SocialeNetwerken & Web 2.0<br />Peter van Heusden<br />
Social Networking<br />Agenda:<br /><ul><li>Watzijn en hoe werkensocialenetwerken
Voorbeelden van applicatiesvoorsocialenetwerken
Hoe kan je socialenetwerkengebruikenvoor personal branding en marketing</li></li></ul><li>Social Networking<br />
Social Networking<br />Boyd and Ellison (2007) define social networks as<br />“…web-based services that allow individuals ...
Social Networking<br />    The first officially recognized social network was sixdegrees.com that launched in 1997 and off...
Social Networking<br />Social Networking Factoids (Nielson Netratings)<br />Social networks now represent the fastest grow...
Social Networking<br />Social Networking Factoids (Nielson Netratings)<br />67% of the global online population now visit ...
Social Networking<br />Twitter is a microblogging application that is more or less a combination of instant messaging and ...
Social Networking<br />Back-channel chat where participants at conferences provide bursts of feedback regarding conference...
Social Networking<br />Chatter that allows people continue discussion topics (Parry, 2008)<br />Follow professionals who a...
Social Networking<br />Use Twitter to “track” a word. This will subscribe you to any post that contains said word. So, for...
Social Networking<br />Use twitterfall.com<br /><ul><li>Type in a keyword andwatch the results in real time</li></ul>Use t...
Social Networking<br />Use Freshlogic Atlas<br /><ul><li>Type in a keyword andwatch the results in real time</li></ul>Use ...
Social Networking<br />Facebook is a social networking website that was originally designed for college students, but is n...
Social Networking<br />Use academia.edu<br /><ul><li>A facebook-like application</li></ul>Use Facebook Groups<br /><ul><li...
Social Networking<br />    A blog (an abridgment of the term ‘web log’) is a website, usually maintained by an individual,...
Social Networking<br />in Academia<br />Scholarly Citations<br />WordpressPlugins(5,000+)<br /><ul><li>Twitter Tools
Wordbook
Daiko’s Video Widget
Flickrplugin</li></ul>http://snipr.com/j5rqk<br />
Mijn blog<br />
Social Networking<br />
Social Networking<br />A wiki is a website that uses wiki software, allowing the easy creation and editing of any number o...
Wiki onderhoudsmanagement<br />
Social Networking<br />Ning provides a software platform (the "Ning Platform") that enables you to create, join or browse ...
Verschillende Ning pagina’s<br />
Social Networking<br />Social bookmarking is a method for Internet users to store, organize, search, and manage bookmarks ...
Delicious<br />
Social Networking<br />A professor can save readings for a class. Since each tag has it's own URL, the URL can be posted i...
Persoonlijke leeromgeving<br />
Mijn RSS-Feed<br />
iGoogle widgetpagina<br />
iTunes store <br />
Yammer<br />
Twitteren<br />
Slideshare<br />
Boxnet<br />
Dropbox<br />
Second Life<br />
Sociale Media Strategie Kader<br />
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Socialenetwerken&web2.0

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De rol van sociale netwerken in personal branding en marketing

