mobile marketing inthe physical worlde-commerce Paris                   September 19, 2012
2© Placecast, Proprietary and Confidential, 2012
ShopAlerts in 60 seconds                                                                        3                         ...
Adoption by mainstream brands…                                                    4  © Placecast, Proprietary and Confiden...
ShopAlerts®: Mobile Offers Engine                                                    5  © Placecast, Proprietary and Confi...
The Holy Grail…Right Offer, Right Time                                                     6   © Placecast, Proprietary an...
Hyperlocal Campaigns at Scale                                                    7  © Placecast, Proprietary and Confident...
ShopAlerts: A Service to Consumers                                                                                        ...
ShopAlerts Mobile Offer Wallet                                                     9   © Placecast, Proprietary and Confid...
Mobile Payments & Marketing AreConverging                                          10  © Placecast, Proprietary and Confid...
ShopAlerts for Brands (Loyalty)                                                     11   © Placecast, Proprietary and Conf...
Case Study                                                    12  © Placecast, Proprietary and Confidential, 2012
ShopAlerts for Operators (Acquisition)Aggregate Results for Mobile Carrier Location-Based Text Programs                   ...
Case Study: O2 UK                                                                                             14   “The mo...
Case Study: O2 UK                                                                                 15                      ...
Case Study: O2 UK Client                                                    16  © Placecast, Proprietary and Confidential,...
O2 Consumers love the program…                                                                                         17 ...
Case Studies & Research                                                                                18Case StudiesResea...
19
Make The Program Feel Exclusive                                                    20  © Placecast, Proprietary and Confid...
Find Your Location Relevance                                                    21  © Placecast, Proprietary and Confident...
Give Consumers Choice and Control                                                    22  © Placecast, Proprietary and Conf...
23
Mobile Industry in “Hypergrowth” Mode                                                    24  © Placecast, Proprietary and ...
The Alert Shopper III                                                     25   © Placecast, Proprietary and Confidential, ...
The Alert Shopper III                                                     26   © Placecast, Proprietary and Confidential, ...
The Alert Shopper III                                                     27   © Placecast, Proprietary and Confidential, ...
Merci!Anne BezanconPresidentT: +1 415 501 9752E: anne@placecast.net
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Placecast - E-commerce Paris 2012

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Placecast - E-commerce Paris 2012

  1. 1. mobile marketing inthe physical worlde-commerce Paris September 19, 2012
  2. 2. 2© Placecast, Proprietary and Confidential, 2012
  3. 3. ShopAlerts in 60 seconds 3 www.placecast.net © Placecast, Proprietary and Confidential, 2012
  4. 4. Adoption by mainstream brands… 4 © Placecast, Proprietary and Confidential, 2012
  5. 5. ShopAlerts®: Mobile Offers Engine 5 © Placecast, Proprietary and Confidential, 2012
  6. 6. The Holy Grail…Right Offer, Right Time 6 © Placecast, Proprietary and Confidential, 2012
  7. 7. Hyperlocal Campaigns at Scale 7 © Placecast, Proprietary and Confidential, 2012
  8. 8. ShopAlerts: A Service to Consumers 8Customers opt in to receive dynamic, customized shopping alerts on their mobile deviceswhen they’re nearby geofenced retail stores © Placecast, Proprietary and Confidential, 2012
  9. 9. ShopAlerts Mobile Offer Wallet 9 © Placecast, Proprietary and Confidential, 2012
  10. 10. Mobile Payments & Marketing AreConverging 10 © Placecast, Proprietary and Confidential, 2012
  11. 11. ShopAlerts for Brands (Loyalty) 11 © Placecast, Proprietary and Confidential, 2012
  12. 12. Case Study 12 © Placecast, Proprietary and Confidential, 2012
  13. 13. ShopAlerts for Operators (Acquisition)Aggregate Results for Mobile Carrier Location-Based Text Programs 13 © Placecast, Proprietary and Confidential, 2012
  14. 14. Case Study: O2 UK 14 “The most ambitious deployment yet of new location-based wireless marketing technology…” Financial Times: O2 - Placecast Partnership © Placecast, Proprietary and Confidential, 2012
  15. 15. Case Study: O2 UK 15  Launch… - 600K users - Originally plain SMS without location - 2 messages/week  Today… - Grown to 6M+ users - Consumer preference center - Available targeting: age + gender location + time + expressed interest in product category - 5 messages/week - Great results for top retail and CPG brands © Placecast, Proprietary and Confidential, 2012
  16. 16. Case Study: O2 UK Client 16 © Placecast, Proprietary and Confidential, 2012
  17. 17. O2 Consumers love the program… 17 Source: O2 More/ CSI Score Q3 2010 © Placecast, Proprietary and Confidential, 2012
  18. 18. Case Studies & Research 18Case StudiesResearch Available at http://placecast.net/research/index.html © Placecast, Proprietary and Confidential, 2012
  19. 19. 19
  20. 20. Make The Program Feel Exclusive 20 © Placecast, Proprietary and Confidential, 2012
  21. 21. Find Your Location Relevance 21 © Placecast, Proprietary and Confidential, 2012
  22. 22. Give Consumers Choice and Control 22 © Placecast, Proprietary and Confidential, 2012
  23. 23. 23
  24. 24. Mobile Industry in “Hypergrowth” Mode 24 © Placecast, Proprietary and Confidential, 2012
  25. 25. The Alert Shopper III 25 © Placecast, Proprietary and Confidential, 2012
  26. 26. The Alert Shopper III 26 © Placecast, Proprietary and Confidential, 2012
  27. 27. The Alert Shopper III 27 © Placecast, Proprietary and Confidential, 2012
  28. 28. Merci!Anne BezanconPresidentT: +1 415 501 9752E: anne@placecast.net

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