Networked	
  
The	
  New	
  Social	
  Opera3ng	
  System	
  in	
  Civic	
  Life	
  
May 8, 2014
Lee Rainie - @lrainie and ...
January 25, 2013
Chelsea Welch Alois Bell
r/atheism
“My mistake sir, I’m sure Jesus will
pay for my rent and groceries”
http://nodexlgraphgallery.org/Pages/Graph.aspx?graphID=2701
http://nodexlgraphgallery.org/Pages/Graph.aspx?graphID=2701
Top URLs in Tweet in Entire Graph:
http://guardiancomment.tumb...
News in the networked age
Impact on civic debate
Spiritual precepts and
atheism
Vigilantism
Privacy rights, publicity
righ...
Civic life is networked life with
network information created and
shared by networked
organizations
New social and civic reality:
Networked Individualism
The move from tight groups to loose
networks
Personal networks are…
Increasingly important – awareness, trust
Differently composed – segmented, layered
More personal l...
But it is not just technological
story
Other drivers are changes in …
Transportation & living patterns
Identity structures...
TECHNOLOGY PUSHES THE
MOVE TO NETWORKED
INDIVIDUALISM
INTO OVERDRIVE
First: Internet – 1995-2014
http://bit.ly/1dE8jFV
First: Broadband – 2000-2013
3%
70%
0%
20%
40%
60%
80%
100%
June
2000
April
2001
March
2002
March
2003
April
2004
March
20...
Second: Mobile connectivity – Cell phones
http://bit.ly/1dE8jFV 21
Second: Mobile connectivity - Smartphones
22http://bit.ly/1dE8jFV
Second: Mobile connectivity – Tablets
http://www.pewinternet.org/2014/01/16/e-reading-rises-as-device-ownership-jumps/ 23
...
Third: Social networking/media - 61% of all adults
% of internet users
9%
89%
7%
78%
6%
60%
1%
43%
0%
20%
40%
60%
80%
100%...
The Landscape of Social Media Users (among adults)	
  
%	
  of	
  internet	
  
users	
  who….	
  
The	
  service	
  is	
  ...
The social media platforms arts orgs
use
1%
1%
1%
2%
2%
3%
4%
6%
7%
9%
11%
12%
13%
13%
17%
19%
20%
23%
27%
31%
38%
67%
74%...
102
138
148
153
141
132
95
70
48
36
31
16
9
10
3
2
1
1 platform
2 platforms
3 platforms
4 platforms
5 platforms
6 platform...
Big Change 1: It has networked people and
affected key behaviors
•  Streams:
Continuous
partial attention
to screens
•  Stacks:
Immersion in
deep dives
•  Snacks: Info-
dosing in free
mom...
Identity shifts
‘Birth realities’ are joined by ‘my
tribes’
Environment awareness & scrutiny
Transparency grows as “trust” benchmark
Surveillance – powerful
watch the ordinary
Sousve...
Big change 2: It has networked information
Pervasively generated
Pervasively consumed
Personal via new filters
Participato...
Big Change 3: It has changed the civic
ecosystem
More niches
More topics of discussion
(and different news
agendas” thanks...
What really isn’t so …
in networked life
What really isn’t so – 1
Facebook
makes you
lonely
What really isn’t so – 2
People live in
echo
chambers in
their social
networks and
information
practices
What really isn’t so – 3
People’s views
about privacy
are binary
and
immutable
Next revolutions
More tech power - bandwidth, computing power,
apps
Better Web + better apps -- expanded search
into video...
Your map is wrong!
Thank you!
Networked: The New Social Operating System in Civic Life
Networked: The New Social Operating System in Civic Life
Networked: The New Social Operating System in Civic Life
Networked: The New Social Operating System in Civic Life
Networked: The New Social Operating System in Civic Life
Networked: The New Social Operating System in Civic Life
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Networked: The New Social Operating System in Civic Life

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Lee Rainie, Director of the Pew Research Center Internet Project gave this presentation to community foundation leaders and philanthropists as part of a program organized by the Knight Digital Media Center. He discussed the new media and information ecosystem in communities and how foundations can think about new opportunities in this environment.

