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  1. 1. RFID Presentation by: Lance Bowness Ben MacDonald Dustin Snyder RUBEE
  2. 2. Introduction <ul><li>What is it </li></ul><ul><li>Where it started </li></ul><ul><li>Who uses it </li></ul><ul><li>Issues </li></ul><ul><li>Costs </li></ul><ul><li>The future of the Technology </li></ul>
  3. 3. RFID <ul><li>Technology for automated identification of objects </li></ul><ul><li>A RFID device is a small microchip designed for wireless data transmission. </li></ul><ul><li>A RFID system is comprised of readers and servers. </li></ul><ul><li>Uses high frequency 13.56MHz to ultrahigh frequency( 916 Mhz ) </li></ul><ul><li>Passive RFID – no power source </li></ul><ul><li>Active RFID chips – longer range , more space </li></ul>
  4. 4. Brief History <ul><li>Introduced in a business plan in 1969 for use in transportation, banking, security and medical domains. </li></ul><ul><li>First demonstrated in 1971 by the NY Port Authority for Toll Passes </li></ul><ul><li>Initial RFID passive technologies first used in 1973 </li></ul>
  5. 5. Rubee <ul><li>Operates at a low frequency of 113 kHz </li></ul><ul><li>Ultra low power consumption : lithium battery lasts up to 10 years </li></ul><ul><li>Overcomes limitations of RFID, Rubee tags much more easy to read and operate under harsh conditions. </li></ul><ul><li>Not an alternative to RFID </li></ul><ul><li>Range of 10 to 50 feet </li></ul><ul><li>Disadvantges : low bandwidth , less tags can be read at one time. </li></ul>
  6. 6. Our Focus <ul><li>Rubee – new, limited scope </li></ul><ul><li>Is Rubee the next generation of RFID? </li></ul><ul><li>RFID – Widely used, better examples( Walmart ) </li></ul>
  7. 7. Wal-Mart <ul><li>In June 2003, Wal-Mart, the world’s largest retailer, instructed its top 100 suppliers to place RFID tags on all its pallets and cases by January 2005, and later announced it would be applied to an additional 200 suppliers by January 2006. </li></ul>
  8. 8. Along the Supply Chain
  9. 9. Supply Chain Management <ul><li>Tagging </li></ul><ul><li>Managing the flow of </li></ul><ul><li>products </li></ul><ul><li>Scanning </li></ul><ul><li>Tracking - Delivery of the right product, at the right time , in the right amount, to the right place. </li></ul>
  10. 10. Who else uses it ??? <ul><li>Esso </li></ul><ul><li>Tim Hortons </li></ul><ul><li>Ford </li></ul><ul><li>Citibank </li></ul><ul><li>US Government </li></ul><ul><li>Macpass </li></ul><ul><li>Fed Ex </li></ul>
  11. 11. Business Applications <ul><li>Personal Identification ( Passport, Access Pass ) </li></ul><ul><li>Business Intelligence </li></ul><ul><li>Automotive (Ignition, Anti-theft ) </li></ul><ul><li>Payments( Quick pay ) </li></ul><ul><li>Implants ( Tracking Animal Herds, Humans ) </li></ul><ul><li>Supply Chain Management ( Inventory tracking ) </li></ul>
  12. 12. Benefits <ul><li>Consumer Convenience </li></ul><ul><li>Security </li></ul><ul><li>Improved Service </li></ul><ul><li>Efficiency </li></ul><ul><ul><li>Cost </li></ul></ul><ul><ul><li>Logistic </li></ul></ul><ul><ul><li>Management </li></ul></ul><ul><li>Peace of mind </li></ul>
  13. 13. The Market <ul><li>RFID </li></ul><ul><li>around $4b , projected to reach $12.3 b by 2010 </li></ul><ul><li>RUBEE </li></ul><ul><li>Still in introductory stages </li></ul>
  14. 14. Costs <ul><li>Initial fixed cost – 5 cents per tag </li></ul><ul><li>(single item, case, pallet ) </li></ul>One source says that initial costs reach up to 9 million dollars , depending on how many products are to be tagged
  15. 15. Issues <ul><li>IS to handle the Data : SCM </li></ul><ul><li>Training </li></ul><ul><li>Security/Privacy </li></ul>
  16. 16. What the future holds <ul><li>The Combination of these technologies </li></ul><ul><li>From business to consumer focus </li></ul><ul><li>Rubee the new RFID? </li></ul>
  17. 17. Sources <ul><li>The benefits, challenges and impacts of radio frequency identification technology </li></ul><ul><li>Peter Jones; Colin Clarke-Hill; David Hillier; Daphne Comfort </li></ul><ul><li>Marketing Intelligence & Planning; 2005; 23, 4/5; ABI/INFORM Global </li></ul><ul><li>pg. 395 </li></ul><ul><li>RFID: THE CHANGES IT WILL BRING </li></ul><ul><li>Ariel Markelevich; Ronald Bell </li></ul><ul><li>Strategic Finance; Aug 2006; 88, 2; ABI/INFORM Global </li></ul><ul><li>pg. 46 </li></ul><ul><li>Unlocking the Value of RFID </li></ul><ul><li>PRODUCTION AND OPERATIONS MANAGEMENT POMS </li></ul><ul><li>Vol. 16, No. 1, January-February 2007, pp. 40–64 </li></ul><ul><li>issn 1059-1478 07 1601 040 </li></ul><ul><li>Risks of RFID </li></ul><ul><li>COMMUNICATIONS OF THE ACM </li></ul><ul><li>May 2006/Vol. 49, No. 5 </li></ul><ul><li>WHAT DOES RFID DO FOR THE CONSUMER? </li></ul><ul><li>COMMUNICATIONS OF THE ACM </li></ul><ul><li>September 2005/Vol. 48, No. 9 </li></ul><ul><li>White Paper: RuBee Hard Hat Area September 2006 • Vol.6 Issue 9 Page(s) 44-47 in print issue </li></ul>
  18. 18. Questions/Comments??
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