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Petit Club Social TV - Shazam presentation par Iain Dendle
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Petit Club Social TV - Shazam presentation par Iain Dendle

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http://www.petitweb.fr 707
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http://www.twylah.com 26
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  • TALKING POINTS:So many fortune 20 brands have trusted us to incorporate them into the Super Bowl strategy… which is a major milestone for us. We are way beyond “beta” and our metrics have earned us trust and credibility in the marketplace.

Petit Club Social TV - Shazam presentation par Iain Dendle Presentation Transcript

  • 1. Shazam for TV12th June 2012 STRICTLY CONFIDENTIAL © Copyright 2012 Shazam Entertainment Ltd.
  • 2. Company overviewWorld’s leading media discovery company• 200 million mobile users since launch• Adding 2 million new users a week• Over 6 million tags per day• 8% conversion to purchase• Live in over 200 countries• Top Ten most-downloaded app of all time on iTunes• Offices in London, Palo Alto, New York, Chicago, Seoul Source: iTunes App Store 5 March 2011 STRICTLY CONFIDENTIAL © Copyright 2012 Shazam Entertainment Ltd. 2
  • 3. Usage Continues to Accelerate Tags per month (millions) 4 years since the launch of the Shazam App on iOS, tags continue to skyrocket STRICTLY CONFIDENTIAL © Copyright 2012 Shazam Entertainment Ltd. 3
  • 4. Shazam Milestones in Music and TelevisionMore than 2m new fans per week & 6m tags per day STRICTLY CONFIDENTIAL © Copyright 2012 Shazam Entertainment Ltd. 4
  • 5. Why is Mobile the Platform for Interactive TV? Mobile is We are trained Personal and Inherentlyalready at scale to multi-task non disruptive Portable STRICTLY CONFIDENTIAL © Copyright 2012 Shazam Entertainment Ltd. 5
  • 6. 68% use smartphones whilst watching TV STRICTLY CONFIDENTIAL © Copyright 2012 Shazam Entertainment Ltd. 6
  • 7. <30% view things related to what they’re watching Unrelated Related STRICTLY CONFIDENTIAL © Copyright 2012 Shazam Entertainment Ltd. 7
  • 8. Being Human TeaserCommunicating how to interact to viewers STRICTLY CONFIDENTIAL © Copyright 2012 Shazam Entertainment Ltd. 8
  • 9. The Perfect Day to Showcase Shazam for TV It’s the most-watched television show in U.S. history It’s the biggest day of the year for advertising It’s the most-watched music performance of the year STRICTLY CONFIDENTIAL © Copyright 2012 Shazam Entertainment Ltd. 9
  • 10. The Game, Halftime Showand 24 Ads WereShazam-enabledThe Game Result• Up-to-the-minute game stats• Rate this year’s ads• View best ads of the past• Game-related polls STRICTLY CONFIDENTIAL © Copyright 2012 Shazam Entertainment Ltd.
  • 11. The Game, Halftime Showand 24 Ads WereShazam-enabledThe Halftime Show• Free LMFAO remix of Madonna’s new single ‘Give Me All Your Lovin’’• The setlist live updated during the performance• The music from Madonna and LMFAO• Download the Madonna App STRICTLY CONFIDENTIAL © Copyright 2012 Shazam Entertainment Ltd.
  • 12. The Game, Halftime Showand 24 Ads WereShazam-enabled24 Ads. 17 Advertisers.• Toyota Camry Example • Experiences included sweepstakes, great offers for everyone, social engagement, and easy access to more information STRICTLY CONFIDENTIAL © Copyright 2012 Shazam Entertainment Ltd.
  • 13. Shazam worked withhalf the advertisers
  • 14. Social Media Perspective People Shazam’d the ads as much as people commented about the brands on all social media combined And, Shazam is differentiatedAll Social Media 100%Comments Differences Shazam Tag Level of Deeper experience in terms ofShazam Tags 96% Engagement time, clicks and content Sentiment Curated as a positiveSource: Bluefin Labs & Shazam Internal Data experience achieving goals STRICTLY CONFIDENTIAL © Copyright 2012 Shazam Entertainment Ltd. 14
  • 15. Super Bowl – Toyota Camry TV Commercial STRICTLY CONFIDENTIAL © Copyright 2012 Shazam Entertainment Ltd. 15
  • 16. Super Bowl – Toyota Camry – Shazam Experience STRICTLY CONFIDENTIAL © Copyright 2012 Shazam Entertainment Ltd.
  • 17. Best In Class SFTV Execution: Pillsbury Marketing Goal Give moms step-by-step video instructions on making the best holiday meals for the family Call-To-Action Shazam ‘Now for More Easy Ideas’ Integrated Result Viewers were prompted to experience a collection of recipe ideas and instructional videos Promotional Links:http://www.youtube.com/watch?v=3GMo8Q1JGJk • Holiday Recipe Ideas • Mobile Recipe Alerts • Pillsbury Mobile Site • Social Sharing
  • 18. Best In Class SFTV Execution: Axe Marketing Goal Drive engagement for unrated commercial among TV viewers Call-To-Action Shazam ‘For The Unrated Version’ Integrated Result Viewers were prompted to watch unrated video on YouTubehttp://www.youtube.com/watch?v=MHAWZBvW37k Promotional Links: • Watch The Spot • Watch More Videos • Social Sharing
  • 19. Red Bull Supernatural:SFTV 2nd Screen Experience Unlock Athlete Videos & More Red Bull Signature Series Content Through Shazam For TV
  • 20. 22
  • 21. Thank you! STRICTLY CONFIDENTIAL © Copyright 2012 Shazam Entertainment Ltd. 23