Road to
@tejrekhi
1
content
Director of Product Innovation
Audience
2
Audiencethere is 

no one size fits all
3
4
generation
born digital
Source: Metro
5
santa
letter to
Source: mashable
6
multiscreenpart of daily routine
6
multiscreencontext
7
In a world of connected screen advertisers cannot
afford to execute digital marketing in channel silos
we need to be rel...
8
PPC
WTFSWF
MAC
CRM
AVI
NFC
DCO
FLV
PSD
iOS
PHP
DFP
XCR
XML
CPA ISP
ROI
VOD
API
MOV
SSP
GRP
OCR
SQL
CDN
USP
RTB
ACR
404
I...
9
Open system
Partner
Scale
Innovation
Reach
10
Advertisers can be more
intimate…
11
Multi-Screen
campaigns
20%2013
Source: Mediapos
11
mobile
to the
middle
Source: Mediapos
12
first thing
13
last thing
150x
checkphonesonaverage
perday
14
Source: Linkedin
spending an average
2:21:00a day on them
15
Source: WSJ
Selfieoccasional selfies are acceptable
but posting a new picture of
yourself every day isn’t necessary
16oxford dictionar...
17
most
trusted
device
First
Mobile
18
19
”mobile”can be 

misleading
20
Catertoa

changing

landscape,
20
ofdifferent

screensizes.
21
ResponsiveAds
No more creative walls between screens
Different strategy for Tablet & Smartphone devices
22
23
PC/Desktop Tablet
Tablet will overtake PC’s
outsell by 2015
Source: IDC
23
Tablet will overtake PC’s
outsell by 2015
Who’s paying for the data?
Which creative technology do we use?
24
25
Battle between
Flash&
HTML5?
25
There is no battle
26
2015
26
utilize both technologies
27
Mobile Video
Source: Sizmek
Global mobile video traffic
28
Mobile Video Traffic
7million terabytes
Source: Ericsson
29
Videoistakingover
30
words
1M
31
31
32
73%marketershaveseenonlinevideo
spendincreaseinthelast12months
33
personal
34
watchingonthe
GO
Screen viewing time
35
2012
2013
We are watching more alone
Source: Ericsson
30
TV ads online
36
we are just hoping for the best...
secs
?
37
should be more than just awareness
Video
Let’s apply intelligence, lets make Video more
relevant and engaging
38
As audiences chase content, advertisers need to be...
39
Targetingtelling the right story across multiple channels
39
Targetingtelling the right story across multiple channels
Re-
sequential
behavioural
40
impressions
wasting
Impression counts…
41
Interaction
Video
42
ensuring bandwidth optimised video is
served to every user on every screen
43
Bite-Sized Ads
are going to becoming the norm
44
Social is very much embedded
into the fabric of our daily lives
45
overtaken porn
social
as the number 1
activity on the web.
Growth in social networking
46
PC Smartphone Tablet
Source: IAB
Social networking is the glue that binds
the experience of multiple device usage.
47
48
78%
49
if consumers are spending most of their time in social…
brands and advertisers need to be there
50
buttheproblemisthis…..
50
50
deeperandmoreengagingexperience
that consumers can share beyond their social ecosystem…
TV normally
takes 

a month
51
Online as we
know it
a week
51
Social
within hours
51
Social
within hours
51
Offering a client on any screen possible and on any social
website, an ad that is equipped with int...
52
every campaign
Social is now part of
53
display
mobile
social
video
rich media
54
Reaching the audience
55data
Intelligent
GuessWho
56
57
letsmeetourconsumers
&
notbots
Fraudulent Web Traffic
Web Mobile
58
US market figures Q3 2013
Source: Adots
$6B
59
Nevercompromisingthebrand
Ads are in the most safe, appropriate and relevant environment
60
60
semantic analysis technology
immediate information in real-time about each
page before a bid decision is made
61
impressions
wasting
€
62
Intelligent
products
Verification
Viewability
Dynamic
Creative
Semanticpage
level
63
Verificationads were delivered in accordance with expectations.
Brand
safetyAcross
Device
Page
quality
64
viewability
54%Digital Ads are not seen
Source: IAB
Default: >1 sec, 50% of ad
64
viewability
Source: IAB
Default: >1 sec, 50% of ad
Assess viewability rates based on
desired threshold.
64
viewability
Source: IAB
Assess viewability rates based on
desired threshold.
Custom thresholds
65
Advertiserprotectioniskey
66
bestofbreed
Datasetsin a single platform
67
datathat is neutral
67
essenceofattribution
69
Dynamic
Creative
swap creatives in and out
70
JUST ONE TAG
See and be seen
71
relevancerequires intelligence
ROI
72
One platform that successfully
engages marketers across…
All Screens
72
72
All Media
73
Thank you
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The Road to Relevance - Sizmek au Petit Club

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The Road to Relevance - Sizmek au Petit Club

