2009 Feb 17 Public Broadcasters

THE NEW NEWS MEDIA-SCAPE Lee Rainie – Director Pew Internet Project Public Broadcasters – Atlanta February 17, 2009

New information ecosystem: Then and Now Industrial Age Info was: Scarce Expensive Institutionally oriented Designed for consumption Information Age Info is: Abundant Cheap Personally oriented Designed for participation

2000 46% of adults use internet 5% with broadband at home 50% own a cell phone 0% connect to internet wirelessly <10% use “cloud” = slow, stationary connections built around my computer The internet is the asteroid: Then and now 2008 74% of adults use internet 58% with broadband at home 82% own a cell phone 62% connect to internet wirelessly >53% use “cloud” = fast, mobile connections built around outside servers and storage

Media ecology – then
Product Route to home Display Local storage
TV stations phone TV Cassette/ 8-track
broadcast TV radio
broadcast radio stereo Vinyl album
News mail
Advertising newspaper delivery phone
paper
Radio Stations non-electronic
Tom Wolzien, Sanford C. Bernstein & Co

Media ecology – now
Product Route to home Display Local storage
cable TiVo (PVR) VCR
TV stations DSL TV Satellite radio player
Info wireless/phone radio DVD
“ Daily me” broadcast TV PC Web-based storage
content iPod /MP3 server/ TiVo (PVR)
Cable Nets broadcast radio stereo PC
Web sites satellite monitor web storage/servers
Local news mail headphones CD/CD-ROM
Content from express delivery pager satellite player cell phone memory
individuals iPod / storage portable gamer MP3 player / iPod
Peer-to-peer subcarriers / WIFI cell phone pagers - PDAs
Advertising newspaper delivery phone cable box
Radio stations camcorder/camera PDA/Palm game console
game console paper
Satellite radio non-electronic storage sticks/disks
Adapted from Tom Wolzien, Sanford C. Bernstein & Co

Ecosystem change – 1
Volume of information grows

… and the “long tail” becomes more important -- Chris Anderson Traffic Content 20%-40% of traffic or sales in the “long tail” Amazon, Rhapsody/iTunes, Netflix

Variety of information and sources of information grow

… and people have more options for their passions -- Markus Prior and Cass Sunstein

Velocity of information increases and smart mobs emerge
-- Howard Rheingold Clay Shirky

Venues of intersecting with information and people multiply and the availability of information expands to all hours of the day and all places we are
-- Nielsen Company

People’s vigilance for information changes in two directions:
1) attention is truncated (Linda Stone)
2) attention is elongated (Andrew Keen; Terry Fisher)

Kaiser Family Foundation, Media Multitasking Among American Youth, December 2006

The vibrance and immersive qualities of media environments makes them more compelling places to hang out and interact
-- Metaverse Roadmap Project
1) Virtual Worlds

2) Mirror Worlds

3) Augmented Reality

4) Life-logging -- Gordon Bell

Valence (relevance) of information improves – search and customization get better as we create the “Daily Me” and “Daily Us”
– Nicholas Negroponte

The voice of information democratizes and the visibility of new creators is enhanced. Identity and privacy change.
-- William Dutton

Voting on and ventilating about information proliferates as tagging, rating, and commenting occurs and collective intelligence asserts itself
-- Henry Jenkins
David Weinberger

Social networks become more vivid and meaningful. Media-making is part of social networking. “Networked individualism” takes hold.
-- Barry Wellman

64% of online teens have created their own profile on a social network site like MySpace or Facebook
----
35% of online adults have such profiles
Content creation

33% of college students keep blogs and regularly post
54% read blogs
----
13% of online adults have a blog
36% read them
Content creation

Content creation 20% of online young adults say they remix content they find online into their own artistic creations ---- 11% of online adults have done this

Behold Homo Connectus
Different species with a different sense of …
Expectation about access to information
Place and distance
Presence with others
Social networking possibilities
Capacity to build community
Possibilities of play
Time use
Personal efficacy

A new pattern of communication and influence
attention
acquisition
assessment
action

How do you….
get his/her attention?
leverage your traditional platform
offer alerts, updates, feeds
be available in relevant places
find pathways through his/her social network

How do you….
help him/her acquire information?
be findable in a “long tail” world
pursue new distribution methods
offer “link love” for selfish reasons
participate in the conversation about your work

How do you….
help him/her assess information?
honor the ethics of your kind of story telling
be transparent, link-friendly, and archive everything
aggregate the best related work
when you make mistakes seek forgiveness

How do you….
assist him/her act on information?
offer opportunities for feedback
offer opportunities for remixing
offer opportunities for community building
be open to the wisdom of crowds

Thank you!
Lee Rainie
Director
Pew Internet & American Life Project
1615 L Street NW
Suite 700
Washington, DC 20036
[email_address]
202-419-4500

http://www.pewinternet.org	1274
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2009 Feb 17 Public Broadcasters

by Pew Research Center's Internet & American Life Project on Feb 25, 2009

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2009 Feb 17 Public Broadcasters — Presentation Transcript