Petra Mayer Pm Oct2011

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Petra Mayer, Web Strategy, Project Management and Online Servicing - available for contract work and employment.

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Petra Mayer Pm Oct2011

  1. 1. PETRA MAYER (MBA) Web Consulting, Project Management, Online Services (employment or contract)Monday, October 10, 2011
  2. 2. Content  Introduction  Employment history  Education  Online strategy experience  E-commerce experience  Specific project experience 2Monday, October 10, 2011
  3. 3. Petra Mayer ! Driver of web strategy ! Senior project lead with strategic vision ! 22 years sales and marketing experience in hospitality, tourism and transportation sectors ! Leader of diverse, multi-cultural virtual teams ! Selection and management of external service providers ! Customer centric approach ! Securing stakeholder consensus across organizational levels ! Bi-lingual (German, English) with knowledge in Spanish and FrenchMonday, October 10, 2011
  4. 4. Employment History  Manager eCommerce, oneworld Management Company (2001 – Sept 2011)  Marketing Manager, British Airways, Frankfurt, Germany (1997-2001)  Australian Pacific Tours, Manager Germany, Austria, Switzerland (1992-1997)  Lufthansa German Airlines, Sydney, Australia (1990-1991)  Turnberry Isle Yacht and Country Club, Miami, Florida (1986-1988)Monday, October 10, 2011
  5. 5. Education  Certificate of eCommerce, BCIT, 2011  Executive MBA, Lancaster University, 2001  Degree in Business Administration, Technical College Munich, 1992  PMP in progress (2012)Monday, October 10, 2011
  6. 6. Online strategy experience Established the online strategy for oneworld: Tool Development • Defined target • Mobile strategy audience • Online tools • Identified and • Round-the-world booking tool prioritized relevant • Enable flight booking strategy projects • Established and implemented a 3- year plan Conversion from informational website to selling websiteMonday, October 10, 2011
  7. 7. E-commerce experience  Created revenue streams by leading the transition from an informational website to a selling website  Drove innovation by leading the development of the industry’s first round-the-world booking engine  Enhanced the customer experience by launching on-line tools  Increased accessibility by launching mobile site and apps  Relaunched website and intranetMonday, October 10, 2011
  8. 8. Background on oneworld  oneworld is the alliance of 12 of the biggest airline name brands in the industry  The oneworld Management Company manages the multilateral activities for these airlines  Reported to VP CommercialMonday, October 10, 2011
  9. 9. Specific project experience  Round-the-world booking tool (IBE) project  oneworld.com redevelopment  Interactive network map  Mobile site and apps  Game based online training project 9Monday, October 10, 2011
  10. 10. Round-the-world booking tool  Developed the industry first booking engine (IBE) for round-the-world itineraries  Acted as business owner  Collaboration with two external suppliers (Amadeus, Innovata)  Coordination with 9 ticketing airlines  Project cycle: 18 months (launch: Dec 2008)  Exceeded year 1 revenue expectationsMonday, October 10, 2011
  11. 11. IBE project cycle Requirements Analysis Scope Maintenance Development Implementation DevelopmentMonday, October 10, 2011
  12. 12. IBE user interface Tool allows for validated round-the-world itineraries and non-validated multi-city itineraries. Available in two versions and three languages. Round-the-world planner validates against all rules at every step of the planning process. 12Monday, October 10, 2011
  13. 13. IBE back-end integration Once the itinerary is completed, passenger and trip information are sent via trip-flow to Amadeus, where the PNR is generated. The PNR is then queued to the ticketing airline, following a process managed through control files.Monday, October 10, 2011
  14. 14. oneworld.com redevelopment Restructured the website after defining the main target audience groups. Following the roll-out of all on-line tools, the website underwent a total redesign and restructure for launch in 2011.Monday, October 10, 2011
  15. 15. Reference guides 15Monday, October 10, 2011
  16. 16. Interactive network map Display route network from any location across the whole alliance or show flight options between any two cities with integrated timetableMonday, October 10, 2011
  17. 17. Mobile site m.oneworld.com Re-utilize main website content for efficiency and cost-effectiveness.Monday, October 10, 2011
  18. 18. Game based online training  Target audiences: airline staff and travel trade  Objectives:  Provide information about the alliance, customer benefits and products  Present the information in a fun and engaging way  Provide a group presentation functionality for local sales  Provide tracking of users and their scores  Allow users to print their certificates of progressMonday, October 10, 2011
  19. 19. Development process RFP Contract Concept Refinement Project Development Testing planning Roll out Maintenance ReplacementMonday, October 10, 2011
  20. 20. Challenges and resolution  Obstacles and issues:  Supplier management  Cultural differences with supplier based in India  Lack of airline know-how  Resolution  Open and honest communication  Involve local contact to bridge the cultural gap  Tighten project management  Result  Excellent cooperation throughout 3 years of system maintenance and re-launchesMonday, October 10, 2011
  21. 21. Online training interface Basic concept/story board: destination brochures based on carrier home cities: Each contains one lesson and mini quizMonday, October 10, 2011
  22. 22. online training games Each lesson has a different interactive theme with hints provided on mouse-overMonday, October 10, 2011
  23. 23. Content re-iteration in a quiz Re-iterate the learning messages through summary pages and mini-quiz at the end of each gameMonday, October 10, 2011
  24. 24. Summary My expertise lies in functional project leadership from project definition to delivery. I am self motivated and work collaboratively in a team. I have strong experience in leading globally distributed virtual teams. While my industry background is in hospitality, travel and transportation, I am open to new experiences in other industries. 24Monday, October 10, 2011
  25. 25. Contact Petra Mayer pm.petramayer@gmail.com Tel: 604-681-4779 Mob: 604-723-9222 http://ca.linkedin.com/in/petramayer Skype: petra.mayer5 25Monday, October 10, 2011

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