Petit Club Cookies - The future of privacy par nugg.adPresentation Transcript
THE FUTURE OF PRIVACYStephan Noller – CEO nugg.ad &Chairman Policy Committee IAB EuropeParis, August 27th 2012PetitClub: La nouvelle recette de cookies
THE WAKE UPCALL FOR THEDIGITAL ADINDUSTRY.
THE DRAFT OF THE EU DATAPROTECTION DIRECTIVE INCLUDES– All data is considered to be personal data– Explicit consent– Right to be forgotten– Change in lawfulness of processing data– Each member state must set up a supervisory authority
CURRENT DRAFT COULD TURNEUROPE INTO AN IMPORTER OFDIGITAL SERVICES PRODUCEDELSEWHERE.
WE PREFER THE WAY FORWARD Don’t sit and wait: – NOTICE Show to the regulator and the – CHOICE public, that we are treating the – ACCESS problem seriously and come with good solutions for better FOR USERS transparency and control.
OUTLOOK: A LONG WAY TO GO FOR APAN EUROPEAN IMPLEMENTATIONDRAFT OF SECONDTHE EU FIRST READING READING APPLICATIONCOMMISION PARLIAMENT & PARLIAMENT & OF THEJANUARY 2012 COUNCIL COUNCIL REGULATION2012 ... 2016 (?)
OUTLOOK: A LONG WAY TO GO FOR APAN EUROPEAN IMPLEMENTATIONDRAFT OF SECONDTHE EU FIRST READING READING APPLICATIONCOMMISION PARLIAMENT & PARLIAMENT & OF THEJANUARY 2012 COUNCIL COUNCIL REGULATION2012 ... 2016 (?)– EU Regulations come into eﬀect directly– No national implementation of the law– Application two years after the law is passed
HOW ADVERTISERS CAN BENEFITFROM NEW REGULATION– Harmonization and simpliﬁcation for international companies & “One-stop-shop” for data protection– Foundation for global standards in data protection– More transparency and control for customers and greater acceptance
JUST KEEP IN MIND: THETIMELINE TO 2016 STARTS TODAY.
nugg.ad IS BASED IN BERLINWITH OFFICES ACROSS EUROPE– Founded 2006 in Berlin, since 2010 nugg.ad is a company of Deutsche Post DHL.– We are also located in Paris and have started to work with Horyzon Media in 2012.– nugg.ad is the only targeting provider whose product has a valid EuroPriSe certiﬁcation.
OUR EUROPRISE CERTIFICATION: – Signed by Thilo Weichert (Supporter of WP29) – Standards above the OBA-Framework – Compliance also for Data Predictions
WE WANT TO SUPPORT TRANSPARENCY ANDTHE SOCIAL CONVERSATION ON PRIVACY:
nugg.ad MY TOPIC MONITOR:DATA INSIGHTS FOR CONSUMERShttp://mtm.nugg.ad/fr
WHAT WE WANT TO PROTECTFOR ADVERTISING COMPANIES:
CERTIFIED SOLUTIONSPREDICTIVE BEHAVIORALTARGETING & DIGITAL BRANDING • Reach your target groups accurately with PBT • Maximisation of brand awareness & purchase intention with easy measurement • Contact class optimisation and campaign insights
Goal:Increase brandawareness forDe Cecco pasta inDanish PBT Network
BRANDING CASE STUDY:BRAND AWARENESS & SALES IMPACTAn online only campaign across leading publishers, nugg.adBranding Optimiser tripled growth in sales and increased awareness
OUR PRIVACY VISION.
A CONFIDENCEIN DATAFOR USERS.
EUROPE‘STHANK YOU! AUDIENCE EXPERTS.FOLLOW US: 1.1 Bn. active proﬁles twitter.com/stephannoller 15.000 twitter.com/nuggad proﬁle updates per facebook.com/nuggad second (peak) 40 Bn.www.nugg.ad predictions per month