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Power Point

  1. 1. RFID <ul><li>Chris Harris </li></ul><ul><li>Carey Mears </li></ul><ul><li>Rebecca Silvers </li></ul><ul><li>Alex Carper </li></ul>
  2. 2. Outline <ul><li>New products </li></ul><ul><li>Implantable chip (verichip) </li></ul><ul><li>Supply chain management </li></ul><ul><li>Privacy issues </li></ul>
  3. 3. RFID Defined <ul><li>R adio F requency ID entification ( RFID ) is a method, relying on storing and remotely retrieving data using devices called RFID tags or transponders. RFID tags contain antennas to enable them to receive and respond to radio-frequency queries from an RFID transceiver. </li></ul>
  4. 4. Various RFID Uses Current and Future
  5. 5. Simple Uses <ul><li>Beer Kegs </li></ul><ul><li>Library Books </li></ul><ul><li>Pets </li></ul><ul><li>Clothing Lines </li></ul><ul><li>Package Carriers </li></ul>
  6. 6. Payment Uses <ul><li>Credit Cards </li></ul><ul><li>Vehicles </li></ul><ul><li>Vending </li></ul>
  7. 7. Complex Uses <ul><li>Human Implants </li></ul><ul><li>Government Codes </li></ul><ul><li>Patient Identification </li></ul><ul><li>Passports </li></ul>
  8. 8. Implantable chips <ul><li>Called Verichip </li></ul><ul><li>Human implantation </li></ul><ul><li>Approved by FDA </li></ul><ul><li>- October 2004 </li></ul>
  9. 9. Chip Design <ul><li>Size of grain rice </li></ul><ul><li>Implanted under skin </li></ul><ul><li>Dormant </li></ul><ul><li>Scanner activated </li></ul><ul><li>No data </li></ul>
  10. 10. Data Retrieval <ul><li>Chip scanned </li></ul><ul><li>ID number </li></ul><ul><li>ID sent to database </li></ul><ul><li>Info received </li></ul>
  11. 11. Uses Of Chip <ul><li>Present </li></ul><ul><li>Medical (U.S.) </li></ul><ul><li>200 U.S. Hospitals by 2007 </li></ul><ul><li>Purchases (Spain) </li></ul><ul><li>Future </li></ul><ul><li>Financial </li></ul><ul><li>GPS </li></ul>
  12. 12. Comparison <ul><li>Advantages: </li></ul><ul><li>GPS tracking </li></ul><ul><li>Secure financial transactions </li></ul><ul><li>Medical history </li></ul>
  13. 13. Comparison <ul><li>Disadvantages: </li></ul><ul><li>Chip implanted under skin </li></ul><ul><li>Security issues </li></ul><ul><li>Big Brother </li></ul>
  14. 14. Wal-Mart Radio Frequency Identification (RFID)
  15. 15. Wal-Mart’s Direction <ul><li>Implementing RFID from Suppliers down to a per unit basis in the stores. </li></ul><ul><li>Supply Chain Management </li></ul>
  16. 16. UPSTREAM EFFECTS <ul><li>Top 100 Suppliers were required to have RFID by Jan. 1, 2005 </li></ul><ul><li>Top 100 Suppliers will require 1 Billion Tags per year. </li></ul><ul><li>Enables visible shipping/tracking </li></ul>
  17. 17. DOWNSTREAM EFFECTS <ul><li>Each unit of product will have RFID </li></ul><ul><li>Reduces Theft </li></ul><ul><li>Better management of inventory </li></ul><ul><li>Knowledge of How, When & From What Shelf </li></ul>
  18. 18. Privacy Issues <ul><li>Hidden placement of tags </li></ul><ul><li>Hidden readers </li></ul><ul><li>Individual tracking and profiling </li></ul><ul><li>Notice and Consent </li></ul><ul><li>Increase in target marketing </li></ul><ul><li>Data used by third party </li></ul>
  19. 19. Privacy Issues <ul><li>Blocker Tags </li></ul><ul><li>Naturashield Fabric </li></ul><ul><li>Information on tag can not be altered </li></ul><ul><li>Tag deactivated at checkout </li></ul>
  20. 20. SOURCES <ul><li>DeNoon, Daniel. “Chip Implants: Better Care or Privacy Scare?” 27 Jul 2005. http://www.webmd.com/content/Article/109/109216.htm </li></ul><ul><li>“ FDA Clears VeriChip for Medical Applications in the United States.” 13 Oct 2004. http://www.infowars.com/print/bb/verichip_cleared.htm </li></ul><ul><li>“ Patient Protection.” 15 Nov 2005, http://www.verichipcorp.com/content/solutions/1092036751 </li></ul><ul><li>“ RFID and Privacy concerns.” 14 Nov 2005, http:// www.rfidgazette.org/privacy/index.html </li></ul><ul><li>Williams, Daniel. “The Strategic Implications of Walmarts RFID Mandate”. 29 Jul 2004, http://www.directionsmag.com/article.php?article_id=629 </li></ul>
  21. 21. Questions?

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