 45% of cell internet users in this income group go online mostly with their cell phone 39% 27%30% % of cell owners in each income group who use the internet/email on their cell phone
  • Tablets – growing at the low end, but still largely an elite device 5% 5% 12% 16% 14% 22% 28% 34% 45% 17% 15% 26% 25% 33% 38% 50% 57% 65% 0% 20% 40% 60% 80% <$10k $10,000 - $19,999 $20,000 - $29,999 $30,000 - $39,999 $40,000 - $49,999 $50,000 - $74,999 $75,000 - $99,999 $100,000 - $149,999 $150k or more May 2012 May 2013 Tablet ownership by income category
  • Summary • Huge differences between young and old lower-income adults • Cell phones are common for all income ranges, but smartphones are mainly a young/working age phenomenon • Many lower-income adults (esp. younger ones) are using mobile devices as their primary gateway to online life
  • Resources 2013 Broadband update: http://pewinternet.org/Reports/2013/Broadband.aspx 2013 Smartphone update: http://pewinternet.org/Reports/2013/Smartphone- Ownership-2013.aspx Mobile topics page (running list of latest and greatest): http://pewinternet.org/topics/Mobile.aspx
  • Aaron Smith Senior Researcher Pew Research Center’s Internet Project asmith@pewresearch.org @pewinternet @pewresearch