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Kick off mmr
Kick off mmr
Kick off mmr
Kick off mmr
Kick off mmr
Kick off mmr
Kick off mmr
Kick off mmr
Kick off mmr
Kick off mmr
Kick off mmr
Kick off mmr
Kick off mmr
Kick off mmr
Kick off mmr
Kick off mmr
Kick off mmr
Kick off mmr
Kick off mmr
Kick off mmr
Kick off mmr
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Kick off mmr

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kickoff 2d semester (2012/2013)

kickoff 2d semester (2012/2013)

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  • 1. Minor Multimedia Ad Agency communication & multimedia designdonderdag 7 februari 13
  • 2. Minor Multimedia Ad Agency @ CMD “Creating, designing and producing identities, publicity and campagnes with multimedial solutions”donderdag 7 februari 13
  • 3. Minor Multimedia Ad Agency @ CMD Art Direction Design, visualisation Copywriting Concepting, Text Marketing SEO, AdWords, Social Media Account Projectmanagement *donderdag 7 februari 13
  • 4. Disciplines & fields: • Multimedia, Social Media • Colour, typography, logo, print, webdesign • Marketing- and communication strategies • Copywriting, press releases, webtext • Viral campagnes, guerrilla marketing • Search Engine Optimalisatie (SEO)donderdag 7 februari 13
  • 5. Teachers and consultants: • Gerdien Dijkstra - Centre of Expertise • Sake Jan Velthuis - Marketing, Entrepeneurship • Jacco de Weerd - Marketing, Entrepeneurship • Hendrik Tillema - Design, Photography • Merel Laferte - PPD, Concepting, Art • Mara van Rooij - PPD, Communication • Lolkje van de Kooi - PPD, Drawing, Concepting • Margreet Oostenbrug- Projectmanagement • Sven Stelpstra - Student assistant • Peter Wassenaar - Design, Copywriting, everything else...donderdag 7 februari 13
  • 6. Guest lectures: (onder voorbehoud) • David Kroese - Groots design • Douwe Huitema - BW H Designers, print • Ritsko van Vliet - Free Publicity • Martin Rijpstra - Photography • Christoph Riechert - Package design, Corp. Language • Sjef Smeets - Guerrilla marketingdonderdag 7 februari 13
  • 7. Projectmanagement and duo’sdonderdag 7 februari 13
  • 8. Projectmanagement? • Application letter (job interviews) • Motivation & learning goals • 3 projects eMail: Thursday before 18.00 to Peter and Margreet p.wassenaar@nhl.nl - m.i.oostenbrug@nhl.nldonderdag 7 februari 13
  • 9. Duo? • Motivational letter • Complementary competences / disciplines (art director/copywriter, designer/programmer, etc) • 3 projects eMail: Thursday before 18.00 to Peter p.wassenaar@nhl.nldonderdag 7 februari 13
  • 10. Minor Multimedia Ad Agency @ CMD Who are you? • Profile CMD site (photo, email, phone) • PPD, portfolio (getting to know you) • Sharing (community, give & get, workshops, etc) • Twitter: @MMReclBureau • Facebook.com/MultimediaalReclamebureaudonderdag 7 februari 13
  • 11. http://www.facebook.com/MultimediaalReclamebureaudonderdag 7 februari 13
  • 12. What and when? • Working on 2 projects (2x5 weken) • Projectgroups and duo’s • Midterm evaluations, presentations • Assessmentdonderdag 7 februari 13
  • 13. KICKOFF 6/2 DEADLINE 1 Introduction, briefs, PDP Spring-break PROJECT 1 wk 6 wk 7 wk 8 wk 9 wk 10 wk 11 wk 12 wk 13 6/2 25/2 28/3 Easter weekend DEADLINE 2 Evaluation 1 PROJECT 2 May holiday wk 14 wk 15 wk 16 wk 17 wk 18 wk 19 wk 20 wk 21 2/4 8/4 24/5 19/6 DEADLINE 3 Evaluation 2 PRODUCTION, QMI, POLISHING Assessment weeks wk 22 wk 23 wk 24 wk 25 wk 26 wk 27 27/5 3/6donderdag 7 februari 13
  • 14. Planning next week: Thursday feb. 7: - 10.00: Start in D2.026 Minor information, community setting, temporary groups, etc Lecture: Mad Men (Peter) - 12.00: Lunch (Sven) - 13.00: PPD, Getting to know eachother (Mara) - 18.00: deadline letters projectmanagers and duo’s (Peter, Margreet)donderdag 7 februari 13
  • 15. Planning next week: Friday feb. 8: - 11.00: Start in D2.026 Lecture: Art in advertising (Peter) - 14.00: Projectmanagers, duo’s, projectsdonderdag 7 februari 13
  • 16. Planning next week: Monday feb. 11: - 10.00: Start in D2.026 - 11.30: Lecture Learninggoals and mindmapping (Sake Jan) - 14:00: Briefing projectmanagers (Margreet) - 15:00: Pitch projectmanagers / projectdonderdag 7 februari 13
  • 17. Planning next week: Tuesday feb. 12: - All teachers absent - 10.00: Applications students (projectmanagers) - 16:00: Groups formed - all day: LAN party, movies, design documentaries (Sven)donderdag 7 februari 13
  • 18. Planning next week: Wednesday feb. 13: - 10.00: Filmhuis: Upload Cinema “Me The Media” (Hendrik) - 14.00: Lecture Communicationplan (Sake Jan)donderdag 7 februari 13
  • 19. Planning next week: Thursday feb. 14: - 10.00: PDP production (Mara, Peter) - 12.00: Lecture Guerrillamarketing (Sjef Smeets)donderdag 7 februari 13
  • 20. Planning next week: Friday feb. 15: - PDP’s ready! - 11.00: Lecture Art History (Merel) - 13.00: Museum Groningen First projectweek after the spring break!donderdag 7 februari 13
  • 21. Client Pitches: Animal Welfare - promotional campaign - Marko Ruis Kitchenstudio Kleyne Sint Jacob - promotional campaign - Tim Laning Windmill “de Hoop” - Visual identity, redesign website - Geesje Duursma Ark Fryslan - promotional campaign - Loes de Vries EemsDelta College - promotional campaign - Jan Steenmeijer Dining at the Farm - promotional campaign - Jenneke v/d Heide Floor Ghana - Visual identity - Gerdien Dijkstra CMD game event - Visual Identity, look & feel - Birgitte Jansen minor Entrepreneurship - Interactive pdf - Sake Jan Velthuis minor Entrepreneurship - Key visuals - Sake Jan Velthuis Centre of Expertise - promotional campaign - Jolanda Postmadonderdag 7 februari 13

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