Technopolis Services 092009

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Míka Ruostesuo presenting Technopolis Services for startups in Mobile Brain Bank event in Oulu, September 17, 2009

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Technopolis Services 092009

  1. 1. 1 Technopolis services - Things to consider when turning into entrepreneurs 17.9.2009 Mika Ruostesuo
  2. 2. 2 The Technopolis Community • 1.175 customers employing roughly 16.000 people • 15 science and technology parks operating as a chain • 481.000 m2 of space in use and under construction • High-quality business environments from 10 m2 to 40.000 m2 • Excessive business community network around the globe
  3. 3. 3 Versatile Services Portfolio rent Capital Business Services Data Services Premises Voice Services Maintenance Conference and Video Services Maintenance fee • Heating and water Restaurant and Catering • Cleaning of shared spaces Services • Waste management Office Environment Services • Maintenance of outdoor areas • Security Office and Assistant Services city fee Electri- Mail Services Electricity Services Development Fundraising Services fee Service Information and Reception Services Matchmaking Services Innovation Services fee Cleaning Cleaning Services Technopolis Online
  4. 4. 4 Establishing company • www.prh.fi gives all instructions and forms for registering the company • Accounting firm, bank, insurances, … • Osakeyhtiö Oy – Limited-liability company Ltd. • Founding team and its versatile know-how is essential for growth company • Shareholder agreement (osakassopimus) which covers later investments to company and exits from company operations • Prepare a business and financial plan. • Get positive preliminary judging from financiers (Tekes, Finnvera, TE-center…) – Technopolis helps with these.
  5. 5. 5 Growth company business planning Profitable business is based on strategic choices Operational model how to C. Position in markets and earning model do business Customer/product combinations are Secret of profitability is the core strategic A. Customer segments B. Product segments effective use of resources: choice •Marketing •R& D •Sales D. Organizing operations and cost effectiveness •Delivery •Management
  6. 6. 6 Pitfalls of technology based business • Overestimating market potential • Technology hype • Lack of sales skills • Inexperienced management • Wrong pricing • Lack of competitor information • Customer purchasing behaviour unpredictable • Do-it-yourself attitude
  7. 7. 7 Financial planning Different financing needs: • Consultancy business: grows based on assignments – no big needs for working capital (no salaries in the beginning) • Subcontracting business: grows based on cash-flow – moderate needs for working capital (employee salaries) • Subcontrating –> Product company: 200.000 – 500.000 € cash flow + working capital and equity needed for R&D and market entry. • Product company to global markets: equity needed for R&D & sales – Seed financing 200.000 - 500.000 € / founders, Tekes, TE-center, Finnvera, bank, Veraventure, business angels – 1. VC round 500.000 - 1.000.000 € – 2. VC round 1.000.000 - 3.000.000 € – 3. VC round 2.000.000 - 5.000.000 €
  8. 8. 8 Financing application (Tekes, TE-center, Finnvera) • Application form • Previous financial statements • Project plan • Company business plan and powerpoint presentation: – Targeted business and business operational model – Growth targets – Targets for international business (vs. local) – Profitability of business – Financing needs – Financing plans
  9. 9. 9 Preparation of financing application Application itself Project plan Idea Products Business Application Summary plan with forms Customers 2 pages finacials 15- Business 25 pages model Presentation 15 ppt-pages Strategic Financial Market action points calculations Elevator studies to be done speech 30 s Financial 10-12 pcs planning Great possibility – competetive edge
  10. 10. 10 Yritysten yleisimmät alkuvaiheen rahoittajat * Avustus Innovaatiopalveluiden hankintaan ** Nuoret Innovatiiviset Yritykset Yksityiset pääomasijoittajat Pääomasijoitukset (kotimaiset ja ulkomaiset pääomasijoitusyhtiöt) Julkiset pääomasijoittajat Pääomasijoitukset (usein syndikoiva sijoitus) Businessenkelit Osaamis- ja pääomasijoitukset Tekes T&K-projektirahoitus, AIH*, NIY** Finnvera Yrittäjälaina, pienlaina, pientakaus, investointi- ja käyttöpääomalaina TE-keskus Yrityksen kehittämisavustus, VARA-valmisteluraha Pankki Luototus Yrittäjä(t) Pääoma Keksintösäätiö Esihautomorahoitus Tekes / TULI Esiselvitykset Yrityksen perustaminen: Alkuvaihe: Kasvuvaihe: Oma pääoma, käyttöpääoma, Tuotekehitys, yrityskehitys, Tuotekehitys, kansainvälistyminen, ostopalvelut, IPR-selvitykset, palkat, käyttöpääoma, oman pääoman vahvistaminen tuotekehitys ostopalvelut
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