Robert H. Clarke, Ph.D.

EDUCATION
Ph.D.:          Engineering Management, University of Missouri-Rolla, 1996.
           ...
2000 Institute of Packaging Professionals (IoPP); Induction into Pi Alpha Kappa
      Honorary Society
2002 Alpha Zeta Dis...
PEER REVIEWED PUBLICATIONS:

Clarke, Tazelaar, Twede & Boyer, 2006, RFID in the Supply Chain: Separating Fact
From Fiction...
Twede D, Clarke RH, and Tait J, 2000, Perspective on a Global Packaging Strategy:
Packaging Postponement, Journal for Pack...
Clarke RH, 2003, Matching Radio Frequency Tags to Readers, Smart Packaging Journal,
IDTechEx, Cambridge England. Invited e...
Clarke RH, Onderko J, 2003, An Update on the Effects of Frozen and Refrigerated
Temperature on Transponder Performance of ...
Measuring of Production Line Forces Through Wireless Data Transmission Methods,
Center for Food and Pharmaceutical Packagi...
Clarke RH, 2005, The Challenges of Transforming RFID Technology into A Practical
Packaging Technology, Forum for Innovatio...
Clarke RH, 2004, Radio Frequency Identification: An Introduction, Eli Broad School of
Business, Michigan State University,...
Clarke RH, 2003, RFID Implementation Issues for the Department of Defense or, Will
Distribution Kill Your Tags?, National ...
Clarke RH, 2000, Radio Frequency Identification: Validation in a Retail Application,
National Institute of Packaging, Hand...
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Dr. Robb Clarke

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Dr. Robb Clarke

  1. 1. Robert H. Clarke, Ph.D. EDUCATION Ph.D.: Engineering Management, University of Missouri-Rolla, 1996. Thesis: Implementing Statistical Energy Analysis in the Development and Functions of Product Design for Distribution Packaging. Willett International Scholar, 1992-1994. Engineering Science, University of Oxford, England. M.B.A.: Marketing, Golden Gate University, San Francisco California, 1988. B.S.: Packaging, Michigan State University, East Lansing Michigan, 1980. WORK HISTORY Michigan State University Associate Professor School of Packaging, E. Lansing, MI, 48824-1223. 10/97-Present Clarke Consulting: President P.O. Box 672, Carmel, CA, 93921. 06/85-10/97 San Jose State University: Part-time Instructor, Full-time Lecturer 1 Washington Square, San Jose, CA, 95192. 09/88-01/92 Lansmont Corporation: Laboratory & Technical Services Manager P.O. Box 1390, Monterey, CA, 93940. 03/82-06/85 Hunt-Wesson Foods, Inc. Research Center Technologist 1645 W. Valencia Drive, Fullerton, CA, 92633. 12/80-03/82 Michigan State University Dynamics Laboratory Research Assistant School of Packaging, E. Lansing, MI, 48824-1223. 03/78 -09/80 PRESENT APPOINTMENT: Associate Professor, MSU School of Packaging RESEARCH AREA OF INTEREST: Radio Frequency Identification (RFID) Founded the MSU School of Packaging AutoID Laboratory in 1999. A new course was developed for undergraduates and graduate students. This is the first “RFID and Packaging” course offered in the United States. Dr. Clarke continues to work with industry and organizations to develop a real- world, application based approach to testing RFID for manufacturing, warehousing, distribution and handling, and retail applications. AWARDS: 2000 College of Agriculture and Natural Resources Distinguished Faculty Award
