Dissemination 2.0 - the role of social  media in research dissemination   Petter Bae Brandtzæg, Tromsø, 23.11.2011        ...
A website using Britney Spears to spice up semiconductor physics                                                          ...
"I used Britney Spears to demonstrate that physics can have a fun side to it                as well"    Carl Hepburn, a po...
”One of the stranger approaches to teaching science that weve seen ”            (The journal Scientific American)Source BB...
Dissimination?         "the act of diffusing knowledge"Its about democratization of knowledge, that should fully incorpora...
why   should we increase access?• It’s greater competition than ever in science• The society is dependent up on systematic...
only 1%           of the Norwegian population are not        interested in research (which is similar to                ot...
90%         thinks research is of great importance for the                             society      Citizens do want to pl...
And….new research shows that                               9
The problem is…"the ivory tower of science"   Credits: http://sciencegeekgirl.com/files/2008/07/professor.png?w=300       ...
Only 6% of the Norwegian researchersparticipate actively in popular dissemination                                         ...
Not communicated research has less             value                                     12
So how can scientistsdisseminate their science?                             13
Traditional dissemination is important, but not     very accessible, transparent or visibleJournal papers in traditional j...
a coor   dinated, branded media event?             http://www.youtube.com/watch?v=xLilqm6GxrA                             ...
16
17
“Any pop band is doing the same thing. Any athlete is doing the same thing. We  have to start thinking the same way in    ...
Yes…but, not everyone of us is          Hurum…                                 19
but, we can use social mediaHowever, the principles and possibilities ofdisseminating research have changed withthe introd...
Skeptical- Why should we use social media? Why should we use Internet? (15 years ago)                                     ...
isnt time consuming and distracting?                                        22
but isn’t causing a lot of challenges?              privacy            copyright                                     23
Reason #1:Social media is the most popular activity on        the Web (ComScore, 2011).                                   ...
facebook 850      million active users      Source: Facebook statistics        25
twitter: 300 million   usersSource: RJ Metrics                                                    26
Reason #2:             social media is going serious                                                 Trends               ...
Reason #3:the scientists is controlling the message                                            28
Reason #4:         sharing is easier than everFlickr                                       29
30
Reason #5:the open   access movement!                              31
Disseminating 2.0 = "yes, we can"One way media                                          Social media Difficult            ...
I am communicating         I am bloggingI am sharing my presentationsand my research papers                           33
34
one talk at a conference attracted 30                people                                   35
36
I also upload research   papers                                  37
Benefits using social media in research• Visibility: More people can see and get access to my work• Sharing: When you shar...
It’s not only about one way       communicationPhoto Flickr Creative commons djfoobarmatt   39
it’s about communication                           40
It’s about listening                       41
But are researchers using      social media?                            42
43
Over I million scientists                            44
45
46
By scientists for scientist - find the    right people with the right    expertise at the right time           (Cambridge)...
science 2.0Science 2.0 generally refers to new practices of scientists      that make their research or data transparent  ...
Mass CollaborationWisdom of Crowds                     49
Classify galaxies according to their shapes:More than 250,000 people have taken part in Galaxy  Zoo so far, producing a we...
Transparency            Accessibility Blogs   WikisSharing      Dissimination    Participation                            ...
In sum:social media can help scientist to gain more visibility and accessibility –              making research interactiv...
so…don’t only make use of Britney       …..use social media                                    53
Thanks – any questions?Contact: pbb@sintef.no or @PetterBB on Twitter        This presentation is shared on       http://w...
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Dissemination 2.0 - the role of social media in research dissemination

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Dissemination 2.0 - the role of social media in research dissemination.

My talk at The 6th Munin conference 2011 – Enhancing publications. Tromsø, Norway, 23.11.2011 http://www.ub.uit.no/baser/ocs/index.php/Munin/MC6

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Dissemination 2.0 - the role of social media in research dissemination

