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Petit Club Géolocalisation - Présentation Placecast
Petit Club Géolocalisation - Présentation Placecast
Petit Club Géolocalisation - Présentation Placecast
Petit Club Géolocalisation - Présentation Placecast
Petit Club Géolocalisation - Présentation Placecast
Petit Club Géolocalisation - Présentation Placecast
Petit Club Géolocalisation - Présentation Placecast
Petit Club Géolocalisation - Présentation Placecast
Petit Club Géolocalisation - Présentation Placecast
Petit Club Géolocalisation - Présentation Placecast
Petit Club Géolocalisation - Présentation Placecast
Petit Club Géolocalisation - Présentation Placecast
Petit Club Géolocalisation - Présentation Placecast
Petit Club Géolocalisation - Présentation Placecast
Petit Club Géolocalisation - Présentation Placecast
Petit Club Géolocalisation - Présentation Placecast
Petit Club Géolocalisation - Présentation Placecast
Petit Club Géolocalisation - Présentation Placecast
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Petit Club Géolocalisation - Présentation Placecast

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compte rendu : http://www.petitweb.fr/actualites/la-geoloc-entre-push-et-pull-compte-rendu-petit-club-30-08-2011/

compte rendu : http://www.petitweb.fr/actualites/la-geoloc-entre-push-et-pull-compte-rendu-petit-club-30-08-2011/

