Technology and market insight
IDTechEx Consulting & Research
IDTechEx Consulting helps you to:
» Exploit market and technology trends
» Develop and benchmark your strategy
» Dominate your competitive environment
» Determine optimal product positioning
» Secure your investments through due diligence
Organic & Printed
Packaging Smart Packaging
IDTechEx Consulting: Custom Research and Market Intelligence
Printed Electronics & RFID In-depth research studies
IDTechEx provides custom consulting, research and IDTechEx has worked for several of the world’s
advisory services to help develop your business in largest companies as well as small start-ups.
printed/thin film electronics, RFID and smart Studies for these companies have included
packaging. IDTechEx gives strictly independent researching competitors and technologies. Our
marketing, technical and business advice and market research reports are purchased and valued
services on these subjects in three forms – by both large and small companies. References
consulting, publications and conferences. from some of these clients are available upon
Our work includes technology and market
benchmarking, analysis of companies, due
diligence, in-company masterclasses and global Market research and events
research. IDTechEx consultants travel extensively, IDTechEx publications include material such as
visiting many conferences, universities and Organic & Printed Electronics Forecasts,
companies to learn and interpret the latest Players & Opportunities,
information for you. Active RFID and Sensor Networks and
Inorganic Printed and Thin Film Electronics.
In-depth analysis is also covered by titles such as
Global coverage Printed and Chipless RFID, Item Level RFID and
Our coverage is international, we have technical RFID in Healthcare.
associates across the globe, including Japan,
Korea, China, Europe and North America, providing IDTechEx hosts the web portal Printed Electronics
an international business network which keeps us World, featuring trully global daily news interpreted
updated with the latest developments and decision by experts.
makers in those countries. We travel the globe to
learn about the companies, the new technologies IDTechEx also publishes the monthly web journal
and latest applications. RFID Analyst which contains IDTechEx opinion and
analysis. IDTechEx has the world’s largest database
of RFID case studies, currently standing at over
3,000 with details of over 3,500 companies from 100
You set the budget
Fees for consulting projects are typically fixed and
based on the amount of time each project requires.
It can be as small as a few hours discussion on the
telephone to enterprise access to all our published
content, event access and custom research. Our
rates are very reasonable and we aim to provide
extremely high levels of customer service so our
clients keep returning.
IDTechEx.com is the most referenced
internet source for “Printed Electronics”.
Case Study 1: A $40 billion company was lo
Why IDTechEx? to participate in the printed electronics market a
leverage their expertise as a global materials
company. It needed to understand unmet need
You meet IDTechEx analysts from the start, not
companies to potentially partner with or even a
sales people. We aim to sell our services based and company progress, particularly in East Asi
on our competence with the technology. Our IDTechEx profiled over 150 companies around
analysts work with clients throughout the whole world, in particular those in East Asia. Full pate
process – from proposal to completion. We work searches, company SWOT (Strengths-weakne
hard to meet and exceed the needs of our clients. opportunities-threat)reports and analysis were
» Customers in over 50 countries, offices in 3 Recommendations of partners and opportuniti
continents (North America, Europe, Asia-Pacific) provided. The client invested in one of our
» IDTechEx consultants attend and present at over recommended companies and grew according
30 events each year around the world
» Over eight years of expertise solely researching
RFID, printed electronics and smart packaging
» Multilingual staff Case Study 1: A multi-billion dollar
» Consulting projects range from conference calls to electronics company wanted to get involved
3-month studies proposed for all budgets RFID and leverage their skills but did not kn
» Out of office hours client support the best way to position themselves in the m
» Winner of the Queen’s Award for International IDTechEx analyzed the needs by application
Trade sector and technology issues, sector
profitability and competitive landscape to pr
the company’s strategy in each sector. The
Research highlights company used this information to position
themselves in the market and develop appro
solutions and services.
» 20-year forecasts of printed electronics by
component type and split by country
» Gaps in the printed electronics market – new
» 10-year forecasts of number of RFID tags used by
Case Study 1: A government funded agenc
wanted to invest up to $75million to develop
» 10-year forecasts of RFID interrogator sales
intellectual property in nanotechnology and
» Over 3,000 global RFID implementations covered
sectors. It wanted to know technology needs
in the RFID Knowledgebase
the competitive landscape for packaging of
» Assessment of RFID profit centers – who is making
consumer goods. IDTechEx examined the c
range of smart packaging solutions.
