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The Road to Relevance - Sizmek au Petit Club
The Road to Relevance - Sizmek au Petit Club
The Road to Relevance - Sizmek au Petit Club
The Road to Relevance - Sizmek au Petit Club
The Road to Relevance - Sizmek au Petit Club
The Road to Relevance - Sizmek au Petit Club
The Road to Relevance - Sizmek au Petit Club
The Road to Relevance - Sizmek au Petit Club
The Road to Relevance - Sizmek au Petit Club
The Road to Relevance - Sizmek au Petit Club
The Road to Relevance - Sizmek au Petit Club
The Road to Relevance - Sizmek au Petit Club
The Road to Relevance - Sizmek au Petit Club
The Road to Relevance - Sizmek au Petit Club
The Road to Relevance - Sizmek au Petit Club
The Road to Relevance - Sizmek au Petit Club
The Road to Relevance - Sizmek au Petit Club
The Road to Relevance - Sizmek au Petit Club
The Road to Relevance - Sizmek au Petit Club
The Road to Relevance - Sizmek au Petit Club
The Road to Relevance - Sizmek au Petit Club
The Road to Relevance - Sizmek au Petit Club
The Road to Relevance - Sizmek au Petit Club
The Road to Relevance - Sizmek au Petit Club
The Road to Relevance - Sizmek au Petit Club
The Road to Relevance - Sizmek au Petit Club
The Road to Relevance - Sizmek au Petit Club
The Road to Relevance - Sizmek au Petit Club
The Road to Relevance - Sizmek au Petit Club
The Road to Relevance - Sizmek au Petit Club
The Road to Relevance - Sizmek au Petit Club
The Road to Relevance - Sizmek au Petit Club
The Road to Relevance - Sizmek au Petit Club
The Road to Relevance - Sizmek au Petit Club
The Road to Relevance - Sizmek au Petit Club
The Road to Relevance - Sizmek au Petit Club
The Road to Relevance - Sizmek au Petit Club
The Road to Relevance - Sizmek au Petit Club
The Road to Relevance - Sizmek au Petit Club
The Road to Relevance - Sizmek au Petit Club
The Road to Relevance - Sizmek au Petit Club
The Road to Relevance - Sizmek au Petit Club
The Road to Relevance - Sizmek au Petit Club
The Road to Relevance - Sizmek au Petit Club
The Road to Relevance - Sizmek au Petit Club
The Road to Relevance - Sizmek au Petit Club
The Road to Relevance - Sizmek au Petit Club
The Road to Relevance - Sizmek au Petit Club
The Road to Relevance - Sizmek au Petit Club
The Road to Relevance - Sizmek au Petit Club
The Road to Relevance - Sizmek au Petit Club
The Road to Relevance - Sizmek au Petit Club
The Road to Relevance - Sizmek au Petit Club
The Road to Relevance - Sizmek au Petit Club
The Road to Relevance - Sizmek au Petit Club
The Road to Relevance - Sizmek au Petit Club
The Road to Relevance - Sizmek au Petit Club
The Road to Relevance - Sizmek au Petit Club
The Road to Relevance - Sizmek au Petit Club
The Road to Relevance - Sizmek au Petit Club
The Road to Relevance - Sizmek au Petit Club
The Road to Relevance - Sizmek au Petit Club
The Road to Relevance - Sizmek au Petit Club
The Road to Relevance - Sizmek au Petit Club
The Road to Relevance - Sizmek au Petit Club
The Road to Relevance - Sizmek au Petit Club
The Road to Relevance - Sizmek au Petit Club
The Road to Relevance - Sizmek au Petit Club
The Road to Relevance - Sizmek au Petit Club
The Road to Relevance - Sizmek au Petit Club
The Road to Relevance - Sizmek au Petit Club
The Road to Relevance - Sizmek au Petit Club
The Road to Relevance - Sizmek au Petit Club
The Road to Relevance - Sizmek au Petit Club
The Road to Relevance - Sizmek au Petit Club
The Road to Relevance - Sizmek au Petit Club
The Road to Relevance - Sizmek au Petit Club
The Road to Relevance - Sizmek au Petit Club
The Road to Relevance - Sizmek au Petit Club
The Road to Relevance - Sizmek au Petit Club
The Road to Relevance - Sizmek au Petit Club
The Road to Relevance - Sizmek au Petit Club
The Road to Relevance - Sizmek au Petit Club
The Road to Relevance - Sizmek au Petit Club
The Road to Relevance - Sizmek au Petit Club
The Road to Relevance - Sizmek au Petit Club
The Road to Relevance - Sizmek au Petit Club
The Road to Relevance - Sizmek au Petit Club
The Road to Relevance - Sizmek au Petit Club
The Road to Relevance - Sizmek au Petit Club
The Road to Relevance - Sizmek au Petit Club
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The Road to Relevance - Sizmek au Petit Club

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  • 1. Road to @tejrekhi 1 content Director of Product Innovation
  • 2. Audience 2 Audiencethere is 
 no one size fits all
  • 3. 3
  • 4. 4 generation born digital Source: Metro
  • 5. 5 santa letter to Source: mashable
  • 6. 6 multiscreenpart of daily routine
  • 7. 6 multiscreencontext
  • 8. 7 In a world of connected screen advertisers cannot afford to execute digital marketing in channel silos we need to be relevant and engaging on all devices ““
  • 9. 8 PPC WTFSWF MAC CRM AVI NFC DCO FLV PSD iOS PHP DFP XCR XML CPA ISP ROI VOD API MOV SSP GRP OCR SQL CDN USP RTB ACR 404 IAB CLD SSP 400 CPC DSP
  • 10. 9 Open system Partner Scale Innovation Reach
  • 11. 10 Advertisers can be more intimate…
  • 12. 11 Multi-Screen campaigns 20%2013 Source: Mediapos
  • 13. 11 mobile to the middle Source: Mediapos
  • 14. 12 first thing
  • 15. 13 last thing
  • 16. 150x checkphonesonaverage perday 14 Source: Linkedin
  • 17. spending an average 2:21:00a day on them 15 Source: WSJ
  • 18. Selfieoccasional selfies are acceptable but posting a new picture of yourself every day isn’t necessary 16oxford dictionaries
  • 19. 17 most trusted device
  • 20. First Mobile 18
  • 21. 19 ”mobile”can be 
 misleading
  • 22. 20 Catertoa
 changing
 landscape,
  • 23. 20 ofdifferent
 screensizes.