  1. 1. Road to @tejrekhi 1 content Director of Product Innovation
  2. 2. Audience 2 Audiencethere is 
 no one size fits all
  3. 3. 3
  4. 4. 4 generation born digital Source: Metro
  5. 5. 5 santa letter to Source: mashable
  6. 6. 6 multiscreenpart of daily routine
  7. 7. 6 multiscreencontext
  8. 8. 7 In a world of connected screen advertisers cannot afford to execute digital marketing in channel silos we need to be relevant and engaging on all devices ““
  9. 9. 8 PPC WTFSWF MAC CRM AVI NFC DCO FLV PSD iOS PHP DFP XCR XML CPA ISP ROI VOD API MOV SSP GRP OCR SQL CDN USP RTB ACR 404 IAB CLD SSP 400 CPC DSP
  10. 10. 9 Open system Partner Scale Innovation Reach
  11. 11. 10 Advertisers can be more intimate…
  12. 12. 11 Multi-Screen campaigns 20%2013 Source: Mediapos
  13. 13. 11 mobile to the middle Source: Mediapos
  14. 14. 12 first thing
  15. 15. 13 last thing
  16. 16. 150x checkphonesonaverage perday 14 Source: Linkedin
  17. 17. spending an average 2:21:00a day on them 15 Source: WSJ
  18. 18. Selfieoccasional selfies are acceptable but posting a new picture of yourself every day isn’t necessary 16oxford dictionaries
  19. 19. 17 most trusted device
  20. 20. First Mobile 18
  21. 21. 19 ”mobile”can be 
 misleading
  22. 22. 20 Catertoa
 changing
 landscape,
  23. 23. 20 ofdifferent
 screensizes.
  24. 24. 21 ResponsiveAds No more creative walls between screens
  25. 25. Different strategy for Tablet & Smartphone devices 22
  26. 26. 23 PC/Desktop Tablet Tablet will overtake PC’s outsell by 2015 Source: IDC
  27. 27. 23 Tablet will overtake PC’s outsell by 2015 Who’s paying for the data?
  28. 28. Which creative technology do we use? 24
  29. 29. 25 Battle between Flash& HTML5?
  30. 30. 25 There is no battle
  31. 31. 26 2015
  32. 32. 26 utilize both technologies
  33. 33. 27 Mobile Video Source: Sizmek
  34. 34. Global mobile video traffic 28 Mobile Video Traffic 7million terabytes Source: Ericsson
  35. 35. 29 Videoistakingover
  36. 36. 30 words 1M
  37. 37. 31
  38. 38. 31
  39. 39. 32 73%marketershaveseenonlinevideo spendincreaseinthelast12months
  40. 40. 33 personal
  41. 41. 34 watchingonthe GO
  42. 42. Screen viewing time 35 2012 2013 We are watching more alone Source: Ericsson
  43. 43. 30 TV ads online 36 we are just hoping for the best... secs ?
  44. 44. 37 should be more than just awareness Video
  45. 45. Let’s apply intelligence, lets make Video more relevant and engaging 38 As audiences chase content, advertisers need to be dynamic
  46. 46. 39 Targetingtelling the right story across multiple channels
  47. 47. 39 Targetingtelling the right story across multiple channels Re- sequential behavioural
  48. 48. 40 impressions wasting
  49. 49. Impression counts… 41 Interaction Video
  50. 50. 42 ensuring bandwidth optimised video is served to every user on every screen
  51. 51. 43 Bite-Sized Ads are going to becoming the norm
  52. 52. 44 Social is very much embedded into the fabric of our daily lives
  53. 53. 45 overtaken porn social as the number 1 activity on the web.
  54. 54. Growth in social networking 46 PC Smartphone Tablet Source: IAB
  55. 55. Social networking is the glue that binds the experience of multiple device usage. 47
  56. 56. 48 78%
  57. 57. 49 if consumers are spending most of their time in social… brands and advertisers need to be there
  58. 58. 50 buttheproblemisthis…..
  59. 59. 50
  60. 60. 50 deeperandmoreengagingexperience that consumers can share beyond their social ecosystem…
  61. 61. TV normally takes 
 a month 51
  62. 62. Online as we know it a week 51
  63. 63. Social within hours 51
  64. 64. Social within hours 51 Offering a client on any screen possible and on any social website, an ad that is equipped with intelligences. speed + scale
  65. 65. 52 every campaign Social is now part of
  66. 66. 53 display mobile social video rich media
  67. 67. 54 Reaching the audience
  68. 68. 55data
  69. 69. Intelligent GuessWho 56
  70. 70. 57 letsmeetourconsumers & notbots
  71. 71. Fraudulent Web Traffic Web Mobile 58 US market figures Q3 2013 Source: Adots $6B
  72. 72. 59 Nevercompromisingthebrand Ads are in the most safe, appropriate and relevant environment
  73. 73. 60
  74. 74. 60 semantic analysis technology immediate information in real-time about each page before a bid decision is made
  75. 75. 61 impressions wasting €
  76. 76. 62 Intelligent products Verification Viewability Dynamic Creative Semanticpage level
  77. 77. 63 Verificationads were delivered in accordance with expectations. Brand safetyAcross Device Page quality
  78. 78. 64 viewability 54%Digital Ads are not seen Source: IAB Default: >1 sec, 50% of ad
  79. 79. 64 viewability Source: IAB Default: >1 sec, 50% of ad Assess viewability rates based on desired threshold.
  80. 80. 64 viewability Source: IAB Assess viewability rates based on desired threshold. Custom thresholds
  81. 81. 65 Advertiserprotectioniskey
  82. 82. 66 bestofbreed Datasetsin a single platform
  83. 83. 67 datathat is neutral
  84. 84. 67 essenceofattribution
  85. 85. 69 Dynamic Creative swap creatives in and out
  86. 86. 70 JUST ONE TAG See and be seen
  87. 87. 71 relevancerequires intelligence ROI
  88. 88. 72 One platform that successfully engages marketers across…
  89. 89. All Screens 72
  90. 90. 72 All Media
  91. 91. 73 Thank you

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