Forgetfancont, measureengagement<br />By Jan Rezab, 26. 5. 2011, Paris<br />
Company Overview<br />Facebook marketing experts<br />Presenter: Jan Rezab, CEO of the company<br />Founded in Oct. 2008, ...
Newsfeed<br />&<br />Whyisthenewsfeedexciting?<br />NFO<br />
LiketheLike!<br />&<br />Foreveryusersthat            . <br />something on yourwebsite, itgenerates on average3 – 4 clicks...
Differentpossibilities on Facebook<br />&<br />ON-FACEBOOK<br />PAGES<br />APPLICATIONS<br />ADS<br />+ TABS<br /> |    ww...
FACEBOOK NEWSFEED<br />&<br />ADS<br />APPLICATIONS<br />PAGES<br /> |   The Facebook marketing experts<br />
FACEBOOK PAGE<br />&<br /> |   The Facebook marketing experts<br />
Reveallandingtab<br />&<br /><ul><li>GREAT PAGE MANAGEMENT
PLAYBOY</li></ul> |   The Facebook marketing experts<br />
Differentpossibilities on Facebook<br />&<br />OFF-FACEBOOK<br />LOG-IN<br />LIKE CONTENT<br />LIKE BOX –for FAN COLLECTIO...
KPIs<br />
Brand identification<br />&<br />STARBUCKS<br />Category: Coffee retail<br />Competitors<br />Key market stats<br />Catego...
Engagement rate<br />
Global vs. Local<br />Global engagement<br />
Social Media Analytics<br />How do wemeasure a successfulFacebookpage?<br />FANS - Size, reach, and growthofthefanpage<br ...
SocialbakersMarket KPI‘s<br /> |    www.Socialbakers.com<br />
SocialbakersMarket KPI‘s<br /> |    www.Socialbakers.com<br />
SocialbakersMarket KPI‘s<br />
SocialbakersMarket KPI‘s<br />
KeyInfluencers<br />Identify your key influencers<br />
SocialbakersMarket KPI‘s<br />GAP<br />
Super fans<br /> Super fanScore<br />
Competition<br />&<br /> |    www.Socialbakers.com<br />
Deapsocial media reports<br />&<br />Collection of user data always in compliance with Facebook policy and your own data p...
CASE STUDY<br />
Airlinersashcloud<br />&<br />Airlines and ashcloud<br /> |    www.Socialbakers.com<br />
Europe 2 radio case<br />&<br />170 000 fans<br />400 - 500 000 fans<br />30 000 fans<br />20 000 fans<br />Out of 887 000...
Brands<br />&<br />Brands, Staropramen<br /> |    www.Socialbakers.com<br />
SUM UP<br />
Social Media Analytics<br />Youneedqualitysocial media analyticaltools to reallybeable to activelyhelpyou<br />Hirespecial...
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Petit Club - Présentation Social Bakers

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Petit Club - Présentation Social Bakers

  1. 1. Forgetfancont, measureengagement<br />By Jan Rezab, 26. 5. 2011, Paris<br />
  2. 2. Company Overview<br />Facebook marketing experts<br />Presenter: Jan Rezab, CEO of the company<br />Founded in Oct. 2008, management owned<br />Team of 35 people based in Europe– Prague, opening in London & San Francisco<br />Facebook consultancy for Socialbakers.com<br />Actively developing apps, over 150 developed Facebook apps<br />Facebook statistics and research<br />Measuringpages, countries, brands, media companies<br />2<br />
  3. 3. Newsfeed<br />&<br />Whyisthenewsfeedexciting?<br />NFO<br />
  4. 4. LiketheLike!<br />&<br />Foreveryusersthat . <br />something on yourwebsite, itgenerates on average3 – 4 clicksback to yoursitefromFacebook!<br />+ don‘tforgettheimpressions<br /> | www.Socialbakers.com<br />
  5. 5. Differentpossibilities on Facebook<br />&<br />ON-FACEBOOK<br />PAGES<br />APPLICATIONS<br />ADS<br />+ TABS<br /> | www.Socialbakers.com<br />
  6. 6. FACEBOOK NEWSFEED<br />&<br />ADS<br />APPLICATIONS<br />PAGES<br /> | The Facebook marketing experts<br />
  7. 7. FACEBOOK PAGE<br />&<br /> | The Facebook marketing experts<br />
  8. 8. Reveallandingtab<br />&<br /><ul><li>GREAT PAGE MANAGEMENT
  9. 9. PLAYBOY</li></ul> | The Facebook marketing experts<br />
  10. 10. Differentpossibilities on Facebook<br />&<br />OFF-FACEBOOK<br />LOG-IN<br />LIKE CONTENT<br />LIKE BOX –for FAN COLLECTION <br />COMMENT<br />SEND<br />
  11. 11. KPIs<br />
  12. 12. Brand identification<br />&<br />STARBUCKS<br />Category: Coffee retail<br />Competitors<br />Key market stats<br />Category Performance<br /> | www.Socialbakers.com<br />
  13. 13. Engagement rate<br />
  14. 14. Global vs. Local<br />Global engagement<br />
  15. 15. Social Media Analytics<br />How do wemeasure a successfulFacebookpage?<br />FANS - Size, reach, and growthofthefanpage<br />ENGAGEMENT - User interactions and engagement to content<br />COMMUNITY - Community management, response rate, keyinfluencers<br />COMPETITORS - Compareallofthatwithcompetitors<br />DEEP INFO<br /> | www.Socialbakers.com<br />
  16. 16. SocialbakersMarket KPI‘s<br /> | www.Socialbakers.com<br />
  17. 17. SocialbakersMarket KPI‘s<br /> | www.Socialbakers.com<br />
  18. 18. SocialbakersMarket KPI‘s<br />
  19. 19. SocialbakersMarket KPI‘s<br />
  20. 20. KeyInfluencers<br />Identify your key influencers<br />
  21. 21. SocialbakersMarket KPI‘s<br />GAP<br />
  22. 22. Super fans<br /> Super fanScore<br />
  23. 23. Competition<br />&<br /> | www.Socialbakers.com<br />
  24. 24. Deapsocial media reports<br />&<br />Collection of user data always in compliance with Facebook policy and your own data policy. <br /> | www.Socialbakers.com<br />
  25. 25. CASE STUDY<br />
  26. 26. Airlinersashcloud<br />&<br />Airlines and ashcloud<br /> | www.Socialbakers.com<br />
  27. 27. Europe 2 radio case<br />&<br />170 000 fans<br />400 - 500 000 fans<br />30 000 fans<br />20 000 fans<br />Out of 887 000 listeners<br />100 000 fans<br />100 000 fans<br /> | www.Socialbakers.com<br />
  28. 28. Brands<br />&<br />Brands, Staropramen<br /> | www.Socialbakers.com<br />
  29. 29. SUM UP<br />
  30. 30. Social Media Analytics<br />Youneedqualitysocial media analyticaltools to reallybeable to activelyhelpyou<br />Hirespecialistthatwillhelpyouset-up and audit yoursocialmedia / Facebookstrategy<br />Make surethatyoudelivercontentthatisengaging<br />Get Socialbakers tools in yourcompany<br /> | www.Socialbakers.com<br />
  31. 31. &<br />Jan Rezabjan@janrezab.comM: +420 724 095 217<br />www.janrezab.com | www.socialbakers.com<br />Like&Friend me:<br />(meet me first)<br />Link me: <br />(anytime)<br />Follow me:<br />(when you want)<br />

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