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The Internet and Religion: The Great Disruption

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How Americans use digital technology and their implications for religious institutions.

How Americans use digital technology and their implications for religious institutions.

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  • 1. To  Na0onal  Religious  Broadcasters   Nashville  –  February  24,  2014   The  Great  Disrup.on   Three  Digital  Revolu0ons  and  Those  Yet   to  Come     Lee  Rainie  -­‐  @lrainie   Director,  PRC  Internet  Project  
  • 2. Big  points   •  We  live  in  a  world  of  “networked  individuals”   prac0cing  “networked  individualism”   •  Three  technology  revolu0ons  have  pushed   along    pre-­‐exis0ng  trends  towards  NI   •  People’s  experience  of  media  is  orchestrated   by  their  social  networks  and  expanded  by   social  media   •  The  next  technology  revolu0ons  are  clearly   evident  now  …  so  be  prepared  
  • 3. 1)  We  live  in  a  world  of   “networked  individuals”  prac0cing   “networked  individualism”  
  • 4. Networked  Individualism   The  move  to  looser,  far-­‐flung  networks  
  • 5. Personal  networks  are:   More  important  –  trust,  influence  awareness   Differently  composed  –  segmented,  layered   Perform  new  func.ons  –  sentries,  evaluators,   audience  
  • 6. But  it  is  not  just  technological  story   Other  drivers  are  changes  in  …   Iden.ty  shiIs  –  star.ng  with   religion  &  poli.cs   Family  life  changes   Business  structures  &  labor  shiIs   Transporta.on  &  living  paMerns   …  then  comes  technology  
  • 7. 2)  Three  technology  revolu0ons   have  pushed  along    pre-­‐exis0ng   trends  towards  networked   individualism  
  • 8. First:  Internet  and  broadband   Internet  adop0on  1995-­‐2014  
  • 9. First:  Internet  and  broadband   Broadband  adop0on  2000-­‐2013   Dial-­‐up   Broadband   100%   70%   80%   60%   40%   3%   20%   0%   June   2000   April   March   March   April   March   March   March   April   2001   2002   2003   2004   2005   2006   2007   2008   April   2009   May   2010   Aug   2011   April   2012   May   2013  
  • 10. Second:  Wireless  connec0vity   Mobile  –  90%  …  smartphone  58%  …  tablets  42%   326.4   Total  U.S.   popula.on:   319  million    2013  
  • 11. Third:  Social  media   61%  of  all  adults   18-­‐29   100%   30-­‐49   50-­‐64   65+   %  of  internet  users   89%   78%   80%   60%   60%   43%   40%   20%   9%   7%   0%   6%   2005   1%   2006   2007   2008   2009   2010   2011   2012   2013  
  • 12. 3)  People’s  experience  of  media  is   orchestrated  by  their  social  networks   and  expanded  by  social  media  
  • 13. Impacts   •  Informa0on  flows  change  –  my  network,  my  playlist     •  Shibing  0me  and  acen0on   •  Changed  rela0onships  to  larger  ins0tu0ons   (including  media  organiza0ons)     –  Every  organiza0on  a  media  company  and  a  node   –  Every  individual  a  brand   •  Amateurs  rise  to  sit  alongside  and  some0mes   challenge  experts   •  Conversa0ons  and  disputes  are  much  more  drawn   out  
  • 14. 4)  The  next  technology  revolu0ons  are   clearly  evident  now  …  so  be  prepared  
  • 15. th  revolu0on  +++   4 •  Internet  fades  into  the  environment  as  the   “internet  of  things”  expands  and  “big  data”   mushrooms   •  Interfaces  change  –  gesture,  voice   •  Personal  connec0vity  grows     •  Search  expands  to  all  media   •  Surveillance  takes  new  forms   •  Personal  empowerment  develops  (3D  prin0ng)   –  Maker  culture  
  • 16. Your  map  is  wrong