To real Broadband in Russia

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  • Working for France Telecom you will be aware of the Mobile market so I’ll only spend a minute on this…….. When we first started using Mobile Devices the market focused on Voice technologies – pretty soon a mobile phone became part of day to day life – how would we manage with out them! Then we started to see data across a wireless network – starting with simple SMS messages but increasingly focused on business applications – PIM and email but also SAP, Siebel as we moved to FFA and SFA solutions. It was at this point that IBM identified the opportunity as being sufficiently sized to set up a EBO. As we continue up the technology curve we are seeing new applications – not just dependent on mobile phones but also machine to machine communicating wirelessly. And we’re even seeing the pick up of Consumer Services as new devices emerge that are consumer friendly.
  • To real Broadband in Russia

    1. 1. Beyond the Q to Q Business: To real Broadband in Russia Marat Guriev, Internet Providers Union (SOI), President, IBM East Europe/ Asia Governmental Programs Manager
    2. 2. Hype and Reality: The Evolution of Wireless Solutions Private Voice Networks 2G (e.g. GSM ) 2.5G - WLAN Broadband (3G/Cable/DSL...) Device (OSGi, PDAs...) 1990's 2000 2003 2004 onwards SMS Consumer Voice Enterprise Voice Messaging/e-mail Sales Force Field Force Asset Monitoring Smart Tag Commerce Smart Home Infotainment Hot Spots Enterprise Data Advanced Consumer Data
    3. 3. Increasing Reliance of Enterprises on Information & Communications Technology
    4. 4. Broadband Changes Everything
    5. 5. The Impact of Emerging Broadband Business Home Source: IDC 2004, Yankee Group 2004 Source: My personal opinion One other trend to remember : – Higher bandwidth speeds  Improved Application Value Wired & Wireless
    6. 6. Broadband Emerging Trends and hidden Long Term Tendencies Business Person Community Video streaming Distance Learning Games Home Security Advertising MP3 Music Home Networking Messaging Portals Access Fee Video Calls e-commerce Access Fee e-commerce Tele-worker Remote access e-business VPN Asset monitoring Tourism/ Commerce info Public Utilities Traffic Control e-citizen portal Public Safety Citizen services City Operations Public Access control Layered Services Emergency Services Wired and Wireless Broadband, grids, mesh and Ad Hoc Networks <ul><li>As the market matures, basic internet access is not enough </li></ul><ul><li>Moving up with value added services </li></ul><ul><li>Business and residential value adds are different </li></ul><ul><li>VEEE –Virtual Embedded Educational Environments represents future multifunctional BB load </li></ul>VEEE
    7. 7. Emerging Markets waves of Innovation: - Pervasive Wireless Solutions EBO growth path 05/2000 2001 2002 2003 2004 2005 Next wave of networks and devices: Sensors & Actuators, RFID, Asset Monitoring, Smartcard, Emerging Broadband Solutions Transfer for scaling WFM solution areas reaching a phase of mass adoption <ul><li>Network Infrastructure </li></ul><ul><li>Workforce Mobility </li></ul><ul><li>MTM (eB2sM) </li></ul><ul><li>RFID and Asset Monitoring </li></ul><ul><li>Emerging Broadband Solns </li></ul>VEEE VEEE VEEE Wireless EBO starts - focus on network infrastructure Increase focus on Industry-specific solutions in Workforce Mobility & Machine-to-machine communication Address Workforce Mobility; Launched e-Business to Smart Machine Transition SPDE & WLAN
    8. 8. Wireless Broadband Vision at Home at the Office On the Road Enterprise Intranet 3G/802.20 Network Ethernet WLAN ISP Service Provider Hotels, Conference centers, Cafes, Restaurant, Ports, Stations,…. Visiting Customers WLAN in venues Ethernet WLAN for visitors Public Transport Staff use Citywide Broadband Ad-hoc Broadband Passenger use ISP Track side WLAN Staff use Public use Wireless backhaul Hotspots Home office On train WLAN VEEE THE INTERNET
    9. 9. Thank You Marat Guriev, SOI President, IBM EE/A GP Manager [email_address] +7095 2586343

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