RFID Presentation by: Lance Bowness Ben MacDonald Dustin Snyder RUBEE
What is it
Where it started
Who uses it
The future of the Technology
Technology for automated identification of objects
A RFID device is a small microchip designed for wireless data transmission.
A RFID system is comprised of readers and servers.
Uses high frequency 13.56MHz to ultrahigh frequency( 916 Mhz )
Passive RFID – no power source
Active RFID chips – longer range , more space
Introduced in a business plan in 1969 for use in transportation, banking, security and medical domains.
First demonstrated in 1971 by the NY Port Authority for Toll Passes
Initial RFID passive technologies first used in 1973
Operates at a low frequency of 113 kHz
Ultra low power consumption : lithium battery lasts up to 10 years
Overcomes limitations of RFID, Rubee tags much more easy to read and operate under harsh conditions.
Not an alternative to RFID
Range of 10 to 50 feet
Disadvantges : low bandwidth , less tags can be read at one time.
Rubee – new, limited scope
Is Rubee the next generation of RFID?
RFID – Widely used, better examples( Walmart )
In June 2003, Wal-Mart, the world’s largest retailer, instructed its top 100 suppliers to place RFID tags on all its pallets and cases by January 2005, and later announced it would be applied to an additional 200 suppliers by January 2006.
Along the Supply Chain
Supply Chain Management
Managing the flow of
Tracking - Delivery of the right product, at the right time , in the right amount, to the right place.
Who else uses it ???
Personal Identification ( Passport, Access Pass )
Automotive (Ignition, Anti-theft )
Payments( Quick pay )
Implants ( Tracking Animal Herds, Humans )
Supply Chain Management ( Inventory tracking )
Peace of mind
around $4b , projected to reach $12.3 b by 2010
Still in introductory stages
Initial fixed cost – 5 cents per tag
(single item, case, pallet )
One source says that initial costs reach up to 9 million dollars , depending on how many products are to be tagged
IS to handle the Data : SCM
What the future holds
The Combination of these technologies
From business to consumer focus
Rubee the new RFID?
The benefits, challenges and impacts of radio frequency identification technology
Peter Jones; Colin Clarke-Hill; David Hillier; Daphne Comfort
Marketing Intelligence & Planning; 2005; 23, 4/5; ABI/INFORM Global
RFID: THE CHANGES IT WILL BRING
Ariel Markelevich; Ronald Bell
Strategic Finance; Aug 2006; 88, 2; ABI/INFORM Global
Unlocking the Value of RFID
PRODUCTION AND OPERATIONS MANAGEMENT POMS
Vol. 16, No. 1, January-February 2007, pp. 40–64
issn 1059-1478 07 1601 040
Risks of RFID
COMMUNICATIONS OF THE ACM
May 2006/Vol. 49, No. 5
WHAT DOES RFID DO FOR THE CONSUMER?
COMMUNICATIONS OF THE ACM
September 2005/Vol. 48, No. 9
White Paper: RuBee Hard Hat Area September 2006 • Vol.6 Issue 9 Page(s) 44-47 in print issue