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Design is not an object,            design is an action,            a verb.©2013 Studio Peter Van Riet nv, all rights rese...
Creative    Outlaw©2013 Studio Peter Van Riet nv, all rights reserved.
Changing                          Changes©2013 Studio Peter Van Riet nv, all rights reserved.
Consumer©2013 Studio Peter Van Riet nv, all rights reserved.
Sustainability©2013 Studio Peter Van Riet nv, all rights reserved.©2013 Studio Peter Van Riet nv, all rights reserved.
Digital©2013 Studio Peter Van Riet nv, all rights reserved.
Internet of        Things©2013 Studio Peter Van Riet nv, all rights reserved.
Technology©2013 Studio Peter Van Riet nv, all rights reserved.
"Its is not the strongest of the   species that survive, nor the   most intelligent, but the one   most responsive to chan...
Battlefields©2013 Studio Peter Van Riet nv, all rights reserved.
STATUS QUO IS NO            LONGER AN OPTION                      NEED FOR                     INNOVATION©2013 Studio Pete...
Vision &            Strategy©2013 Studio Peter Van Riet nv, all rights reserved.
Brand©2013 Studio Peter Van Riet nv, all rights reserved.
Product &    Service©2013 Studio Peter Van Riet nv, all rights reserved.
Culture &        Organisation©2013 Studio Peter Van Riet nv, all rights reserved.
©2012 Studio Peter Van Riet nv, all rights reserved.©2013 Studio Peter Van Riet nv, all rights reserved.                  ...
Activate                          Creativity©2013 Studio Peter Van Riet nv, all rights reserved.
Design is the process of                         discovering opportunities                         and turning them into  ...
The ability to see order in                                                       chaos is called creativity              ...
Creativity is the path to the future.Design should reflect company DNA.Without a story, there’s no movie.Unlearn what you k...
Design©2013 Studio Peter Van Riet nv, all rights reserved.
Why  Why  Why©2013 Studio Peter Van Riet nv, all rights reserved.
Thinking            Doing                                                  First Think                                    ...
DESIRABILITY             FEASABILITY             VIABILITY©2013 Studio Peter Van Riet nv, all rights reserved.
1. USER                         IDENTIFY                      Know who your users are                         LOOK        ...
2. BRAINSTORM                                                       Future Sketching                                      ...
3. PROTOTYPE             IMPROVE THROUGH ITERATION©2013 Studio Peter Van Riet nv, all rights reserved.
Tools                                                       Internal Analysis               External Analysis             ...
Head                                                       Heart                                                        Gu...
SEE NEW OPPORTUNITIES     CONNECT BETTER WITH THE PEOPLE YOU SERVE     TRANSFORM DATA IN ACTIONABLE IDEAS     INCREASE SPE...
Cultivate©2013 Studio Peter Van Riet nv, all rights reserved.
Design                    x                    Business©2013 Studio Peter Van Riet nv, all rights reserved.
Role of a      Designer                                                                 Design as                         ...
4000               FTSE - ALL SHARE                                    DESIGN PORTFOLIO                 3500              ...
THINK BIG                                                       SPEND SMALL©2013 Studio Peter Van Riet nv, all rights rese...
FINANCIAL                          BRAND                 HUMAN                    EMPLOYEES                          PROCE...
GO /                                                                                                                    NO...
©2013 Studio Peter Van Riet nv, all rights reserved.
©2013 Studio Peter Van Riet nv, all rights reserved.
PACHINKO©2013 Studio Peter Van Riet nv, all rights reserved.
Thanks                                                         @pvanriet©2013 Studio Peter Van Riet nv, all rights reserved.
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Studio Peter Van Riet // Design is not an object, design is an action, a verb.

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Keynote Munich Creative Business Week February 2013

Published in: Design

Transcript of "Studio Peter Van Riet // Design is not an object, design is an action, a verb. "

