The New Business Road Test

The new business road test Sourced from J.W.Mullins book Source: http://www.stanford.edu/group/techventures/resources/Ch1-Title%20Page.pdf

The new business road test
Macro-level market domain:
Market attractiveness, market size, trends
Micro-level Market domain:
Target segment benefits and attractiveness
Macro-level domain
Industry attractiveness (e.g. Porter five force analyses)
Micro-level industry domain
Sustainable advantage
Source: http://www.stanford.edu/group/techventures/resources/Ch1-Title%20Page.pdf Note! Market and Industry is not the same! Market consist of buyers Industry consist of sellers

The new business road test
Team domain
Mission, aspirations, propensity for risk
Team domain
Ability to execute on critical success factors
Team domain
Connectedness up, down, across value chain
Source: http://www.stanford.edu/group/techventures/resources/Ch1-Title%20Page.pdf

The New Business Road Test

by Petra Soderling on Aug 13, 2009

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The New Business Road Test — Presentation Transcript