PewInternet.org
Personal. Portable. Participatory. Pervasive.
The Digital Landscape in 2013 and its
Impact on Communities
...
“Tell the truth, and trust the people”
-- Joseph N. Pew, Jr.
http://bit.ly/dUvWe3
http://bit.ly/100qMub
Chelsea Welch Alois Bell
r/atheism
Next-news
• Spiritual precepts and atheism
• Vigilantism
• Privacy rights, publicity rights, and
collapsed contexts
• Mini...
3 tech
revolutions
Digital Revolution 1: Broadband at home - 66%
Internet users overall - 85%
34%
3%
3%
66%
0%
10%
20%
30%
40%
50%
60%
70%
80...
The Landscape of Social Media Users (among adults)
% of internet
users who….
The service is especially appealing to
Use An...
326.4
Total U.S.
population:
319 million
2012
Digital Revolution 2 - Mobile
cell 91% … smartphone 56% … tablet 34%
Apps > 50% of adults
22%
29%
38%
43%
50%
0%
10%
20%
30%
40%
50%
60%
Sept 09 May 2010 Aug 2011 April 2012 May 2013
Digital Revolution 3
Social networking – 61% of all adults
% of internet users
9%
89%
7%
78%
6%
60%
1%
43%
0%
20%
40%
60%
...
The social media platforms arts orgs use
1%
1%
1%
2%
2%
3%
4%
6%
7%
9%
11%
12%
13%
13%
17%
19%
20%
23%
27%
31%
38%
67%
74%...
102
138
148
153
141
132
95
70
48
36
31
16
9
10
3
2
1
1 platform
2 platforms
3 platforms
4 platforms
5 platforms
6 platform...
Big Change 1: It has networked people
• Moved the basic social
unit from tight, close-in
groups to far-flung,
loose networ...
Big Change 2: It has networked information
• Pervasively
generated
• Pervasively
consumed
• Multi-platformed
• Personally ...
Big Change 3: It has changed the civic
ecosystem
• More niches
• More topics of discussion
(and different “news”
agendas”)...
@poop_strong (Arijit Guha)
and Aetna CEO Mark Bertolini
@Poop_Strong and @mtbert (Aetna CEO)
• @Aetna has now denied
$118k in claims (in just 5
mos) since kicking me to the
curb....
Twitter Conversation, cont’d
• @mtbert Do you think it’s
morally justifiable to offer a
flawed insurance product
that does...
“The system is broken. I’m
trying to fix it.” – Aetna CEO
Aetna agreed to pay @Poop_Strong’s
$118,000 in medical bills
New...
Meaning of Arijit’s encounter
• Transparency and engagement are important
in era of social media – sousveillance and
covei...
Be not
afraid
Personal. Portable. Participatory. Pervasive.
Personal. Portable. Participatory. Pervasive.
Personal. Portable. Participatory. Pervasive.
Personal. Portable. Participatory. Pervasive.
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Personal. Portable. Participatory. Pervasive.

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Pew Internet Director Lee Rainie discussed the new media ecosystem with leaders of community foundations from Western states and several other locales. He described how three technology revolutions have made the media world personal, portable, participatory, and pervasive in people’s lives and how those changes have affected communities.

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Personal. Portable. Participatory. Pervasive.

