30 MINUTES MADNESS LinkedIn Presentation Enterprise Ireland

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LinkedIn Presentation in just 30 minutes! Jampacked with quick, practical tips for LinkedIn Profile and LinkedIn Strategy. Clickable links to more LinkedIn Training included.

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  • 19:00
  • 19:02

    So who am I to tell you about LinkedIn in the first place? I can sum it up in one word: 2003

    2003 is the year I started my own training and consulting service. - LinkedIn – Wordpress – Skype - Michelle
    The first half of my career I’ve spend helping people. - social worker – phone counsellor – domestic violence case worker – public health educator
    I’ve taken the skills I gained then into the second half of my career. - My goal is to let you gain an understanding, to strengthen your skills, develop new ones
    I am an expat. Now more so than when I lived in Australia. - “Dealing with the Dutch” to prepare myself for moving back after ten years. - I blended in, started to understand Australia and Australians - I had a lot more trouble adjusting here. Still do. But that is a different story.
  • 19:03

    Nuf said, if you’d like to know more about me, including embarrasing pictures from the past that don’t seem to go away 

  • 19:04
  • 19:05
  • 19:05 – 19:06

    Any guesses?
    More/less

    CLICK
  • 19:07 – 19:08

    What do people see in those first 10-20 seconds?
    What if they aren’t even on LinkedIn yet?
  • 19:08 – 19:10

    LinkedIn often 1st result
    If not, very likely top 3

    Shows name and professional headline (your value proposition)
  • 19:10 – 19:15

    LinkedIn Search Results

    Photo  what do you notice in these 4 photo’s?  FEEDBACK photo neighbour
    Name  name only! Title allowed, not phone number, 3000 connections and so on
    Headline  you have got 120 characters, use them.
    What do you notice in these four headlines?  Melonie a claim to fame. Mention of her book. Additional information  Hank names 7 things that he can do  Victoria speaks to you directly, telling you what she can do for you, then she adds information  Andy abstract sentence then keywords
  • 19:16
  • 19:16 – 19:17

    FEEDBACK headline other neighbour
  • 19:17
  • 19:17 – 19:21

    Your LinkedIn profile answers the question:
    “And what do you do?”

    Lets practice, I’ll say may name and you ask what I do

    Roleplay:
    Walk up to a person, shake hands and say name
    They ask what do you do
    Answer them in 3rd person until people start laughing
  • 19:21 – 19:23
  • 19:24
  • 19:24
  • 19:25 - 19:26

    I am a LinkedIn Trainer, so that is what I state on my profile
  • 19:27

    Reid Hoffman

    “Ask the average person,” Hoffman says with frustration.
    “They think it’s a place they keep their CV online and maybe have some connections with people they know professionally.


    http://www.wired.com/business/2012/03/ff_hoffman/all/1

  • 19:28

    Reid Hoffman
    They don’t think of it as a place:
    to get business intelligence,
    to research problems,
    to establish an online presence where other people in the network can find them.


    http://www.wired.com/business/2012/03/ff_hoffman/all/1

  • 19:29
  • 19:30
  • 19:30
  • 19:01 – 19:02

    This is what I cover in a 4 week individual coaching programme
    Tonight we don’t have that much time

    Lets use the last 15 minutes to see how many question
  • 19:17
  • 0 – 2 min
  • 20:30
  • 30 MINUTES MADNESS LinkedIn Presentation Enterprise Ireland

    1. 1. May 2014 | Petra Fisher
    2. 2. petrafisher.com | info@petrafisher.com | @petrafisher
    3. 3. petrafisher.com | info@petrafisher.com | @petrafisher Petra Fisher CLICK
    4. 4. petrafisher.com | info@petrafisher.com | @petrafisher 6 CAUSES That I belief in and support with 1%
    5. 5. petrafisher.com | info@petrafisher.com | @petrafisher
    6. 6. petrafisher.com | info@petrafisher.com | @petrafisher LET ME ASK YOU... Do you know how long people spend on your profile before they make the choice to read on or move on?
    7. 7. petrafisher.com | info@petrafisher.com | @petrafisher
    8. 8. petrafisher.com | info@petrafisher.com | @petrafisher STAND OUT FROM THE CROWD
    9. 9. petrafisher.com | info@petrafisher.com | @petrafisher LET YOUR READER KNOW: What you do Who you do it for What problem you solve The value you add Use a full sentence, keywords or a combination. PROFESSIONAL HEADLINE 120 characters including space
    10. 10. petrafisher.com | info@petrafisher.com | @petrafisher LET ME ASK YOU... Are you aware of the biggest mistake people make on LinkedIn?
    11. 11. petrafisher.com | info@petrafisher.com | @petrafisher When someone asks: “What do you do?” Do you answer them in 3rd person?
    12. 12. petrafisher.com | info@petrafisher.com | @petrafisher PLEASE DON’T TALK ABOUT YOURSELF: In the third person In general terms Without personallity Without showing what makes you different Without showing the difference you make LINKEDIN SUMMARY 2000 characters including space
    13. 13. petrafisher.com | info@petrafisher.com | @petrafisher LET ME ASK YOU... Did you know managers, owners and entrepreneurs have no place on LinkedIn (and what to do if you happen to be one)?
    14. 14. petrafisher.com | info@petrafisher.com | @petrafisher
    15. 15. petrafisher.com | info@petrafisher.com | @petrafisher TRAINER OWNER | MANAGER | TRAINER Of what? Be specific! Add detail.
    16. 16. "They think it’s a place they keep their CV online and maybe have some connections with people they know professionally.”
    17. 17. petrafisher.com | info@petrafisher.com | @petrafisher THEY DON’T THINK OF IT AS A PLACE: To get business intelligence To research problems To establish an online presence where other people in the network can find them
    18. 18. LINKEDIN IS A NETWORK NETWORKING IS A VERB
    19. 19. COMMERCIAL BREAK THURSDAY 5 JUNE | 9:30 – 16:00
    20. 20. petrafisher.com | info@petrafisher.com | @petrafisher
    21. 21. REACH YOUR GOAL IN 7 STEPS USING LINKEDIN 1. Goal and audience  Why LinkedIn?  What do you want to achieve?  Who do you want to reach?  Why do you want to reach them?  When have you reached your goal? 2. Discover who you are (professional)  Identify the professional YOU  What is REALLY important?  Paint the right picture  Live up to it 3. Optimise your LinkedIn Profile  ONE profile  Holy trinity of your profile  Your key to succes  Not relevant doesn’t exisit 4. Build the perfect network  Quantity vs. quality  Do your homework  Irrisistible invitations  Beyond the obvious  ‘Surround sound’ networking 5. Validate  Don’t tell me, show me  Strong recommendations  Real endorsements 6. Write your personal LinkedIn Strategy  Magic template 7. Become an influential networker  Authentic engagement  Caring is sharing  Visible and valuable  Know – Like – Trust  Needs – Likes - Wants
    22. 22. petrafisher.com | info@petrafisher.com | @petrafisher NOW YOU CAN ASK ME... The previous slide shows what I cover in a four week one-on- one coaching program. Now let’s see how many questions I can answer in 15 minutes!
    23. 23. petrafisher.com | info@petrafisher.com | @petrafisher MORE LINKEDIN TIPS?
    24. 24. petrafisher.com | info@petrafisher.com | @petrafisher petrafisher.com twitter.com/petrafisher linkedin.com/in/petrafisher facebook.com/petrafishertraining google.com/+petrafisher pinterest.com/petrafisher info@petrafisher.com

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