  1. 1. Design is not an object, design is an action, a verb.©2013 Studio Peter Van Riet nv, all rights reserved.
  2. 2. Creative Outlaw©2013 Studio Peter Van Riet nv, all rights reserved.
  3. 3. Changing Changes©2013 Studio Peter Van Riet nv, all rights reserved.
  4. 4. Consumer©2013 Studio Peter Van Riet nv, all rights reserved.
  5. 5. Sustainability©2013 Studio Peter Van Riet nv, all rights reserved.©2013 Studio Peter Van Riet nv, all rights reserved.
  6. 6. Digital©2013 Studio Peter Van Riet nv, all rights reserved.
  7. 7. Internet of Things©2013 Studio Peter Van Riet nv, all rights reserved.
  8. 8. Technology©2013 Studio Peter Van Riet nv, all rights reserved.
  9. 9. "Its is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.” Charles Darwin©2013 Studio Peter Van Riet nv, all rights reserved.
  10. 10. Battlefields©2013 Studio Peter Van Riet nv, all rights reserved.
  11. 11. STATUS QUO IS NO LONGER AN OPTION NEED FOR INNOVATION©2013 Studio Peter Van Riet nv, all rights reserved.
  12. 12. Vision & Strategy©2013 Studio Peter Van Riet nv, all rights reserved.
  13. 13. Brand©2013 Studio Peter Van Riet nv, all rights reserved.
  14. 14. Product & Service©2013 Studio Peter Van Riet nv, all rights reserved.
  15. 15. Culture & Organisation©2013 Studio Peter Van Riet nv, all rights reserved.
  16. 16. ©2012 Studio Peter Van Riet nv, all rights reserved.©2013 Studio Peter Van Riet nv, all rights reserved. Be Different!
  17. 17. Activate Creativity©2013 Studio Peter Van Riet nv, all rights reserved.
  18. 18. Design is the process of discovering opportunities and turning them into usable solutions.©2012 Studio Peter Van Riet nv, all rights reserved.©2013 Studio Peter Van Riet nv, all rights reserved.
  19. 19. The ability to see order in chaos is called creativity Creativity = Ideas Design = The application of ideas Innovation = The application of ideas to create business value Innovation is the ability to convert ideas into invoices.©2013 Studio Peter Van Riet nv, all rights reserved.
  20. 20. Creativity is the path to the future.Design should reflect company DNA.Without a story, there’s no movie.Unlearn what you know, learn from what you don’t.Failure leads to insight, success to stagnation.Ideas are bigger than budgetsCollaboration drives creativity MANIFESTOSomeone else is already moving.©2013 Studio Peter Van Riet nv, all rights reserved.
  21. 21. Design©2013 Studio Peter Van Riet nv, all rights reserved.
  22. 22. Why Why Why©2013 Studio Peter Van Riet nv, all rights reserved.
  23. 23. Thinking Doing First Think Then Make Do in order to know Know in order to do better©2013 Studio Peter Van Riet nv, all rights reserved.
  24. 24. DESIRABILITY FEASABILITY VIABILITY©2013 Studio Peter Van Riet nv, all rights reserved.
  25. 25. 1. USER IDENTIFY Know who your users are LOOK Observe them INVOLVE Engage them TRY Be them UNDERSTAND THEM !©2013 Studio Peter Van Riet nv, all rights reserved.
  26. 26. 2. BRAINSTORM Future Sketching Idea Generation Blue Ocean Strategies Feasibility Budget DIVERGE CONVERGE CREATE CHOICES MAKE CHOICES©2013 Studio Peter Van Riet nv, all rights reserved.
  27. 27. 3. PROTOTYPE IMPROVE THROUGH ITERATION©2013 Studio Peter Van Riet nv, all rights reserved.
  28. 28. Tools Internal Analysis External Analysis Value Chain Analysis Technology Scan Stakeholder Analysis Buying Patterns Competitor Analysis Trend Analysis Ecological Analysis Habit & Perceptions Business Model Canvas P.O.S Impact INVOLVING PROTOTYPING DESK BASED FIELD RESEARCH A day in the life diaries Story playground. Storyboarding Fly on the wall research Draw the experience Empathy tools. Persona Guided tours and shop Extreme user Interviews Bodystorming Customer journey along. Unfocus groups Paper prototyping mapping Visual ethnography©2013 Studio Peter Van Riet nv, all rights reserved.
  29. 29. Head Heart Gut©2013 Studio Peter Van Riet nv, all rights reserved.
  30. 30. SEE NEW OPPORTUNITIES CONNECT BETTER WITH THE PEOPLE YOU SERVE TRANSFORM DATA IN ACTIONABLE IDEAS INCREASE SPEED OF EFFECTIVNESS CREATING NEW SOLUTIONS©2013 Studio Peter Van Riet nv, all rights reserved.
  31. 31. Cultivate©2013 Studio Peter Van Riet nv, all rights reserved.
  32. 32. Design x Business©2013 Studio Peter Van Riet nv, all rights reserved.
  33. 33. Role of a Designer Design as strategy Design as Design process as styling No Design©2013 Studio Peter Van Riet nv, all rights reserved.
  34. 34. 4000 FTSE - ALL SHARE DESIGN PORTFOLIO 3500 EMERGING PORTFOLIO FTSE 100 3000 DESIGN RETURN 2500 2000 1500 1000 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 SHARE PRICES OF COMPANIES USING DESIGN DESIGN INVESTMENT EFFECTIVELY HAVE OUT-PREFORMED THE FTSE ALL SHARE INDEX BY 200% IN OVER 10 YEAR PERIOD THE DESIGN INDEX©2013 Studio Peter Van Riet nv, all rights reserved.
  35. 35. THINK BIG SPEND SMALL©2013 Studio Peter Van Riet nv, all rights reserved.
  36. 36. FINANCIAL BRAND HUMAN EMPLOYEES PROCESS ENVIRONMENT USER VALUE I.P DESIGN VISION©2013 Studio Peter Van Riet nv, all rights reserved.
  37. 37. GO / NO-GO DEFINITION CONFIRMATION PROJECT OWNER GO / NO-GO DESIRABILITY FESABILITY VIABILITY GO / NO-GO BUSINESS PLAN FINANCIAL PLAN START UP DESIGN THINKING DESIGN MANAGEMENT PRODUCT SERVICE BRAND DESIGN DESIGN LEADERSHIP©2013 Studio Peter Van Riet nv, all rights reserved.
  38. 38. ©2013 Studio Peter Van Riet nv, all rights reserved.
  39. 39. ©2013 Studio Peter Van Riet nv, all rights reserved.
  40. 40. PACHINKO©2013 Studio Peter Van Riet nv, all rights reserved.
  41. 41. Thanks @pvanriet©2013 Studio Peter Van Riet nv, all rights reserved.
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