  1. 1. Dissemination 2.0 - the role of social media in research dissemination Petter Bae Brandtzæg, Tromsø, 23.11.2011 Twitter @PetterBB 1
  2. 2. A website using Britney Spears to spice up semiconductor physics 2
  3. 3. "I used Britney Spears to demonstrate that physics can have a fun side to it as well" Carl Hepburn, a postgraduate at the University of Essex 3
  4. 4. ”One of the stranger approaches to teaching science that weve seen ” (The journal Scientific American)Source BBC 2001: http://news.bbc.co.uk/2/hi/technology/1306364.stm 4
  5. 5. Dissimination? "the act of diffusing knowledge"Its about democratization of knowledge, that should fully incorporate principles of accessibility 5
  6. 6. why should we increase access?• It’s greater competition than ever in science• The society is dependent up on systematic knowledge from research• Citizens pays for most of it…..thus the science needs to be disseminated back to citizens 6
  7. 7. only 1% of the Norwegian population are not interested in research (which is similar to other western countries)Source http://www.forskningsradet.no/bibliotek/publikasjoner/strat_allmenforskformidl_norsk/almenf-3.html#E11E3 7
  8. 8. 90% thinks research is of great importance for the society Citizens do want to play a role in science – they want to know what’s going onSource: http://www.forskningsradet.no/bibliotek/publikasjoner/strat_allmenforskformidl_norsk/almenf-3.html#E11E3 8
  9. 9. And….new research shows that 9
  10. 10. The problem is…"the ivory tower of science" Credits: http://sciencegeekgirl.com/files/2008/07/professor.png?w=300 10
  11. 11. Only 6% of the Norwegian researchersparticipate actively in popular dissemination 11
  12. 12. Not communicated research has less value 12
  13. 13. So how can scientistsdisseminate their science? 13
  14. 14. Traditional dissemination is important, but not very accessible, transparent or visibleJournal papers in traditional journals (low accessibility) Conference participation (low accessibility) 14
  15. 15. a coor dinated, branded media event? http://www.youtube.com/watch?v=xLilqm6GxrA 15
  16. 16. 16
  17. 17. 17
  18. 18. “Any pop band is doing the same thing. Any athlete is doing the same thing. We have to start thinking the same way in science.” Jørn H. Hurum to New York Times, May 18. 2009 18
  19. 19. Yes…but, not everyone of us is Hurum… 19
  20. 20. but, we can use social mediaHowever, the principles and possibilities ofdisseminating research have changed withthe introduction of social media – dissemination 2.0. 20
  21. 21. Skeptical- Why should we use social media? Why should we use Internet? (15 years ago) 21
  22. 22. isnt time consuming and distracting? 22
  23. 23. but isn’t causing a lot of challenges? privacy copyright 23
  24. 24. Reason #1:Social media is the most popular activity on the Web (ComScore, 2011). 24
  25. 25. facebook 850 million active users Source: Facebook statistics 25
  26. 26. twitter: 300 million usersSource: RJ Metrics 26
  27. 27. Reason #2: social media is going serious Trends Examples People Teenagers All ages Policies/ Anonymous Real identity norms Education, Purpose Entertainment business, politics, researchTechnology Text based 3D, mobile, communities rich media. 27 Facebook: The fastest growing demographic is those 40 years old and older
  28. 28. Reason #3:the scientists is controlling the message 28
  29. 29. Reason #4: sharing is easier than everFlickr 29
  30. 30. 30
  31. 31. Reason #5:the open access movement! 31
  32. 32. Disseminating 2.0 = "yes, we can"One way media Social media Difficult Yes, we canDifficult Yes, we canPhoto: videocrab on Flickr 32
  33. 33. I am communicating I am bloggingI am sharing my presentationsand my research papers 33
  34. 34. 34
  35. 35. one talk at a conference attracted 30 people 35
  36. 36. 36
  37. 37. I also upload research papers 37
  38. 38. Benefits using social media in research• Visibility: More people can see and get access to my work• Sharing: When you share your research other people will share with you as well• New contacts: You get in touch with a lot of researchers and other persons and institutions interested in your field• Discussion: You can discuss and get new insights in your field• Feedback: It’s motivating – ”wow, nearly 400 people have seen my paper, and over 3000 have seen my presentation. In addition several people have favourited and downloaded it” 38
  39. 39. It’s not only about one way communicationPhoto Flickr Creative commons djfoobarmatt 39
  40. 40. it’s about communication 40
  41. 41. It’s about listening 41
  42. 42. But are researchers using social media? 42
  43. 43. 43
  44. 44. Over I million scientists 44
  45. 45. 45
  46. 46. 46
  47. 47. By scientists for scientist - find the right people with the right expertise at the right time (Cambridge) 47
  48. 48. science 2.0Science 2.0 generally refers to new practices of scientists that make their research or data transparent for others to see, comment or analyze 48
  49. 49. Mass CollaborationWisdom of Crowds 49
  50. 50. Classify galaxies according to their shapes:More than 250,000 people have taken part in Galaxy Zoo so far, producing a wealth of valuable data 50
  51. 51. Transparency Accessibility Blogs WikisSharing Dissimination Participation Listening 2.0 Mashups Co-creation Communicating 51
  52. 52. In sum:social media can help scientist to gain more visibility and accessibility – making research interactive - to get impact 52
  53. 53. so…don’t only make use of Britney …..use social media 53
  54. 54. Thanks – any questions?Contact: pbb@sintef.no or @PetterBB on Twitter This presentation is shared on http://www.slideshare.net/PetterB …….of course 54

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