» 600 profiles of companies working in printed
Consumer goods companies around the wo
were interviewed to obtain their unmet need
terms of integration, cost and technology
requirements. We concluded with opportuni
Call now to discuss your project
+44 (0) 1223 813703
or email email@example.com
ooking Case Study 2: A $60 billion company sought Case Study 3: A German venture capital
and impartial assessment of their technology and company wanted us to provide due diligence prior
applications. IDTechEx analyzed their to their investment in a UK-based plastic
ds, technologies versus others in the industry to electronics start-up. IDTechEx provided due
acquire, identify what still needed to be done. IDTechEx diligence on the company and their opportunities in
ia. then looked at all the relevant applications, their light of the competitive landscape and applicational
d the technology needs and timelines, and demands. The VC company invested in the
ent recommended first products. The client grew their company on our recommendation. The target
esses- R&D activities to focus on the unmet needs we company has gone on to raise significant funds in
e given. identified. The client gave IDTechEx a second later rounds and it became a globally recognized
ies were follow-on study and bought IDTechEx research leader.
Case Study 2: A start-up company who had Case Study 3: A European venture capital fund
d in developed a new technology offering some key wanted to invest in an RFID company and required
now benefits over existing solutions wanted their technology and business due diligence. IDTechEx
market. technology validated in the competitive landscape provided a company assessment after visiting the
nal and advice on routes of entry and company company and surveying the competitive landscape
positioning. IDTechEx examined the opportunity by and industry trends. A SWOT analysis followed.
rioritize application sectors, and provided details of other The VC company invested in the target RFID
solutions. We recommended best entry points for company. IDTechEx has done further different
the company. The company raised money to work for the VC company.
opriate develop a working solution and used our
recommendations to prioritize markets.
cy R&D and the size of the market and assessment of Case Study 2: A $30 billion packaging company
p risks and threats. Based on our wanted to learn about new technologies relevant
other recommendation, the company did not pursue to them. IDTechEx trained key staff (up to board
s and investment as the market demand was not strong level) in the US, UK and Europe through
enough for their particular sector. The company interactive masterclasses.
current has later sought our advice on other sectors. The company launched new products using
technologies we had described and has positioned
orld themselves as an innovator rather than
ds in commodity supplier above their competition.
The company later attended IDTechEx events
ities for and bought ongoing research.
Meet the Experts
Dr Peter Harrop PhD, FIEE is Chairman of IDTechEx Ltd. He was previously Chief Executive of Mars Electronics, the $260
million electronics company and Chairman of Pinacl plc, the $100m fibre optic company. He has been chairman of over 15
high tech companies. He has written 20 reports on technical subjects, published by the Financial Times, John Wiley and
others. He lectures and consults internationally on printed and thin film electronics, RFID and smart packaging.
Raghu Das MA (Cantab) is CEO of IDTechEx Ltd. He has a BA Natural Sciences degree from Cambridge University, where
he studied physics. He has been closely involved with the development of printed electronics and RFID for over 8 years,
carrying out consultancy in Europe, USA, Canada, Asia and the Middle East. He has lectured on RFID, smart packaging
and printed/organic electronics at over 200 events and conferences around the world and is author of several IDTechEx
Susann Reuter graduated as Diplom-Ingenieur for Electronic Devices from Chemnitz University of Technologies. She
has worked in microelectronics and microsystem technologies for nearly 10 years prior to starting a second career in
printing. Since early 2004 her work involved development and manufacturing of printed electronics for RFID tags, smart
labels, smart packaging and smart textiles with a broad background in materials and technologies, including quality
management aspects of mass production. She now works as a consultant for IDTechEx.
Trevor Crotch-Harvey B.Sc. is the VP of Consultancy for IDTechEx. He has a degree in Computer Science from
Manchester University, and for the last 13 years has worked in the RFID sector for companies such as Motorola (where
he was Regional Director EMEA for the Worldwide Smartcard Solutions Division) and Innovision R&T plc (where he was
on the Board, responsible for Sales and Marketing).
Ning Xiao MSc is Technical Consultant at IDTechEx. Ning received his Business Management degree from the
University of Warwick. He is currently involved in IDTechEx market research and operations in Asia. Ning speaks
Mandarin and Cantonese.