  2. 2. 2000 Institute of Packaging Professionals (IoPP); Induction into Pi Alpha Kappa Honorary Society 2002 Alpha Zeta Distinguished Teaching Award 2002 National Institute of Packaging, Handling and Logistics Engineers (NIPHLE) Packaging Man of the Year 2003 Michigan State University Leadership Awards: Student Advisor of the Year EDITORIAL BOARD MEMBER: Wiley’s Encyclopedia of Packaging Technology, 2nd Edition PMT (Packaging Machinery and Technology) ID Tech Ex Journal: Smart Labels Analyst Journal of Applied Packaging Research SUBCOMMITTEE CHAIR: American Society for Testing and Materials (ASTM) D.10.18 on RFID GRADUATE STUDENT THESES: The Effect of Conveyor Speed, Packaging Material, Package Shape and Product on the Readability of RFID Tags, Falls, 2006 The Readability of RFID Tags Based on the Amount and Configuration of Antennae, Crawforth, 2005 Determination of Radio Frequency Identification (RFID) Tag Failure Modes Through Simulation, Jonson, 2005 Radio Frequency Identification Transponder Performance on Refrigerated and Frozen Beef Loin Muscle Packages, Onderko, 2004 The Effect of Tag Orientation and Package Content on the Readability of Radio Frequency Identification (RFID) Transponders, Tazelaar, 2004 Development of a Material Testing Protocol for Evaluation of Radio Frequency Transponder Effects on Bloom Time of Beef Loin Muscle, Vorst, 2002. A Model for the Implementation of a Radio Frequency Identification System into a Warehouse Environment, Ryan, 2002 GRADUATE STUDENT PLAN B REPORTS: Applications and Implementation of the US Department of Defense's RFID Mandate, Jones, 2005 A Method for Evaluating the Communication Area of Radio Frequency Identification Systems, Kipp, 2003
  3. 3. PEER REVIEWED PUBLICATIONS: Clarke, Tazelaar, Twede & Boyer, 2006, RFID in the Supply Chain: Separating Fact From Fiction, Harvard Business Review Supply Chain Strategy, Boston MA, Vol. 2, No. 2, pp. 9-10, February 2006. Clarke, Twede, Tazelaar & Boyer, 2005, Radio Frequency Identification (RFID) Performance: The Effect of Tag Orientation and Package Contents, Packaging Technology and Science, West Sussex UK, Vol. 19, Issue 1, pp. 45-54, November 2005. Clarke, Tanprasert, 2005, Packaging and International RFID Operations, The Society of Packaging Science & Technology, Japan, July 2005. Invited paper. Sujit Sansgiry, Bix Laura, Clarke Robb, and Pawaskar Manjiri. (April-June 2005). Drug Information Obscured on OTC Medication Labels by External Tags. Drug Information Journal. 39(2). Pp159-170. Twede D, Clarke RH, 2004, Supply Chain Issues in Returnable Packaging, Journal of Marketing Channels Special Issue on Industrial Distribution, Vol. 12, No. 1, pp. 7-26. Bix Laura, Sansgiry Sujit, Clarke Robert, Cardoso Fernando and Shringarpure Gauri, (January/February, 2004). Retailer Tagging Practices: A Potential Liability? Packaging Technology and Science. 17(1). Pp.3-11. Booren AM, Vorst KL, Clarke RH, Allison, CP, 2003, Radio Frequency Transponder Effects on Bloom of Beef Muscle, Meat Science, The Official Journal of the American Meat Science Association, Elsivier Publishing, Philadelphia, PA. Shringarpure G, Bix LL, Sansgiry SS, Kulkarni A, Clarke RH, Cardoso F, 2002, Price and Anti-Theft Tags: Compromising Comprehension of Over-The-Counter Medication Information, Journal of the American Pharmaceutical Association, Washington D.C., Vol.43, No.2, pp 271. Clarke RH, 2002, Radio Frequency Identification: Will it Work in Your Supply Chain? Wolrdpak 2002: Improving the Quality of Life Through Packaging Innovation, CRC Press, Baca Raton FL, Book 2, pp. 654-662. Vorst KL, Booren AM, and Clarke RH, Evaluation of Radio Frequency Transponders Effects on Quality and Consumer Acceptance of Perishable Food Products, International Association of Packaging Research Institutes/WorldPak 2002, East Lansing MI, June 2002. Clarke RH, 2001, Radio Frequency Identification: Smart or Intelligent Packaging? The Journal of Packaging Science and Technology, Japan, Vol. 10, No. 5, pp. 233-247. Invited paper and presentation. Twede D, Clarke RH, and Tait J, 2000, Packaging Postponement: A Global Packaging Strategy, Packaging Technology and Science, Wiley & Sons, Sussex England, Vol. 13, No. 3, pp. 105-114.