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Networked: The New Social Operating System in Civic Life

  1. 1. Networked   The  New  Social  Opera3ng  System  in  Civic  Life   May 8, 2014 Lee Rainie - @lrainie and lrainie@pewinternet.org Director, Internet Project
  2. 2. January 25, 2013
  3. 3. Chelsea Welch Alois Bell
  4. 4. r/atheism “My mistake sir, I’m sure Jesus will pay for my rent and groceries”
  5. 5. http://nodexlgraphgallery.org/Pages/Graph.aspx?graphID=2701
  6. 6. http://nodexlgraphgallery.org/Pages/Graph.aspx?graphID=2701 Top URLs in Tweet in Entire Graph: http://guardiancomment.tumblr.com/post/42024491123/chelsea-welch-the-us-waitress- who-was-fired-after http://www.guardian.co.uk/p/3dfqt/tw http://www.guardian.co.uk/commentisfree/2013/feb/01/fired-applebees-waitress-needs- tips http://www.tumblr.com/ZyqxEwd8sjXp http://www.guardian.co.uk/p/3dfqt http://www.dailydot.com/news/applebees-pastor-tip-waitress-facebook/ http://neil-gaiman.tumblr.com/post/42074466808/guardiancomment-chelsea-welch-the- us-waitress http://m.guardian.co.uk/commentisfree/2013/feb/01/fired-applebees-waitress-needs-tips http://www.wptv.com/dpp/news/local_news/water_cooler/chelsea-welch-applebees- waitress-fired-alois-bell-pastor-complains-about-reddit-receipt-photo http://www.change.org/petitions/applebee-s-and-truth-in-the-word-deliverance-ministries- give-chelsea-welch-her-job-back-and-fire-pastor-alois-bell
  7. 7. News in the networked age Impact on civic debate Spiritual precepts and atheism Vigilantism Privacy rights, publicity rights, and collapsed contexts Minimum wage policies & employment practices Corporate social media policies Impact on news ecosystem New news venues New news initiators New gatekeepers, influencers, content drivers well beyond the locale of the news New pathways to consumers New role for “people formerly known as the audience” (Jeff Rosen) New ways to keep the story moving
  8. 8. Civic life is networked life with network information created and shared by networked organizations
  9. 9. New social and civic reality: Networked Individualism The move from tight groups to loose networks
  10. 10. Personal networks are… Increasingly important – awareness, trust Differently composed – segmented, layered More personal liberation & more work
  11. 11. But it is not just technological story Other drivers are changes in … Transportation & living patterns Identity structures (including in politics, religion) Family life Business structures & labor shifts
  12. 12. TECHNOLOGY PUSHES THE MOVE TO NETWORKED INDIVIDUALISM INTO OVERDRIVE
  13. 13. First: Internet – 1995-2014 http://bit.ly/1dE8jFV
  14. 14. First: Broadband – 2000-2013 3% 70% 0% 20% 40% 60% 80% 100% June 2000 April 2001 March 2002 March 2003 April 2004 March 2005 March 2006 March 2007 April 2008 April 2009 May 2010 Aug 2011 April 2012 May 2013 Dial-up Broadband http://bit.ly/N8OznH
  15. 15. Second: Mobile connectivity – Cell phones http://bit.ly/1dE8jFV 21
  16. 16. Second: Mobile connectivity - Smartphones 22http://bit.ly/1dE8jFV
  17. 17. Second: Mobile connectivity – Tablets http://www.pewinternet.org/2014/01/16/e-reading-rises-as-device-ownership-jumps/ 23 32%   42%   50%   0%   20%   40%   60%   80%   2010   2011   2012   2013   Tablet owners E-reader owners Have either one
  18. 18. Third: Social networking/media - 61% of all adults % of internet users 9% 89% 7% 78% 6% 60% 1% 43% 0% 20% 40% 60% 80% 100% 2005 2006 2007 2008 2009 2010 2011 2012 2013 18-29 30-49 50-64 65+