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  1. Prepared For Petit Club, 8/29/2011 © Placecast, Proprietary and Confidential, 2011
  2. Location-based mobile marketing at scale OVERVIEW August 29th, 2011
  3. Company founding principle Location is THE defining characteristic of mobile… Place and time are the keys to making any mobile experience relevant Prepared For Petit Club, 8/29/2011 © Placecast, Proprietary and Confidential, 2011
  4. Placecast is leading innovation in location  5+ years in development  Proprietary technology and patents solve problems of running location-based programs at scale  Experienced team from mobile, “Placecast has taken on the problem supply chain management and of delivering advanced location- digital media based advertising head-on, and has executed more than effectively.”  Platform licensing and direct Mobile Marketing Watch – January 2010 sales to brands  5 global carrier programs  ShopAlerts is the leading opt-in location-based mobile marketing solution
  5. Introduction to ShopAlerts® Prepared For Petit Club, 8/29/2011 © Placecast, Proprietary and Confidential, 2011
  6. Introducing ShopAlerts™ http://www.youtube.com/watch?v=Uuv9c-yGdL4 Prepared For Petit Club, 8/29/2011 © Placecast, Proprietary and Confidential, 2011
  7. Consumers love ShopAlerts Average Recall 22% - 93% 57% 0% 100% Likelihood to 34% - 58% visit retailer 46% 0% 100% Retail 43% - 67% visitation 53% 0% 50% 100% Purchase 14% - 46% post receipt 22% 0% 50% 100% Intent to Purchase 16% - 29% post receipt 17% 0% 50% 100% Appeal of SMS due to convenience 16% - 40% 34% of mobile receipt 0% 50% 100% Prepared For Petit Club, 8/29/2011 © Placecast, Proprietary and Confidential, 2011
  8. Location-based offer management – challenge “Deliver the most relevant, nearby offer, tailored for each user based on current location, individual preferences, prior behavior…in real-time across any mobile device.” Prepared For Petit Club, 8/29/2011 © Placecast, Proprietary and Confidential, 2011
  9. ShopAlerts overviewShopAlerts is the only proven commercial Easy-to-use interface for configuring, managing location-based SMS marketing service and reporting on programs Retail locations uploaded to system to1 create geo-fences2 Dynamic offers created and attached to geo-fenced locations3 Offers day-parted, capped and scheduled for delivery4 SMS blasts can also be created for consumers not in geo-fences Prepared For Petit Club, 8/29/2011 © Placecast, Proprietary and Confidential, 2011
  10. ShopAlerts user experience Dynamic message Consumer Opts-In Geo-fence is triggered delivered• Customer opts-in to • She/he receives an SMS • Customer is out shopping alerts program through : alert on mobile in a retail area, office - Web site • Message presents a area during lunch time, - Mailer or bill insert personalized offer sporting event, concert, - Social Network • Dynamic message - or any other location - SMS or email program promotional, branding, - Web or mobile banner • Triggers the geo-fence sponsorship or a reminder -In-store/POS set by brand based on • Option to leverage digital segment behavior assets (links)• No app download/set-up Prepared For Petit Club, 8/29/2011 © Placecast, Proprietary and Confidential, 2011
  11. ShopAlerts coupons, in-app alerts, and link to CRM▪ Manage coupons, promotions and discounts at the venue or user level▪ Track redemptions▪ Push location-based alerts into existing smartphone apps▪ Can also integrate with retail POS and loyalty systems▪ Other features: syndicate offers across Facebook, storyboarding, dialoging Prepared For Petit Club, 8/29/2011 © Placecast, Proprietary and Confidential, 2011
  12. ShopAlerts: Facebook ShareBrands can now incorporate viral marketing and expand their reach through social mediaby allowing users to post their ShopAlerts message on their individual Facebook userwalls, spreading the reach of the message/promotion to their friend groups. User can opt-in to Facebook sharing capabilities when User receives a ShopAlerts message with the option to ShopAlerts message is posted to the user’s Facebook registering for the ShopAlerts program by sharing user reply SHARE to share the message via Facebook and wall and shared with his/her network name and password does so Prepared For Petit Club, 8/29/2011 © Placecast, Proprietary and Confidential, 2011
  13. ShopAlerts In-app push notificationsOpted-in subscriber receives ageofencing alert about Alert is delivered as a push App can then be powered on forsomething interesting nearby notification to open app more immersive experiencewhen the app is not on Prepared For Petit Club, 8/29/2011 © Placecast, Proprietary and Confidential, 2011
  14. Working examples….• Introduction of Via Ready Brew in • Reach them at their passion the UK market points while hiking, biking and• Induce trial on premises and skiing, in addition to around purchase at grocery stores stores. • Weather triggers as well Product Trial Experiential• Weapon for “Burger Wars” • Drive traffic to store and website• Promote different menu items • Increase frequency and basket size throughout the day • Offer special deals to best• Redemption via discount code customers Direct Response Special Offers Prepared For Petit Club, 8/29/2011 © Placecast, Proprietary and Confidential, 2011
  15. O2 UK: Case Study ▪ Launch… - Originally plain SMS without location - 2 messages/week ▪ Today… - Consumer preference center - Available targeting: age + gender location + time + expressed interest in product category - 5 messages/week - <1% opt-out rates - Great results for the top retail and CPG brands in the UK Prepared For Petit Club, 8/29/2011 © Placecast, Proprietary and Confidential, 2011
  16. O2 case study: Fitness First generates powerful results ▪ Targeting: 18 – 35 who expressed interest in healthy living ▪ Geofences set around Fitness First sports clubs across the UK ▪ Offer: a free two-day pass, with details of the nearest club. ▪ Results: - £385,000 in new revenue for Fitness First - 2,700% ROI - 1,100 new gym sign-ups for 4 and 12 month memberships Prepared For Petit Club, 8/29/2011 © Placecast, Proprietary and Confidential, 2011
  17. Why Is ShopAlerts™ So Effective?▪ Not an app – no download - works on all phones▪ Location-based marketing at scale – 268M phones in the U.S. today (AT&T, Verizon, Sprint & T-Mobile)▪ Automated and intelligent service that consumers find valuable, not intrusive▪ Simple to implement at scale vs. other mobile initiatives (extend existing marketing initiatives)▪ Acquisition and retention models▪ It works – purchase rates from 11% – 65% Prepared For Petit Club, 8/29/2011 © Placecast, Proprietary and Confidential, 2011
  18. Questions? Merci! Anne Bezançon President anne@placecast.net Prepared For Petit Club, 8/29/2011 © Placecast, Proprietary and Confidential, 2011

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