  4. 4. Twede D, Clarke RH, and Tait J, 2000, Perspective on a Global Packaging Strategy: Packaging Postponement, Journal for Packaging Professionals, Hearndon, VA, Vol. 1, No. 1, pp 15-18. Raper S A, and Clarke RH, 1997, Statistical Energy Analysis: Breakthrough in Package Design? (Part 1) Packaging Technology and Engineering, Philadelphia, PA, Vol. 6, No. 8, pp. 32-37. Raper S A, and Clarke RH, 1997, Statistical Energy Analysis: Breakthrough in Package Design? (Part 2) Packaging Technology and Engineering, Philadelphia, PA, Vol. 6, No. 9, pp. 39-46. NON PEER REVIEWED PUBLICATIONS Tanprasert K, Clarke, RH, 2005, Impact of Packaging on International RFID Operations, International Association of Packaging Research Institutes Conference, Sao Paulo Brazil, May 2005. Paper and presentation. Clarke RH, 2004, Orientation and Content Issues That Impact Transponder Readability, Smart Labels Europe Conference, Nice France, October 2004. Clarke RH, 2004, Smart Packaging is the Future in a Technology Enabled Market Where Even the Simplest Products can Benefit from ‘Intelligent’ Features, Institute of Packaging Professionals Smart Packaging Conference, Chicago IL, September 2004. Invited paper and presentation. Clarke RH, 2004, The Challenges for RFID and Pharmaceuticals, TRAX Pharmaceutical Supply Chain Summit, Philadelphia PA, July 2004. Invited paper and presentation. Clarke RH, Tazelaar JR, 2004, RFID: Panacea, or a Problem?, International Association of Packaging Research Institutes Conference, Stockholm Sweden, June 2004. Clarke RH, Yuan S, 2004, The School of Packaging at Michigan State University, Chinese Packaging Education Committee, Zouzhou Institute of Technology, Chang Sha China, June 2004. Invited paper and presentation. Clarke RH, 2004, RFID and Repackaging Your Business for the New Consumer, Packaging Association of Canada National Conference, Banff Canada, May 2004. Invited paper and presentation. Clarke RH, Kipp AJ, 2003, Mapping the Reach of Your Global RFID System, Smart Labels - Europe 2003, University of Cambridge, England. October 2003. Invited paper and presentation.
  5. 5. Clarke RH, 2003, Matching Radio Frequency Tags to Readers, Smart Packaging Journal, IDTechEx, Cambridge England. Invited electronic publication. Clarke RH, 2003, Practical Issues for Implementing RFID in Grocery Supply Chains, Intelligent & Smart Packaging, PIRA International/IDTechEX, Leatherhead, Surrey, England. Invited paper. Clarke RH, 2001, ’Smart’ Transport Packaging, Dimensions.01 Conference Proceedings, The International Conference on Transport Packaging, Tracks E & F, Commercial and Government/Military Packaging, A Cooperative Effort by ISTA, IoPP, and NIPHLE. Clarke RH, and Kilbridge WG, 2000, Containment Technology: Packaging Technology Trends in the Meat, Poultry, and Prepared Foods Marketplace, National Provisioner, Vol. 214, No. 1, pp. S3-S8. Clarke RH, and D Twede, 1998, An ABC of Flexible Intermediate Bulk Containers, Bulk Distribution, Twickenham, England, Vol. 8, No. 2, pp 18-19. POSTER PRESENTATIONS Bix Laura, Clarke Robert, et al. (May 2003). Examining the amount of information covered by anti-theft tags on OTC analgesics: What drug manufacturers should know. Proceeding of the 21st IAPRI Symposium 2003. Valencia, Spain. May 18-21, 2003. REPORTS OR STUDIES: Clarke RH, Zhang X, 2005, Update: Evaluation into Packaging Material Effects on RFID Transmissions: An Update, Center for Food and Pharmaceutical Packaging Research, MSU, E. Lansing MI, October 2005. Clarke RH, 2005, The Challenges of Transforming RF Technology into A Practical Packaging Technology, Forum for Innovation, CAPTech/Induniv, San Juan PR, April 2005. Clarke RH, 2004, Dynamic Validation for RFID Transponders on Pharmaceutical Shippers, Consortium for Food and Pharmaceutical Packaging Research, E. Lansing MI, October 2004. Clarke RH, Jonson M, 2004, Radio Frequency Identification: Determination of RFID Tag Failure Modes Through Simulation Testing for Distribution Environments, Consortium for Food and Pharmaceutical Packaging Research, E. Lansing MI, April 2004. Clarke RH, Zhang X, 2004, Evaluation into Packaging Material Effects on RFID Transmissions: An Update, Center for Food and Pharmaceutical Packaging Research, MSU, E. Lansing MI, April 2004.