  • 24. 21 ResponsiveAds No more creative walls between screens
  • 25. Different strategy for Tablet & Smartphone devices 22
  • 26. 23 PC/Desktop Tablet Tablet will overtake PC’s outsell by 2015 Source: IDC
  • 27. 23 Tablet will overtake PC’s outsell by 2015 Who’s paying for the data?
  • 28. Which creative technology do we use? 24
  • 29. 25 Battle between Flash& HTML5?
  • 30. 25 There is no battle
  • 31. 26 2015
  • 32. 26 utilize both technologies
  • 33. 27 Mobile Video Source: Sizmek
  • 34. Global mobile video traffic 28 Mobile Video Traffic 7million terabytes Source: Ericsson
  • 35. 29 Videoistakingover
  • 36. 30 words 1M
  • 37. 31
  • 38. 31
  • 39. 32 73%marketershaveseenonlinevideo spendincreaseinthelast12months
  • 40. 33 personal
  • 41. 34 watchingonthe GO
  • 42. Screen viewing time 35 2012 2013 We are watching more alone Source: Ericsson
  • 43. 30 TV ads online 36 we are just hoping for the best... secs ?
  • 44. 37 should be more than just awareness Video
  • 45. Let’s apply intelligence, lets make Video more relevant and engaging 38 As audiences chase content, advertisers need to be dynamic
  • 46. 39 Targetingtelling the right story across multiple channels
  • 47. 39 Targetingtelling the right story across multiple channels Re- sequential behavioural
  • 48. 40 impressions wasting
  • 49. Impression counts… 41 Interaction Video
  • 50. 42 ensuring bandwidth optimised video is served to every user on every screen
  • 51. 43 Bite-Sized Ads are going to becoming the norm
  • 52. 44 Social is very much embedded into the fabric of our daily lives
  • 53. 45 overtaken porn social as the number 1 activity on the web.
  • 54. Growth in social networking 46 PC Smartphone Tablet Source: IAB
  • 55. Social networking is the glue that binds the experience of multiple device usage. 47
  • 56. 48 78%
  • 57. 49 if consumers are spending most of their time in social… brands and advertisers need to be there
  • 58. 50 buttheproblemisthis…..
  • 59. 50
  • 60. 50 deeperandmoreengagingexperience that consumers can share beyond their social ecosystem…
  • 61. TV normally takes 
 a month 51
  • 62. Online as we know it a week 51
  • 63. Social within hours 51
  • 64. Social within hours 51 Offering a client on any screen possible and on any social website, an ad that is equipped with intelligences. speed + scale
  • 65. 52 every campaign Social is now part of
  • 66. 53 display mobile social video rich media
  • 67. 54 Reaching the audience
  • 68. 55data
  • 69. Intelligent GuessWho 56
  • 70. 57 letsmeetourconsumers & notbots
  • 71. Fraudulent Web Traffic Web Mobile 58 US market figures Q3 2013 Source: Adots $6B
  • 72. 59 Nevercompromisingthebrand Ads are in the most safe, appropriate and relevant environment
  • 73. 60
  • 74. 60 semantic analysis technology immediate information in real-time about each page before a bid decision is made
  • 75. 61 impressions wasting €
  • 76. 62 Intelligent products Verification Viewability Dynamic Creative Semanticpage level
  • 77. 63 Verificationads were delivered in accordance with expectations. Brand safetyAcross Device Page quality
  • 78. 64 viewability 54%Digital Ads are not seen Source: IAB Default: >1 sec, 50% of ad
  • 79. 64 viewability Source: IAB Default: >1 sec, 50% of ad Assess viewability rates based on desired threshold.
  • 80. 64 viewability Source: IAB Assess viewability rates based on desired threshold. Custom thresholds
  • 81. 65 Advertiserprotectioniskey
  • 82. 66 bestofbreed Datasetsin a single platform
  • 83. 67 datathat is neutral
  • 84. 67 essenceofattribution
  • 85. 69 Dynamic Creative swap creatives in and out
  • 86. 70 JUST ONE TAG See and be seen
  • 87. 71 relevancerequires intelligence ROI
  • 88. 72 One platform that successfully engages marketers across…
  • 89. All Screens 72
  • 90. 72 All Media
  • 91. 73 Thank you

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