The emerging information landscape The 8 realities of the “new normal”

The emerging information landscape The 8 realities of the “new normal” Lee Rainie, Director, Pew Internet Project 2.26.12 NFAIS - Philadelphia Email: Lrainie@pewinternet.org Twitter: @Lrainie PewInternet.org

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New normal – circa 1999 • Non-internet user, and users were … • Male • White • College educated • Dial-up at 32/kbits • Email • Directory and portal search • Chat rooms • Napster • TiVo

Digital Revolution 1Internet (80%) and Broadband at home (66%) Home broadband Home dial-up80%70% 71%60%50% 66%40%30%20%10% 0% June April March March April March March March April April May May August Jan 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2011 2012

Networked creators are everywhere (two-thirds of adults; three-quarters of teens)• 66% of int. users are social networking site users• 55% share photos• 37% contribute rankings and ratings• 33% create content tags• 30% share personal creations• 26% post comments on sites and blogs• 15% have personal website• 15% are content remixers• 14% are bloggers• 13% use Twitter• 6% location services – 9% allow location awareness from social media – 23% maps etc.

56% of adults own laptops –up from 30% in 200652% of adults own DVRs –up from 3% in 200244% of adults own MP3 players –up from 11% in 200542% of adults own game consoles19% of adults own e-book readers - Kindle19% of adults own tablet computer - iPad

Digital Revolution 2 Mobile – 87% 327.6 Total U.S. population: 315.5 million

4X% of adults/2X% of teens own “smartphones”

Apps – 50% of adults Sept 2009 May 2010 August 2011100%80%60% 50*40% 38* 38 43* 43 29* 22%20% 0% Download apps to their Have preloaded apps on Total who have apps on phone their phone phone

Digital Revolution 3 Social networking – 50% of all adults100% % of internet users 86% 85%80% 83% 70% 71% 76% 67% 61%60% 52% 48% 49% 47% 51%40% 35% 25% 33% 25% 26%20% 9% 8% 11% 13% 7% 7% 4% 0% 6% 1% 2005 2006 2007 2008 2009 2010 2011 2012 18-29 30-49 50-64 65+

Mean size of Facebook friends network350.0300.0250.0200.0150.0 318.5100.0 197.6 155.7 50.0 85.1 78.4 42.0 0.0 Millennials Gen X Younger Older Boomers Silent G.I. Generation (18-34) (35-46) Boomers (57-65) Generation (75+) (47-56) (66-74)

New normal – circa 2012 • Broadband • Mobile • Gender parity • Race and ethnicity parity • Less SES stratification • Less generational variance • Email • Search • Social networking and content creation • Video on demand

Eight realities ofthe new normalfor information users and providers

New Reality 1) The world is full of networked individuals using networked information Image attribution: Flickrverse, Expanding Ever with New Galaxies Forming Cobalt123 http://www.flickr.com/photos/cobalt/34248855/sizes/z/in/photostream/

New Reality 2) The 4 V’s of information “physics” changeVolume VelocityVibrance Valence / Relevance

New Reality 3) People are shifting info platforms

New Reality 3) Corollary People use multiple platforms News platforms Americans use on typical day 90 78 80 73 70 61% of adults (18+) 60 54 50 50 40 30 20 17 10 0 Local TV National Online Radio Local National network/cable newspaper newspaper

New Reality 3) CorollaryPeople blend platforms – 59% use online and offline # of news platforms Americans use typical day 70% 60% 46% 46% % of adults (18+) 50% 40% 30% 20% 7% 10% 0% 1 platform 2-3 platforms 4-6 platforms

New Reality 3) CorollaryPeople are not platform zealots

New Reality 3) People’s encounters with information change Portable Participatory

New Reality 3) People’s encounters with information change Personal

New Reality 4) Influence is migrating from organizations to networks and new “experts”Traditional experts with new platforms, esp. blogsAmateur experts who are avid contributors – sometimes with tribesNew algorithmic authorities

New Reality 4) CorollarySocial networks are more influential and are differently segmented and layered Sentries

New Reality 4) CorollarySocial networks are more influential and are differently segmented and layeredEvaluators

New Reality 4) CorollarySocial networks are more influential and are differently segmented and layered Audience

New Reality 5) People’s attention zones have changed• Continuous partial attention to media streams• Immersion in deep dives• Info-snacking in free moments

New reality 5) CorollaryPeople graze for info all day long

New Reality 6) Knowledge containers and displays are changing in the age of the “metaverse”

New Reality 7) New divides are emerging based on new tech literacies

New Reality 8) The future is uncertainYour map is wrong!

New Reality 8) CorollariesThe architecture itselfInformation policiesSocial norms and attitudes

Therefore …• … confront the existential question: What’s our franchise?• … what’s our mobile play?• … what’s our social play (natural alliances)?• … prepare for disruptions … … from “social” actors who aren’t looking for money or who don’t like current business models or credentials … from new analysts in the world of “big data” … from tech companies that see themselves as publishers/creators/curators

Thank you!

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The emerging information landscape The 8 realities of the “new normal”

by Pew Research Center's Internet & American Life Project

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