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Placecast - E-commerce Paris 2012
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Placecast - E-commerce Paris 2012

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Placecast - E-commerce Paris 2012 Placecast - E-commerce Paris 2012 Presentation Transcript

  • mobile marketing inthe physical worlde-commerce Paris September 19, 2012
  • 2© Placecast, Proprietary and Confidential, 2012
  • ShopAlerts in 60 seconds 3 www.placecast.net © Placecast, Proprietary and Confidential, 2012
  • Adoption by mainstream brands… 4 © Placecast, Proprietary and Confidential, 2012
  • ShopAlerts®: Mobile Offers Engine 5 © Placecast, Proprietary and Confidential, 2012
  • The Holy Grail…Right Offer, Right Time 6 © Placecast, Proprietary and Confidential, 2012
  • Hyperlocal Campaigns at Scale 7 © Placecast, Proprietary and Confidential, 2012
  • ShopAlerts: A Service to Consumers 8Customers opt in to receive dynamic, customized shopping alerts on their mobile deviceswhen they’re nearby geofenced retail stores © Placecast, Proprietary and Confidential, 2012
  • ShopAlerts Mobile Offer Wallet 9 © Placecast, Proprietary and Confidential, 2012
  • Mobile Payments & Marketing AreConverging 10 © Placecast, Proprietary and Confidential, 2012
  • ShopAlerts for Brands (Loyalty) 11 © Placecast, Proprietary and Confidential, 2012
  • Case Study 12 © Placecast, Proprietary and Confidential, 2012
  • ShopAlerts for Operators (Acquisition)Aggregate Results for Mobile Carrier Location-Based Text Programs 13 © Placecast, Proprietary and Confidential, 2012
  • Case Study: O2 UK 14 “The most ambitious deployment yet of new location-based wireless marketing technology…” Financial Times: O2 - Placecast Partnership © Placecast, Proprietary and Confidential, 2012
  • Case Study: O2 UK 15  Launch… - 600K users - Originally plain SMS without location - 2 messages/week  Today… - Grown to 6M+ users - Consumer preference center - Available targeting: age + gender location + time + expressed interest in product category - 5 messages/week - Great results for top retail and CPG brands © Placecast, Proprietary and Confidential, 2012
  • Case Study: O2 UK Client 16 © Placecast, Proprietary and Confidential, 2012
  • O2 Consumers love the program… 17 Source: O2 More/ CSI Score Q3 2010 © Placecast, Proprietary and Confidential, 2012
  • Case Studies & Research 18Case StudiesResearch Available at http://placecast.net/research/index.html © Placecast, Proprietary and Confidential, 2012
  • 19
  • Make The Program Feel Exclusive 20 © Placecast, Proprietary and Confidential, 2012
  • Find Your Location Relevance 21 © Placecast, Proprietary and Confidential, 2012
  • Give Consumers Choice and Control 22 © Placecast, Proprietary and Confidential, 2012
  • 23
  • Mobile Industry in “Hypergrowth” Mode 24 © Placecast, Proprietary and Confidential, 2012
  • The Alert Shopper III 25 © Placecast, Proprietary and Confidential, 2012
  • The Alert Shopper III 26 © Placecast, Proprietary and Confidential, 2012
  • The Alert Shopper III 27 © Placecast, Proprietary and Confidential, 2012
  • Merci!Anne BezanconPresidentT: +1 415 501 9752E: anne@placecast.net