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Similar to Placecast - E-commerce Paris 2012
Similar to Placecast - E-commerce Paris 2012 (20)
Placecast - E-commerce Paris 2012
- 3. ShopAlerts in 60 seconds
3
www.placecast.net
© Placecast, Proprietary and Confidential, 2012
- 8. ShopAlerts: A Service to Consumers
8
Customers opt in to receive dynamic, customized shopping alerts on their mobile devices
when they’re nearby geofenced retail stores
© Placecast, Proprietary and Confidential, 2012
- 10. Mobile Payments & Marketing Are
Converging 10
© Placecast, Proprietary and Confidential, 2012
- 12. Case Study
12
© Placecast, Proprietary and Confidential, 2012
- 13. ShopAlerts for Operators (Acquisition)
Aggregate Results for Mobile Carrier Location-Based Text Programs
13
© Placecast, Proprietary and Confidential, 2012
- 14. Case Study: O2 UK
14
“The most ambitious deployment yet of new location-based
wireless marketing technology…”
Financial Times: O2 - Placecast Partnership
© Placecast, Proprietary and Confidential, 2012
- 15. Case Study: O2 UK
15
Launch…
- 600K users
- Originally plain SMS
without location
- 2 messages/week
Today…
- Grown to 6M+ users
- Consumer preference
center
- Available targeting: age +
gender location + time +
expressed interest in
product category
- 5 messages/week
- Great results for top retail
and CPG brands
© Placecast, Proprietary and Confidential, 2012
- 16. Case Study: O2 UK Client
16
© Placecast, Proprietary and Confidential, 2012
- 17. O2 Consumers love the program…
17
Source: O2 More/ CSI Score Q3 2010
© Placecast, Proprietary and Confidential, 2012
- 18. Case Studies & Research
18
Case Studies
Research
Available at http://placecast.net/research/index.html
© Placecast, Proprietary and Confidential, 2012
- 20. Make The Program Feel Exclusive
20
© Placecast, Proprietary and Confidential, 2012
- 24. Mobile Industry in “Hypergrowth” Mode
24
© Placecast, Proprietary and Confidential, 2012