  1. 1. PewInternet.org Personal. Portable. Participatory. Pervasive. The Digital Landscape in 2013 and its Impact on Communities Community Foundations - Denver July 18, 2013 Lee Rainie (@lrainie) Director, Pew Internet Project Email: Lrainie@pewinternet.org
  2. 2. “Tell the truth, and trust the people” -- Joseph N. Pew, Jr. http://bit.ly/dUvWe3 http://bit.ly/100qMub
  3. 3. Chelsea Welch Alois Bell
  4. 4. r/atheism
  5. 5. Next-news • Spiritual precepts and atheism • Vigilantism • Privacy rights, publicity rights, and collapsed contexts • Minimum wage policies and employment practices • Corporate social media policies
  6. 6. 3 tech revolutions
  7. 7. Digital Revolution 1: Broadband at home - 66% Internet users overall - 85% 34% 3% 3% 66% 0% 10% 20% 30% 40% 50% 60% 70% 80% June 2000 April 2001 March 2002 March 2003 April 2004 March 2005 March 2006 March 2007 April 2008 April 2009 May 2010 Aug 2011 Dec 2012 May 2013 Dialup Broadband
  8. 8. The Landscape of Social Media Users (among adults) % of internet users who…. The service is especially appealing to Use Any Social Networking Site 72% Adults ages 18-29, women Use Facebook 69% Women, adults ages 18-29 Use Twitter 18% Adults ages 18-29, African-Americans, urban residents Use Pinterest 15% Women, adults under 50, whites, those with some college education Use Instagram 13% Adults ages 18-29, African-Americans, Latinos, women, urban residents Use Tumblr 6% Adults ages 18-29 reddit 6% Men ages 18-29
  9. 9. 326.4 Total U.S. population: 319 million 2012 Digital Revolution 2 - Mobile cell 91% … smartphone 56% … tablet 34%
  10. 10. Apps > 50% of adults 22% 29% 38% 43% 50% 0% 10% 20% 30% 40% 50% 60% Sept 09 May 2010 Aug 2011 April 2012 May 2013
  11. 11. Digital Revolution 3 Social networking – 61% of all adults % of internet users 9% 89% 7% 78% 6% 60% 1% 43% 0% 20% 40% 60% 80% 100% 2005 2006 2007 2008 2009 2010 2011 2012 2013 18-29 30-49 50-64 65+
  12. 12. The social media platforms arts orgs use 1% 1% 1% 2% 2% 3% 4% 6% 7% 9% 11% 12% 13% 13% 17% 19% 20% 23% 27% 31% 38% 67% 74% 99% 0% 20% 40% 60% 80% 100% Digg Ning Slideshare Delicious Jume uStream JustGive Kickstarter Instagram Eventbrite MySpace iTunes Network for Good Tumblr Google+ Yelp Foursquare Vimeo Wikipedia LinkedIn Flickr YouTube Twitter Facebook Source: Pew Research Center’s Internet & American Life Project Arts Organizations Survey. Conducted between May 30-July 20, 2012. N for respondents who answered this question=1,202.
  13. 13. 102 138 148 153 141 132 95 70 48 36 31 16 9 10 3 2 1 1 platform 2 platforms 3 platforms 4 platforms 5 platforms 6 platforms 7 platforms 8 platforms 9 platforms 10 platforms 11 platforms 12 platforms 13 platforms 14 platforms 15 platforms 16 platforms 17 platforms Number of platforms The majority of arts organizations that use social media maintain profiles on at least four different social media sites.
  14. 14. Big Change 1: It has networked people • Moved the basic social unit from tight, close-in groups to far-flung, loose networks • New social operating system of “networked individualism • Enlarged and diversified people’s networks • Prompted a shift in trust from institutions to networks: – Sentries – Evaluators – Audience • NOT MADE PEOPLE LONELY OR ISOLATED!!!!!!!
  15. 15. Big Change 2: It has networked information • Pervasively generated • Pervasively consumed • Multi-platformed • Personally filtered • Participatory / social • Linked • Continually edited • Real-time / just-in- time • Timeless / searchable • Given meaning through social networks and “algorithmic authority”
  16. 16. Big Change 3: It has changed the civic ecosystem • More niches • More topics of discussion (and different “news” agendas”) • More alliances (“peer progressivism”) • More DIY work • More arguments • More disclosure • More surveillance / sousveillance / coveillance • More people in decision- making spaces -- “wisdom of crowds” and the filtering capacity of algorithms into people’s decision making • More evidence of everything humans do: – Love – Hate – Altruism – Stupidity
  17. 17. @poop_strong (Arijit Guha) and Aetna CEO Mark Bertolini
  18. 18. @Poop_Strong and @mtbert (Aetna CEO) • @Aetna has now denied $118k in claims (in just 5 mos) since kicking me to the curb. Gotta preserve that $2 billion annual profit somehow. • From @Aetna: @Poop_Strong We care about our members. We want you to be empowered to be healthy and make informed decisions. • That’s so sweet you want me to be empowered. Does @mtbert care to empower me by paying my $118K and counting in bills? • From @mtbert: We paid hundreds of thousands of $ already. A call is all it takes. • From @Poop_Strong: Does that mean if I call you, you’ll graciously offer to pay my bills?
  19. 19. Twitter Conversation, cont’d • @mtbert Do you think it’s morally justifiable to offer a flawed insurance product that doesn’t cover catastrophes? • @poop_strong Why do you think the premiums were so low? Don’t you look at your policy limits when you buy other insurance (auto)? • Tweets from others ‘friends of @Poop_Strong: • @mtbert I’m concerned that you don’t understand how your industry works. ASU students aren’t given a choice on insurance plans • @mtbert As a dad, if your kid was in school, got cancer & reached their lifetime cap, what advice would you give him?
  20. 20. “The system is broken. I’m trying to fix it.” – Aetna CEO Aetna agreed to pay @Poop_Strong’s $118,000 in medical bills New ASU health plan: No lifetime cap
  21. 21. Meaning of Arijit’s encounter • Transparency and engagement are important in era of social media – sousveillance and coveillance are part of life now • The less powerful can bring their issues to public spaces • Powerful entities can lose control of their message once it’s “out there” • Conversations can bring calls to action
  22. 22. Be not afraid
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