  19. 19. The Landscape of Social Media Users (among adults)   %  of  internet   users  who….   The  service  is  especially  appealing  to   Use  Any  Social   Networking  Site   72%   Adults  ages  18-­‐29,  women   Use  Facebook   71%   Women,  adults  ages  18-­‐29   Use  Google+   31%   Higher  educated   LinkedIn   22%   Adults  ages  30-­‐64,  higher  income,   higher  educated   Use  Pinterest   21%   Women,  adults  under  50,  whites,   those  with  some  college  educaKon   Use  TwiMer   18%   Adults  ages  18-­‐29,  African-­‐Americans,   urban  residents   Use  Instagram   17%   Adults  ages  18-­‐29,  African-­‐Americans,   LaKnos,  women,  urban  residents   Use  Tumblr   6%   Adults  ages  18-­‐29  
  20. 20. The social media platforms arts orgs use 1% 1% 1% 2% 2% 3% 4% 6% 7% 9% 11% 12% 13% 13% 17% 19% 20% 23% 27% 31% 38% 67% 74% 99% 0% 20% 40% 60% 80% 100% Digg Ning Slideshare Delicious Jume uStream JustGive Kickstarter Instagram Eventbrite MySpace iTunes Network for Good Tumblr Google+ Yelp Foursquare Vimeo Wikipedia LinkedIn Flickr YouTube Twitter Facebook Source:  Pew  Research  Center’s  Internet  &   American  Life  Project  Arts  OrganizaKons  Survey.   Conducted  between  May  30-­‐July  20,  2012.  N  for   respondents  who  answered  this  quesKon=1,202.  
  21. 21. 102 138 148 153 141 132 95 70 48 36 31 16 9 10 3 2 1 1 platform 2 platforms 3 platforms 4 platforms 5 platforms 6 platforms 7 platforms 8 platforms 9 platforms 10 platforms 11 platforms 12 platforms 13 platforms 14 platforms 15 platforms 16 platforms 17 platforms Number of platforms The  majority  of  arts   organizaKons  that  use  social   media  maintain  profiles  on  at   least  four  different  social   media  sites.    
  22. 22. Big Change 1: It has networked people and affected key behaviors
  23. 23. •  Streams: Continuous partial attention to screens •  Stacks: Immersion in deep dives •  Snacks: Info- dosing in free moments Attention allocation
  24. 24. Identity shifts ‘Birth realities’ are joined by ‘my tribes’
  25. 25. Environment awareness & scrutiny Transparency grows as “trust” benchmark Surveillance – powerful watch the ordinary Sousveillance – ordinary watch powerful Coveillance – peers check up on peers
  26. 26. Big change 2: It has networked information Pervasively generated Pervasively consumed Personal via new filters Participatory / social Linked Continually edited Multi-platformed Real-time / just-in-time Timeless / searchable Given meaning via networks / algorithms “Third skin”
  27. 27. Big Change 3: It has changed the civic ecosystem More niches More topics of discussion (and different news agendas” thanks to “fifth estate”) More alliances - para- government activities (“peer progressivism”) More DIY capabilities More arguments More disclosure of all kinds More people in decision- making spaces -- “wisdom of crowds” and the filtering capacity of algorithms exert influence More evidence of everything humans do: Love, Hate Altruism, Stupidity Dis- + En-gagement
  28. 28. What really isn’t so … in networked life
  29. 29. What really isn’t so – 1 Facebook makes you lonely
  30. 30. What really isn’t so – 2 People live in echo chambers in their social networks and information practices
  31. 31. What really isn’t so – 3 People’s views about privacy are binary and immutable
  32. 32. Next revolutions More tech power - bandwidth, computing power, apps Better Web + better apps -- expanded search into video and audio plus the “semantic web” plus analytics New interfaces – haptic, voice, collaborative, brain Internet of Things: Smart appliances and systems (tech becomes less visible) 3D and 4D printing
  33. 33. Your map is wrong!
  34. 34. Thank you!
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