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  • Socialenetwerken&web2.0

    1. 1. SocialeNetwerken & Web 2.0<br />Peter van Heusden<br />
    2. 2. Social Networking<br />Agenda:<br /><ul><li>Watzijn en hoe werkensocialenetwerken
    3. 3. Voorbeelden van applicatiesvoorsocialenetwerken
    4. 4. Hoe kan je socialenetwerkengebruikenvoor personal branding en marketing</li></li></ul><li>Social Networking<br />
    5. 5. Social Networking<br />Boyd and Ellison (2007) define social networks as<br />“…web-based services that allow individuals to….<br />1) construct a public or semi-public profile within a bounded system<br />2) articulate a list of other users with whom they share a connection<br />3) view and traverse their list of connections and those made by others within the system. The nature and nomenclature of these connections may vary from site to site.”<br />
    6. 6. Social Networking<br /> The first officially recognized social network was sixdegrees.com that launched in 1997 and officially shut down in 2000. According to the Wharton School of Business, as of October 2008 social networks impacted more than 230 million people worldwide.<br />
    7. 7. Social Networking<br />Social Networking Factoids (Nielson Netratings)<br />Social networks now represent the fastest growing Internet segment – 3x the rate of overall Internet growth. (2009)<br />Social networking sites are growing at the rate of 47% annually, reaching 45% of total web users. (2006)<br />Social networking and blogging are now the 4th most popular online activities, according to Nielsen’s recently released Global Faces and Networked Places report. (2009)<br />
    8. 8. Social Networking<br />Social Networking Factoids (Nielson Netratings)<br />67% of the global online population now visit a social network site, and this sector accounts for 10% of all Internet time. (Germany, Switzerland, Great Britain, and Italy are the fastest growing segments.)<br />Social networks and blogs are now the 4th most popular online category – ahead of personal Email<br />Member sites now account for 1 in every 11 minutes online<br />
    9. 9. Social Networking<br />Twitter is a microblogging application that is more or less a combination of instant messaging and blogging.<br />
    10. 10. Social Networking<br />Back-channel chat where participants at conferences provide bursts of feedback regarding conference proceedings to both other conference participants, and to people who cannot attend the conference (Hargadon, 2009); or preceding a conference via keywords (Parry, 2008). Use Twitter during a webinar to post specific keywords denoted by a hash (#facebook), and then participants search on those keyword to see what other people in the webinar (at other locations) were saying about the topic. (Mullings, 2009)<br />
    11. 11. Social Networking<br />Chatter that allows people continue discussion topics (Parry, 2008)<br />Follow professionals who are actively engaged in particular topics or events<br />Writing assignments where people build on each other’s tweets to generate a story, poem, or haiku. (Parry, 2008)<br />Collaboration with people from other countries regarding specific topics of political or historical significance<br />
    12. 12. Social Networking<br />Use Twitter to “track” a word. This will subscribe you to any post that contains said word. So, for example, a student may be interested in how a particular word is used. They can track the word and see the varied phrases in which people use it. Or, they can track an event, a proper name, or a movie title. (Send the message “track ______” to Twitter)<br />
    13. 13. Social Networking<br />Use twitterfall.com<br /><ul><li>Type in a keyword andwatch the results in real time</li></ul>Use twittervision.com<br /><ul><li>Twittervision and Twittervision 3D allow you to GeoTag users and their poststoknow where certain topics are being discussed</li></ul>http://twittervision.com/maps/show_3d<br />
    14. 14. Social Networking<br />Use Freshlogic Atlas<br /><ul><li>Type in a keyword andwatch the results in real time</li></ul>Use historicaltweets<br /><ul><li>Learn what it may have been like for historical figures to tweet</li></li></ul><li>Social Networking<br />Use tweetdeck<br /><ul><li>Create “groups”</li></ul>Use YouTube or twiddeo<br /><ul><li>Link to video files from Twitter</li></li></ul><li>Twittermap<br />
    15. 15. Social Networking<br />Facebook is a social networking website that was originally designed for college students, but is now open to anyone 13 years of age or older. Facebook users can create and customize their own profiles with photos, videos, and information about themselves. Friends can browse the profiles of other friends and write messages on their pages. (TechTerms.com)<br />
    16. 16. Social Networking<br />Use academia.edu<br /><ul><li>A facebook-like application</li></ul>Use Facebook Groups<br /><ul><li>Create a class-centric group</li></li></ul><li>Social Networking<br />Research<br /><ul><li>Analysis of how social networks are formed</li></ul>Academics<br /><ul><li>Journalism</li></ul>http://snipr.com/j5d2m<br />http://snipr.com/j5di5<br />
    17. 17. Social Networking<br /> A blog (an abridgment of the term ‘web log’) is a website, usually maintained by an individual, with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse chronological order. "Blog" can also be used as a verb, meaning to maintain or add content to a blog.<br />
    18. 18. Social Networking<br />in Academia<br />Scholarly Citations<br />WordpressPlugins(5,000+)<br /><ul><li>Twitter Tools
    19. 19. Wordbook
    20. 20. Daiko’s Video Widget
    21. 21. Flickrplugin</li></ul>http://snipr.com/j5rqk<br />
    22. 22. Mijn blog<br />
    23. 23. Social Networking<br />
    24. 24. Social Networking<br />A wiki is a website that uses wiki software, allowing the easy creation and editing of any number of interlinked Web pages, using a simplified markup language. Wikis are often used to create collaborative websites and to power community websites (Wikipedia)<br />
    25. 25. Wiki onderhoudsmanagement<br />
    26. 26. Social Networking<br />Ning provides a software platform (the "Ning Platform") that enables you to create, join or browse Social Networks (Ning.com)<br />
    27. 27. Verschillende Ning pagina’s<br />
    28. 28. Social Networking<br />Social bookmarking is a method for Internet users to store, organize, search, and manage bookmarks of web pages on the Internet with the help of metadata, typically in the form of tags that collectively and/or collaboratively become a folksonomy. Folksonomy is also called social tagging, "the process by which many users add metadata in the form of keywords to shared content“ (Wikipedia.com)<br />
    29. 29. Delicious<br />
    30. 30. Social Networking<br />A professor can save readings for a class. Since each tag has it's own URL, the URL can be posted in the syllabus. Many of these services also have RSS feeds, so students who use a news aggregator can see new postings automatically.<br />Bookmarks available from any PC<br />Merge Delicious links into Facebook via a plugin<br />
    31. 31.
    32. 32. Persoonlijke leeromgeving<br />
    33. 33.
    34. 34. Mijn RSS-Feed<br />
    35. 35. iGoogle widgetpagina<br />
    36. 36.
    37. 37. iTunes store <br />
    38. 38. Yammer<br />
    39. 39.
    40. 40.
    41. 41. Twitteren<br />
    42. 42. Slideshare<br />
    43. 43. Boxnet<br />
    44. 44. Dropbox<br />
    45. 45. Second Life<br />
    46. 46. Sociale Media Strategie Kader<br />
    47. 47. Competentie<br />Collectieve intelligentie: delen van kennis met anderen <br />Oordelen: snel de betrouwbaar- en toepasbaarheid van verschillende bronnen beoordelen<br />Navigeren: informatiestromen en conversaties volgen via verschillende bronnen<br />Netwerken: het vermogen om een netwerk op te bouwen om mijn doelen te kunnen bereiken<br />Onderhandelen: binnen communities, met verschillende perspectieven kunnen opereren<br />Kenniswerken: informatie te zoeken, synthetiseren, dissemineren als onderdeel van mijn werk<br />Verspreiden: anderen te helpen om deze skills ook te ontwikkelen<br />

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