Market Insights and Research
    Methods matching Consumer
    Preferences
    Petra Söderling
    16th & 17th September 2...
Agenda:

    - Design by
    community
    - Symbian ideas
    - Traffic Works
    - Nairobi music
    project
    - Nokia...
Design by
Community




3   © 2010 Nokia
Design by Community

               •Nokia Conversations, the official Nokia blog
               •Design by Community run ...
Design by Community
•”What makes a great concept device? Nokia Conversations team
 vox pops”




                   http:/...
Design by Community
•”What makes a great concept device? Iain Pottle, Senior Design
 Manager, Nokia




                  ...
Design by Community




7   © 2010 Nokia
Design by Community
    The schedule:
    March 15 Display and UI          The Datasheet
    March 22 – Size and shape
   ...
Design by Community
Symbian
Ideas




 10   © 2010 Nokia
Ideas.Symbian.org
    Open website for collecting and voting for new ideas in Symbian
     devices, applications, or the ...
Ideas.Symbian.org




Copyright © 2010 Symbian Foundation.   12
Ideas.Symbian.org




Copyright © 2010 Symbian Foundation.   13
Ideas.Symbian.org




Copyright © 2010 Symbian Foundation.   14
Ideas.Symbian.org
Ideas.Symbian.org




Copyright © 2010 Symbian Foundation.   16
Ideas.Symbian.org




Copyright © 2010 Symbian Foundation.   17
Ideas.Symbian.org




                    18
Ideas.Symbian.org




                    19
Ideas.Symbian.org




                    20
Ideas.Symbian.org




                    21
Ideas.Symbian.org




                    22
Ideas.Symbian.org




                    23
Ideas.Symbian.org




                    24
Ideas.Symbian.org




                    25
Nokia
Traffic
Works



26   © 2010 Nokia
Nokia Research Center Traffic Works – Community
Enhanced Traffic




                    http://www.youtube.com/watch?v=km...
Nairobi
                     music
28   © 2010 Nokia
                    project
Nokia Research Center - Nairobi music project




                    http://www.youtube.com/watch?v=2HaDM2-_r3I&feature=p...
Pilots




30   © 2010 Nokia
Nokia Pilots
program

• Open to anyone
• Participate in product and
  service testing
• Suggest ideas
• Give feedback




...
32   © 2010 Nokia
33   © 2010 Nokia
34   © 2010 Nokia
35   © 2010 Nokia
36   © 2010 Nokia
37   © 2010 Nokia
38   © 2010 Nokia
39   © 2010 Nokia
Pilot case -                 Use scenario – at a concert,
Awarenet       creating a community and finding content
Create a question to your
ad-hoc community
Your device connects
automatically to other devices
Message spreads automatically to nearby devices
They in turn spread it further
It spreads automatically to a network of devices
Soon you find out that someone has the song you want
You accept and receive it
Summary

• Engaging customers, consumers, students, and
  partners in product development has become
  everyday activity
•...
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Innovation excellence söderling_sept2010

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Petra Söderling, Nokia
Presentation at Innovation Excellence conference in Amsterdam, September 16-17

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Innovation excellence söderling_sept2010

