The New Business Road Test

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Presentation at the MoBB gathering on August 13, 2009

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The New Business Road Test

  1. 1. The new business road test Sourced from J.W.Mullins book Source: http://www.stanford.edu/group/techventures/resources/Ch1-Title%20Page.pdf
  2. 2. The new business road test <ul><li>Macro-level market domain: </li></ul><ul><ul><li>Market attractiveness, market size, trends </li></ul></ul><ul><li>Micro-level Market domain: </li></ul><ul><ul><li>Target segment benefits and attractiveness </li></ul></ul><ul><li>Macro-level domain </li></ul><ul><ul><li>Industry attractiveness (e.g. Porter five force analyses) </li></ul></ul><ul><li>Micro-level industry domain </li></ul><ul><ul><li>Sustainable advantage </li></ul></ul>Source: http://www.stanford.edu/group/techventures/resources/Ch1-Title%20Page.pdf Note! Market and Industry is not the same! Market consist of buyers Industry consist of sellers
  3. 3. The new business road test <ul><li>Team domain </li></ul><ul><ul><li>Mission, aspirations, propensity for risk </li></ul></ul><ul><li>Team domain </li></ul><ul><ul><li>Ability to execute on critical success factors </li></ul></ul><ul><li>Team domain </li></ul><ul><ul><li>Connectedness up, down, across value chain </li></ul></ul>Source: http://www.stanford.edu/group/techventures/resources/Ch1-Title%20Page.pdf

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