  6. 6. Clarke RH, Onderko J, 2003, An Update on the Effects of Frozen and Refrigerated Temperature on Transponder Performance of Tray-packed Beef Loin Properties, Center for Food and Pharmaceutical Packaging Research, MSU School of Packaging, October 2003. Clarke RH, 2003, Dynamic Validation for RFID Transponders on Pharmaceutical Shippers, Consortium for Food and Pharmaceutical Packaging Research, East Lansing MI, October 2003. Clarke RH, Onderko J, 2003, The Effects of Frozen and Refrigerated Temperature on Transponder Performance of Tray-packed Beef Loin Properties, Center for Food and Pharmaceutical Packaging Research, MSU School of Packaging, April 2003. Clarke RH, 2002, An Exploratory Study of Agribusiness Packaging in Armenia, United States Agency for International Development (USAID), Development Alternatives, Inc., Yerevan Armenia, pp. 1-59. Clarke RH, 2002, Effects of Frozen and Refrigerated Temperature on Transponder Performance of Tray-packed Beef Loin Muscle, with John Onderko, Center for Food and Pharmaceutical Packaging Research, MSU School of Packaging. Clarke RH, 2002, Update on the MSU Automatic Identification Center, Center for Food and Pharmaceutical Packaging Research, MSU School of Packaging. Clarke RH, 2002, Summer Report: Radio Frequency Applications for Food Distribution, MSU School of Packaging, E. Lansing MI, pp. 1-19. Clarke RH, 2002, Spring Report: Radio Frequency for the Next Generation of Inventory Control, MSU School of Packaging, E. Lansing MI, pp. 1-37. Clarke RH, 2001, Developing a Test Standard for Measuring Radio Frequency Tag Performance, Center for Food and Pharmaceutical Packaging Research, MSU School of Packaging. Clarke RH, 2001, Automatic Identification: The Update, Center for Food and Pharmaceutical Packaging Research, MSU School of Packaging. Clarke RH, 2001, Fall Report: Radio Frequency for the Next Generation of Inventory Control, MSU School of Packaging, E. Lansing MI, pp. 1-58. Clarke RH, 2001, Summer Report: Radio Frequency for the Next Generation of Inventory Control, MSU School of Packaging, E. Lansing MI, pp. 1-50. Clarke RH, 2001, Spring Report: Radio Frequency for the Next Generation of Inventory Control, MSU School of Packaging, E. Lansing MI, pp. 1-34. Clarke RH, and Fitchko A, 2000, Project update: An Instrumented Bottle System for
  7. 7. Measuring of Production Line Forces Through Wireless Data Transmission Methods, Center for Food and Pharmaceutical Packaging Research, MSU School of Packaging. Clarke RH, 2000, A Report on Radio Frequency Identification and Automatic Data Collection, MSU School of Packaging, E. Lansing MI, pp. 1-11. RFID PRESENTATIONS: Clarke RH, 2006, RFID Smart Label Performance Variables, Featured Speaker, RFID World, Interactive Label Summit, Dallas TX, February 2006. Clarke RH, 2006, RFID: An Introduction, Pi Kappa Gamma Honorary Society, MSU, E. Lansing MI, February 2006. Clarke RH, 2006, Radio Frequency Identification and Food Marketing, Featured Speaker, RFID: Lessons from the Real World, Food Marketing Institute