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Peter Zehren, presentation on alternative future for Jazz89, WYMS Public Radio
Peter Zehren, presentation on alternative future for Jazz89, WYMS Public Radio
Peter Zehren, presentation on alternative future for Jazz89, WYMS Public Radio
Peter Zehren, presentation on alternative future for Jazz89, WYMS Public Radio
Peter Zehren, presentation on alternative future for Jazz89, WYMS Public Radio
Peter Zehren, presentation on alternative future for Jazz89, WYMS Public Radio
Peter Zehren, presentation on alternative future for Jazz89, WYMS Public Radio
Peter Zehren, presentation on alternative future for Jazz89, WYMS Public Radio
Peter Zehren, presentation on alternative future for Jazz89, WYMS Public Radio
Peter Zehren, presentation on alternative future for Jazz89, WYMS Public Radio
Peter Zehren, presentation on alternative future for Jazz89, WYMS Public Radio
Peter Zehren, presentation on alternative future for Jazz89, WYMS Public Radio
Peter Zehren, presentation on alternative future for Jazz89, WYMS Public Radio
Peter Zehren, presentation on alternative future for Jazz89, WYMS Public Radio
Peter Zehren, presentation on alternative future for Jazz89, WYMS Public Radio
Peter Zehren, presentation on alternative future for Jazz89, WYMS Public Radio
Peter Zehren, presentation on alternative future for Jazz89, WYMS Public Radio
Peter Zehren, presentation on alternative future for Jazz89, WYMS Public Radio
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Peter Zehren, presentation on alternative future for Jazz89, WYMS Public Radio

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This presentation looks at what might have been done differently to save WYMS- Jazz89 a public radio station in Milwaukee, WI. The station lost its jazz format and talent in April of 2002.

This presentation looks at what might have been done differently to save WYMS- Jazz89 a public radio station in Milwaukee, WI. The station lost its jazz format and talent in April of 2002.

Published in: Career
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Transcript

  • 1. FUTUREALTERNATIVESPrepared byPeter ZehrenFundraising Director
  • 2.  WYMS must raise 200,000 a year Move towards self-sustainability Progress monitored every year
  • 3. Diverse SupportEthnic Business Political Artist Children
  • 4.  On-Air Fundraising Increased Community Based Programming Strong Jazz Community Support of Mayor, Senator
  • 5. Few School ProgramsSecret Clubhouse
  • 6.  Other Public Radio Stations Salaries Set by School Board Few Corporate Sponsors Board not a Fundraising Board
  • 7. Show Jazz is EducationalAmerican History & Jazz Theory
  • 8.  Use Kids in Programs Teach Radio to Students Build Membership Base Partner With Other Stations
  • 9. Sell FrequencyWUWM Expands Signal
  • 10.  Jazz Stations Cut Nationally Other Formats More Viable School Programs More Important
  • 11.  Raise $200,000 Reinstate Funding Transfer License
  • 12.  Fundraising On-Air  Engage community leaders  Add Challenges/Power Hour  Train Ethnic Hosts
  • 13.  Reduce Expenses Corporate Sponsorships Events Philanthropic Donor
  • 14.  Political  Lobby School Board  Pressure from Mayor  Organize Parents for Jazz
  • 15.  Programming  Tie programs to schools  Teach radio
  • 16.  Organize Community Group Find an Interested Party
  • 17. Depends on YouKeep Jazz Radio in Milwaukee

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