Statistics World’s 3 rd Largest Retailer 64 Billion Euro in Sales 2200 Stores Over 280,000 employees
Tom “ RFID Network Infrastructure is what Reva does. Here you see one of our TAP appliances and what typical scaled / production deployments look like with this approach. RFID network infrastructure is the controlling and coordinating element at the edge…readers and tags below, standard interfaces to IBM and other enterprise systems above, enabled by the layering instantiated by standards…” rfid network infrastructure appliance: open, facility wide view, redundant, scalable delivering accurate tag data enriched with exact place and time of tag.
Tom Here’s where Reva’s strengths really impact Metro…
Pete – Start Hello to everyone and welcome to today's Webinar, &quot;The Network Approach to RFID Delivers Improved System Performance, Sustained Operations and Enhanced ROI. We have just a few short messages before we begin. This Webinar features some detailed slides; to enlarge your window of those slides, you can click the &quot;enlarge slides&quot; button – located on the left hand-side of your console. Later in the program, we will ask you to fill out a short survey. If you'd like to access the survey now, simply click the survey button on the left-hand side of your interface. By submitting your feedback, you will be providing Reva and TechOnLine with valuable feedback. Finally, this presentation is designed to be interactive. You can ask a question at anytime during the session by typing your question in the text area on the left-hand side of your interface, and then clicking submit. Our presenters will answer questions at the end of this webinar, but feel free to enter them at any time.
Gerd “ thank you, Peter…As mentioned in the introduction we’ve implemented RFID at about 200 sites. The rollout encompasses Cash & Carry Supermarkets, Real Hypermarkets and distribution centers in Germany and we’ve also done a major project in a department store that we’ll talk about as well. (This is just an opening – to let them know what will come next covers the Supermarket / Hypermarket rollout and Galeria item level programs)
Gerd This is the architecture slide… RFID is another networking technology, highlight layers, vendors concentrating on layers makes the deployment model scalable and workable, enables standardardisation, production operations and freedom of choice
Gerd Summarize the Cash & Carry and Real rollout: numbers of facilities stress speed to do rollout comment on breadth of reader vendors / types physical coverage areas and Processes effected
Gerd Story is – working DCs, high throughput, efficient operations Getting the right goods on the right truck gives excellent ROI because you know that goods will be shipped to the right supermarket. Requires mixture of accurate technology and back end processing Dock door cross read elimination Ambient tags of staged goods Accurate locations Good data passed to IBM at the enterprise for shipment / receiving verification Operator feedback in timely manner was critical – red/green light at the door required system response times that did not adversely effect operators working at real speed, Reva at the edge and IBM at the enterprise achieved this Various tests run to ensure accuracy and scalability: September 2006: ETSI tests at Verena DC project managed by IBM, with 8 different Reader vendors, culminating in 36 Dock doors simultaneously of mixed P&G pallets with over 2000 tags and > 98% read accuracy May 2007: Tests of simultaneously 6 stores and DCs each with 3 Dock doors with 80 tags per pallett (=100% read rate) and 300 tags per pallett (> 99.5% accuracy)
Gerd (with Pete transition) Story here is: Automatic Goods Receipt Bi-directional portal Goods movement directionality Front store / back store… Pete transition – Since we’ve been talking about store level at the Supermarkets now would be a good time to go over the ground breaking programs you have implemented at the Galeria Kaufhof Department store in Essen…could you please tell us about this operation, the implications of item level RFID for garments on the store floor and the consumer facing applications you are running…Dr. Wolfram
Gerd “ Sure, we’ve talked about the supermarket and hypermarket deployment, now lets discuss what we’re doing with a dramatic item level deployment at one of our Galeria Kaufhof department stores.” Give highlights of the slide, stressing size and complexity…but it works because of the technology we’ve deployed
28.05.10 Seite Gerd Overview of the physical site – numbers of readers, tagged items, backstore vs. front store is not the same or simple as a warehouse style back room
Tom Talks about what the set up looks like in the Reva solution - Dense readers and complex antenna orientations Cross Reads at Changing Rooms are the same issue that exists at dock doors – solved with this approach The HOT Tag example – RF doesn’t always behave like you want it to. Sometimes tags are read 50 meters away. Many tags are read simultaneously by many readers. Indeed one tag was read by all 60+ readers at the same time, and it was on a shirt that was definitely lying, unmoving on a shelf! Importantly Reva TAP saw all reads by all readers but reported only one read and location, the right one, to the IBM EPCIS application. Dense readers Interference, channel plan, max rf = optimal performance Benchmark tags for determining location of shelves being read by handheld readers
Gerd The density of antennae and readers, both fixed and handheld, creates issues that only a standards-based, network approach can solve. All EPC standards are implemented, eg use of LLRP to control readers brings substantial benefits in performance of readers and network bandwidth usage. Mixing near-field (or proximity) reading where location accuracy to within inches is needed (eg POS or smart shelves) with far-field (vicinity) where feet or yards is ok, but using the same UHF tags all the time, is the key to enabling the applications that bring ROI. Without a networked approach the system would not perform. The TAP controls all readers and antennae, thereby ensuring that no antennae use the same RF spectrum at the same time.
Gerd (input from Martin) Story here is: Consumer facing applications Near-field shelves Handhelds in proximity to fixed readers Breadth of devices and applications Martin Comment: “you know I’ve been to the Essen store …technology comes together for real business transformation, consumer benefits, etc.” High staff acceptance and enthusiasm eg for handheld stock counting . List benefits.
Gerd “ the onfloor applications have been well embraced by our customers and staff. In fact, the RFID on the shop floor actually extends to the Point-of-Sale Cashier counters. We are monitoring sales via RFID and analyzing the RFID scans vs. the cash register transactions to see how we can improve the check out process… Story here is: POS is included Constant RF coverage, location identification is critical at check out – combination of near-field and Reva control
Gerd Story here is: Combination of EAS and UHF Loss prevention infrastructure is operated and managed as part of the RFID infrastructure
Gerd with Tom, Martin discussion back and forth Gerd – summarize slide points Tom Comment - Metro’s rollout proves that the technology is ready to support the business. Martin Comment – and the business operations are seeing benefits across multiple domains from inventory management to customer service. Finish with Gerd saying – Metro is able to deliver better service to our customers: fresher goods and better availability; we are seeing lower costs through supply chain optimisation, and additional benefits are being derived from the data analytics we are running on product appeal and placement. Pete will takes over at end of slide and transitions to the last part
Deploying RFID for Value Across the Enterprise Presented at AIDC 100 October 15, 2008
HP’s Perspective: RFID Can Address Business Problems
Contains large proportion of serialized product
Requires careful tracking
Use of multiple vendors at multiple supply chain points
Requires identification of items and their location
Performance monitoring and hand offs
Barcodes provide this capability today BUT
Physical limitations limit where and how often it can be applied without unbearable additional costs
May 28, 2010
HP RFID Geographic Scope May 28, 2010 RFID impacts businesses, operations and customers in all Regions. Therefore program scope is global and pan HP in nature. Commercial sites Retail sites 30+ sites now RFID capable