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  • From Oracle Cycle Time: Weeks -> Days -> Minutes Processing: Batch -> Request/Reply -> Automated Data: Megabytes -> Terabytes -> Exabytes I/O: Punch Card -> Human -> Event Driven Access: Few People-> Many People -> Beyond People Connect the physical world of sensors and readers to the enterprise information architecture – it’s about the information Increase in Data and Event Volumes Increase in Data Sources Increase in Accessibility Decrease in Response Time Decrease Cost & Complexity
  • DO to chart on Flip Chart Will have voting during breaks, will announce winner tomorrow morning
  • Shipments of RFID systems are estimated to be $2.6 B by 2005, a 24% annual growth.  RFID spending has been primarily in industrial (49%) and distribution (33%) industries sectors – but this is driving more towards Retail/Consumer as chip price declines.
  • ABI’s most recent study on the RFID market, reveals that automotive applications represent 46% of the total market today Spending $600 Million on RFID this year = 1.3 Billion). While this share declines to 28% of the total market by 2008, the automotive segment still shows positive growth in the market, as other segments begin to represent more significant portions of the market.
  • Allyson. You can see how important our partners are to our success from this picture. From our printer and reader hardware partners, to our SI partners or our ISV partners looking to extend there solutions with Oracle sensor based services…. Karen – thanks Allyson. This is really interesting information. How do you see the services you have just mentioned fitting into the Oracle RFID infrastructure
  • Allyson. Karen – what do you see as some of the challenges we all face in capturing the information
  • The great breakthrough for Oracle is the ability to store the management information along with transaction information. This provides the immediate access and drilldown that everyone is looking for. Oracle aggregates and provides access information completely differently than its competitors.
  • Oracle is proud to announce Oracle 10g – a new platform providing a responsive software infrastructure for grid computing.
  • Karen – so with out partners our joint customers can Maximize the return on their RFID investments Allyson
  • Allyson
  • Karen

Transcript

  • 1.  
  • 2. Oracle Sensor-Based Services Maximizing the return on your RFID investment Allyson Fryhoff Vice President, Oracle Advanced Technologies
  • 3. Agenda
    • Real-Time Enterprises
      • Sensor-Based Computing
    • The Challenges
      • The Responsive Enterprise
    • The Market
      • RFID Market
    • The Oracle Solution
      • Know More. Do More. Spend Less.
  • 4. Trend: Real-Time Enterprise Data Processing Internet Real Time
    • Weeks
    • Batch
    • Megabytes
    • Punch Cards
    • Few People
    • Days
    • Request/Reply
    • Terabytes
    • Human
    • Many People
    • Minutes
    • Automated
    • Exabytes
    • Event Driven
    • Beyond People
    (Still Happening)
  • 5. RFID in the News… The Opportunity Oracle Confidential: This presentation does not reflect a commitment to deliver. Product directions can be modified without explicit notice. Key growth areas - Verticals: Retail, Healthcare, Commercial Segments: Baggage, Rental Items, POS, RTLS, Supply Chain -- January 2003 Venture Development Corp. “ Manhattan Associates’ ‘RFID in a Box’ successfully takes the complex process of… RFID and boils it down to one off-the-shelf-solution.” -- December 2003 Industry Week Walmart and the U.S. Department of Defense published RFID mandates for their suppliers in 2003, to be implemented beginning 2005. -- June 2003
  • 6. Business Benefits Has it crossed the border? Are these authentic products? Any hazardous materials? Is the food still fresh? Has the container been tampered? Where is my package? When will it arrive? Patient details and history? Right operation and medication?
  • 7. Market Size
    • Global RFID market to be $3 Billion by 2007
      • Wireless Data Research Group (Oct. 1, 2003)
    • Global RFID shipments (hw, sw, services) to reach $2.7 billion by 2007
      • VDC (Dec. 2002)
    • Japan RFID Market is $240.5 million
      • IDtechEx ( http://www.idtechex.com/sla22s.html )
    • Kearney Report
      • Major retailers to invest $400,000 at each distribution center and $100,000 at each store
      • A major chain to spend $35M to $40M to integrate information into its reporting systems
  • 8. RFID Spending Patterns Spend by Sector ($663m in 2000) Spend by Area ($965m in 2001) Spend by Region
  • 9. ABI Research Nov 2003
  • 10. Oracle Sensor-Based Services Manage Manage the explosion of data and events in a scalable, reliable and secure single source of truth. Analyze Analyze the data and events in real-time to provide business intelligence and business activity monitoring for continuous process improvement. Access Access the information anytime, anywhere by all the appropriate people, applications and business processes. Respond Respond to events and information automatically and allow for people to manage by exception. Capture Capture appropriate, filtered information from a variety of different readers and sensors.