  1. 1. Market Insights and Research Methods matching Consumer Preferences Petra Söderling 16th & 17th September 2010, Amsterdam 1 © 2010 Nokia
  2. 2. Agenda: - Design by community - Symbian ideas - Traffic Works - Nairobi music project - Nokia Pilots - Awarenet 2
  3. 3. Design by Community 3 © 2010 Nokia
  4. 4. Design by Community •Nokia Conversations, the official Nokia blog •Design by Community run from March to August 2010 • Capture collective thoughts of readers • Define the ultimate concept mobile device • Product specs defined by voting • Nokia’s design team create concept sketches, vote for winner • The winner will be turned into a design concept render 4 © 2010 Nokia
  5. 5. Design by Community •”What makes a great concept device? Nokia Conversations team vox pops” http://www.youtube.com/watch?v=Q9O9x6Z-sww&feature=player_embedded 5 © 2010 Nokia
  6. 6. Design by Community •”What makes a great concept device? Iain Pottle, Senior Design Manager, Nokia http://www.youtube.com/watch?v=bOwXe2LatOU&feature=player_embedded#! 6 © 2010 Nokia
  7. 7. Design by Community 7 © 2010 Nokia
  8. 8. Design by Community The schedule: March 15 Display and UI The Datasheet March 22 – Size and shape March 29 – Materials Check back every week to watch the device take shape, April 5 – Operating system with the latest specs added as you vote for them. April 12 – Connectivity Display and user interface April 19 – Camera Display: 4-inch capacitive 16:9 April 26 – Enhancements Connectivity Power button, camera, zoom and volume button controls July - Design concept sketches Support for 802.11 n/b/g wireless Size and shape July – Design render standards. Shape: Monoblock USB 3 connectivity. Dimensions: 60 x 110 x 6-10mm HDMI connectivity. Extras: Auto lens cover Cable charger. Materials Dolby Surround Sound. Material: Aluminium Camera Finish: Soft touch 8-megapixel Colour: Single colour 4X optical zoom Durability: Super strength Dual LED and Xenon flash Operating system HD video capture Open source operating system with unlimited multitasking. Instant image capture The DbC OS 1 sports temperature and location sensors so Enhancements your device constantly monitors your whereabouts and Kinetic power booster the local conditions. Multiple OS support Device-based storage is supported. Surround Sound Speakers The majority of OS functionality responds to touch Upgradable Flash memory control. Upgradable image sensor 8 © 2010 Nokia
  9. 9. Design by Community
  10. 10. Symbian Ideas 10 © 2010 Nokia
  11. 11. Ideas.Symbian.org  Open website for collecting and voting for new ideas in Symbian devices, applications, or the open source community itself Copyright © 2010 Symbian Foundation. 11
  12. 12. Ideas.Symbian.org Copyright © 2010 Symbian Foundation. 12
  13. 13. Ideas.Symbian.org Copyright © 2010 Symbian Foundation. 13
  14. 14. Ideas.Symbian.org Copyright © 2010 Symbian Foundation. 14
  15. 15. Ideas.Symbian.org
  16. 16. Ideas.Symbian.org Copyright © 2010 Symbian Foundation. 16
  17. 17. Ideas.Symbian.org Copyright © 2010 Symbian Foundation. 17
  18. 18. Ideas.Symbian.org 18
  19. 19. Ideas.Symbian.org 19
  20. 20. Ideas.Symbian.org 20
  21. 21. Ideas.Symbian.org 21
  22. 22. Ideas.Symbian.org 22
  23. 23. Ideas.Symbian.org 23
  24. 24. Ideas.Symbian.org 24
  25. 25. Ideas.Symbian.org 25
  26. 26. Nokia Traffic Works 26 © 2010 Nokia
  27. 27. Nokia Research Center Traffic Works – Community Enhanced Traffic http://www.youtube.com/watch?v=kmGcV8-8KDI&feature=player_embedded#! 27 © 2010 Nokia
  28. 28. Nairobi music 28 © 2010 Nokia project
  29. 29. Nokia Research Center - Nairobi music project http://www.youtube.com/watch?v=2HaDM2-_r3I&feature=player_embedded 29 © 2010 Nokia
  30. 30. Pilots 30 © 2010 Nokia
  31. 31. Nokia Pilots program • Open to anyone • Participate in product and service testing • Suggest ideas • Give feedback 31 © 2010 Nokia
  32. 32. 32 © 2010 Nokia
  33. 33. 33 © 2010 Nokia
  34. 34. 34 © 2010 Nokia
  35. 35. 35 © 2010 Nokia
  36. 36. 36 © 2010 Nokia
  37. 37. 37 © 2010 Nokia
  38. 38. 38 © 2010 Nokia
  39. 39. 39 © 2010 Nokia
  40. 40. Pilot case - Use scenario – at a concert, Awarenet creating a community and finding content
  41. 41. Create a question to your ad-hoc community
  42. 42. Your device connects automatically to other devices
  43. 43. Message spreads automatically to nearby devices
  44. 44. They in turn spread it further
  45. 45. It spreads automatically to a network of devices
  46. 46. Soon you find out that someone has the song you want
  47. 47. You accept and receive it
  48. 48. Summary • Engaging customers, consumers, students, and partners in product development has become everyday activity • Engagement happens on all levels from operating system to applications and services • Engagement happens from first idea collection to final true testing
  1. ¿Le ha llamado la atención una diapositiva en particular?

    Recortar diapositivas es una manera útil de recopilar información importante para consultarla más tarde.

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