Your SlideShare is downloading. ×

Digital media research

130

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
130
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Marketers are recognizing the trend and increasing budgets for mobile.
  • Podcast audience is growing fast
  • Transcript

    • 1. There will be 10 BILLION mobile subscribers by 2020
    • 2. Internet is taking over the consumer’s media day http://www.slideshare.net/McK_CMSOForum/turning-the-digital-revolution-intoan-opportunity-for-the-media-industry
    • 3. Advertisers are following the audience http://www.slideshare.net/McK_CMSOForum/turning-the-digital-revolution-intoan-opportunity-for-the-media-industry
    • 4. Mobile usage has quintupled in five years. http://www.slideshare.net/McK_CMSOForum/turning-the-digital-revolution-intoan-opportunity-for-the-media-industry
    • 5. Smartphone ownership eclipsed that of personal computers in 2012. 192.4 176.3 Smartphone Users (millions) 157.7 137.5 115.8 93.1 62.6 2010 2011 2012 2013 2014 2015 2016 US Smartphone Users and Penetration, 2010-2016 http://www.emarketer.com/Article/Smartphones-Continue-Gain-Share-US-Mobile-Usage-Plateaus/1008958
    • 6. By 2017, HALF of all digital ad spending in North America will go toward mobile advertising. An estimated $33 Billion will be spent advertising on tablets, smartphones and other devices. 49% 23 Times what was spent in 2011. 42% 34% 26% 19% 11% 4% 2011 2012 2013 2014 2015 % of digital ad spend by year eMarketer, August 2013 2016 2017
    • 7. Smartphone owners have more disposable income
    • 8. Moms are a key target demographic for advertisers http://www.slideshare.net/webby2001/moms-and-media-2013-by-edison-research
    • 9. Internet use is growing faster than any other media. 9
    • 10. Podcasts are closely tied to internet radio 10
    • 11. Internet radio listenership is experiencing dramatic increases
    • 12. Internet radio listenership is experiencing dramatic increases
    • 13. US Monthly Internet Radio Listeners, 2010 – 2016 Millions, % of internet users and % of population http://www.emarketer.com/Article/Internet-RadiosAudience-Turns-Marketer-Heads/1009652
    • 14. People are spending increasingly more time with internet radio
    • 15. People are listening to internet radio in their cars www.abacast.com 15
    • 16. Advertisers are allocating more of their budgets to digital radio US Radio Ad Spending, by Segment, 2010 – 2016 Billions and % change http://www.emarketer.com/Article/Internet-RadiosAudience-Turns-Marketer-Heads/1009652
    • 17. Budgets for online & mobile radio are growing the fastest
    • 18. With Good Reason: Internet Radio Listeners Are Twice As Likely To Purchase
    • 19. Internet radio brands are predominantly music formatted.
    • 20. Radio has always been about much more than music. News, Talk & Sports dominate radio formats. 6% AC 7% Oldies 19% 7% Latin 21% The spoken word has never been more popular. http://www.radioadvertisinghome.com/radio-station-formats/ Country News - Talk Sports
    • 21. Apple & Podcasts • Apple has offered podcasts in its iTunes store since the mid 2000s. • In July 2013, Apple reached ONE BILLION podcast subscriptions (podcasts that are regularly downloaded) • Over a quarter of a million different podcast shows exist on iTunes • Over eight million podcast episodes have been published on the iTunes store in total http://www.theinquirer.net/inquirer/news/2284111/apple-itunes-has-one-billion-podcast-subscribers
    • 22. iTunes Radio • Apple released iTunes Radio on Sept. 18, 2013 as part of its iOS 7 system update, placing the app on millions of its devices from Day 1. • McDonald’s, Nissan, Pepsi and Proctor & Gamble have paid in excess of $10 million for the privilege of advertising on iTunes Radio through the end of 2013 - Ad Age. • Apple does not sell advertising within podcasts on iTunes Radio and refers podcast producers to PodcastOne for ad sales representation http://www.theinquirer.net/inquirer/news/2284111/apple-itunes-has-one-billion-podcast-subscribers
    • 23. Millions more will soon have instant access top podcasts baked-in to their iPhones. Source: The Internet Radio Marketplace, GroupM Next 2013 23
    • 24. Growing Fast The number of people listening to podcasts more than doubled in just five years. 29% 23% 13% 2007 2010 2012 % of Americans who have downloaded a podcast Source: Edison research Podcast Consumer 2012
    • 25. Podcast Listening Breakdown www.abacast.com 25
    • 26. Approx. 3 out of 4 adults over 25 are listening to LESS AM/FM radio as a result of podcasts.
    • 27. 27
    • 28. 28
    • 29. 29

    ×