Dr Paul Butler PhD DSc is a materials science specialist with interests in nanotechnology, biomimetics, smart materials and
smart packaging. He joined Alcan Aluminium at their R&D facilities in Banbury, UK and became R&D Director of Alcan’s
Canadian laboratories in Kingston, Ontario. He returned to the UK to take up a position as Director of Materials &
Packaging Technologies with CarnaudMetalbox, which then became part of Crown Cork & Seal. He is currently an
academic visitor in the Department of Materials at the University of Oxford and consults on smart materials and smart
Dr. Bruce Kahn has a PhD in Chemistry from the University of Nebraska, and a S B in Chemistry from the University of
Chicago. He is the author of over 75 publications. His current research focus is the multi-disciplinary field of Printable
Electronics. The general goal of this research is to investigate, assess, and develop the use of high-volume printing tech-
niques and materials for the fabrication of electronic devices.
Dan Lawrence MSE, is contributing to IDTechEx as VP Business Development. Based in Ann Arbor, Michigan, he received
both his BSE and MSE in Materials Science and Engineering at the University of Michigan. As a scientist for Flint Ink, Dan
conceived the idea of using high-speed printing processes to layer specially designed inks to function in RFID antenna,
smart packages, and printed electronics. He has contributed to a book and several articles on printed electronics and is
advising companies on how they can find opportunity in the historic merging of the printing and electronics industries.
Dr Harry Zervos PhD is a technology consultant with IDTechEx. Harry received his degree in physics from the University of
Athens, Greece, and went on to study materials science at Cranfield University, where he received his PhD. His research
focused on the precision engineering and nanotechnology field, with experience in international projects merging industrial
and academic sponsorship.
To speak to an IDTechEx Analyst please contact
How can Raghu Das, CEO
firstname.lastname@example.org + 44 (0) 1223 813703
we help Dr Peter Harrop, Chairman
you? email@example.com + 44 (0) 1256 862163
Trevor Crotch-Harvey, VP of Consultancy
Clients and Recent Studies
Most consultancy work carried out by IDTechEx is covered by a non-disclosure agreement.
However, some current and recent clients that we can name are:
» Avecia, UK (Supplier of materials for Organic Electronics), a division of Merck
» Irish Enterprise, Ireland (Educational forum)
» Hewlett Packard, USA (Computer and consulting corporation)
» Plastic Logic, UK (Inkjet printing organic semiconductor device company)
» Rexam (Metal can and plastics packaging company)
» PolyTechnos (Venture capital due diligence)
Recent IDTechEx consulting projects:
» Corporate venturing by a $7 billion US packaging company, for the third round funding of an RFID
manufacturing equipment and tag supplier.
» Profiling of companies developing thin film transistor circuits for a multi-billion-dollar company in order to
recommend strategic partners.
» Assessment of a leading start-up for financing from a major UK Venture Capitalist.
» Determining unmet needs in vertical market segments to assess the opportunity for new IP.
» European VC company, second-round syndicated funding of $11 million for a UK company exploiting
polymer electronic technology. Focus on market potential for polymer electronics in smart label applications.
» First-round financing of a chipless smart label technology by a $3 billion US label supplier.
» Market segment evaluation for emerging RFID technologies to identify lead application areas,
technical requirements and capability for internal investment by a US component supplier.
» Technical and market evaluation of internal technology to identify commercial exploitation opportunities
and finance scale for a French security printer.
» Technology feasibility study for an Israeli security printing company to determine potential market size for
printed product and internal investment.
» For a $4 billion US packaging and label supplier, advice of market growth, size and applications for
various future RFID product and smart packaging offerings, and second-round funding of RFID
» Identification of suitable development partners for investors in an enabling technology start-up company.
» Market and competitive analysis of new technology for a multi-billion dollar company.
UK Office US Office
IDTechEx Ltd IDTechEx, Inc.
Downing Park, Station Road, Swaffham Bulbeck, Cambridge CB25 0NW, UK. One Broadway, 14th floor, Cambridge MA 02142 United States.
Tel: +44 (0) 1223 813703 Fax: +44 (0) 1223 812400 or + 44 (0) 1223 810280 Email: firstname.lastname@example.org