  • 11. Oracle RFID Infrastructure BACKEND SYSTEMS EVENT SOURCES & RESPONSE DEVICES MANAGE ANALYZE ACCESS Business Processes Business Intelligence Business Activity Monitoring CAPTURE Portal Alerts Application Server Database Integration Application Server (Edge Server) E-Business Suite Packaged Apps Legacy Other ORACLE RFID INFRASTRUCTURE
  • 12. Oracle E-Business Suite
    • Immediate access to sensor-based information and intelligence throughout the supply network
    Develop Market Sell Order Plan Procure Make Fulfill Service Maintain Finance Projects HR Customers Products Sensors
  • 13. Oracle Sensor-Based Services Enabling the Real-Time Enterprise
  • 14.
    • Architect to reduce risk
      • Complete solution for sensor-based services built on the Oracle Information Architecture – platform and applications
      • Single source of truth for all business-critical information
      • Integration with existing and new applications and business processes
      • Automatic data capture and filtering from various sensors
    • Intelligence to add continuous business value
      • Continually automate and optimize business processes for competitive advantage
      • Real-time supply chain visibility and access to information
    • Leverage existing investments
      • Low integration, implementation, maintenance costs
      • No additional management, training
    • Start small and grow
      • Compliance Assistance Package and Pilot Implementation Kit
      • Scale to global enterprise production deployments
    The Oracle Difference Maximize Your Return on RFID Investments
  • 15. Sensor-Based Services Flexible Adoption and Implementation Options Increasing Benefits Increasing RFID Adoption Compliance Assistance Package
    • Compliance Application
    • Adapters to Wal-Mart, Metro, etc.
    • Print RFID Labels: Zebra, Printronix, Intermec, etc.
    • Verify Shipments with RFID Readers: Alien, Matrics, Intermec, etc.
    • Pilot, Prototype and Test RFID in Lab or Warehouse
    • Ready to Run with Leading RFID Tags and Readers
    • Out-of-the-box Analysis Reports
    • Customize Business Intelligence
    • Sensor-enable existing business processes
    • Integrate RFID data into existing applications
    • Scale to enterprise-wide global deployments with Grid
    • Enterprise infrastructure architected to support sensors
    RFID Pilot Kit RFID Infrastructure
    • Sensor-centric business processes
    • Complete business automation
    • E-Business Suite (WMS and more)
    • Partner Applications (ISVs)
    RFID Applications
  • 16. Extending Your Applications
    • Many key industries are moving towards the broader adoption of RFID technology as part of the key infrastructure for their applications.
    • Integrate with your existing applications to extend information, business processes, applications and data capture technologies.
    • Adding additional sensors to your RFID solutions.
    • Easily add new information, business processes, applications and data capture technologies.
    • Maximize quality of service with a common management framework through proactive monitoring and automated administration out to the edge.
  • 17. Why is this Important for ISVs?
    • Many key industries are moving towards the broader adoption of RFID technology a part of the key infrastructure for their applications.
    • ISVs who wish to compete in these industries must look to incorporate this technology into their stack.
    • Oracle is uniquely qualified to assist ISVs wishing to adopt this technology as we offer the entire technology stack - from database and development tools, to middleware and applications technology.
  • 18. Next Steps for our Partners
    • Attend our RoundTable on Wednesday at 10 am
    • Not already a partner? Join us at http://partner.oracle.com
    • Information and Resources available on Oracle Partner Network – Hot Topics
      • RFID Initiative to Launch Summer 2004
      • Register your Pilot or Customer opportunity to receive additional assistance
    • Upgrade existing applications to Oracle 10g Database and Application Server
  • 19. A Q & Q U E S T I O N S A N S W E R S
  • 20.