Marketechnics, San Diego CA, January 2006. Clarke RH, 2006, Packaging: How it Impacts RFID Integration, RFID Academic Convocation, Massachusetts Institute of Technology, Cambridge MA, January 2006. Clarke RH, Falls J, 2006, RFID for Retail Information Systems, ITM 305 guest lecture, MSU, E. Lansing MI, January 2006. Clarke RH, 2005, Focus on the Future: An RFID Roadmap, RFID Executive Roundtable, Chicago IL, December 2005. Clarke RH, 2005, Challenges of Active and Passive RFID Infrastructure, The Active RFID Summit, IDTechEx, San Antonio TX, November 2005. Clarke RH, 2005, RFID: What’s New, What’s Next, The PMA Fresh Summit 2005, Produce Marketing Association, Atlanta GA, November 2005. Clarke RH, Zhang X, 2005, Evaluation into Packaging Material Effects on RFID Transmissions: An Update, Center for Food and Pharmaceutical Packaging Research, MSU, E. Lansing MI, October 2005. Clarke RH, RFID: General Technology, 2005 Michigan Technology Conference, Dearborn MI, September 2005. Invited presentation. Clarke RH, RFID Testing Demonstrates Problem Areas, International Packaging Symposium, Tokyo Japan, July 2005. Invited presentation. Clarke RH, 2005, MSU RFID Experimentation, Institute of Packaging Professionals Joint Chapter Meeting, E. Lansing MI, April 2005.
  8. 8. Clarke RH, 2005, The Challenges of Transforming RFID Technology into A Practical Packaging Technology, Forum for Innovation, Cap Tech/Induniv, San Juan PR, April 2005. Clarke RH, 2005, Overcoming The Challenges of Transforming RF Technology into A Practical Packaging Technology, PharmaIQ Workshop, King of Prussia PA, April 2005. Clarke RH, Zhang X, 2005, Evaluation into Packaging Material Effects on RFID Transmissions, Center for Food and Pharmaceutical Packaging Research, MSU, E. Lansing MI, April 2005. Clarke RH, 2005, RFID and Packaging Ideas, Institute of Packaging Professional, Michigan Chapter Meeting, Novi MI, March 2005. Clarke RH, 2005, RFID and Contract Packaging, Contract Packaging Association National Meeting, Phoenix AR, March 2005. Clarke RH, Crawforth TJ, 2005, RFID and Retail Information Systems, ITM 305 guest lecture, MSU, E. Lansing MI, January 2005. Clarke RH, 2004, The Relevance of Radio Frequency in Food Packaging and Quality Assurance, Midwest Food Processors Association 100th Anniversary Conference, La Crosse WI, December 2004. Invited presentation. Clarke RH, 2004, MSU Radio Frequency Projects, Consortium for Distribution Packaging, John Henry Center, E. Lansing MI, December 2004. Clarke RH, 2004, Radio Frequency Identification and Retail Information Systems, for Senator Diane Bowen (Laguna Hills California), MSU School of Packaging, November 2004. Clarke RH, 2004, Lab Readings Warn of In-plant RFID Limitations, Pack Expo, Chicago IL, November 2004. Invited presentation. Clarke RH, 2004, RFID Laboratory Projects: From There…To Here, American Society of Testing and Materials D-10 Committee Meeting, Washington DC, October 2004. Clarke RH, 2004, Dynamic Validation for RFID Transponders on Pharmaceutical Shippers, Consortium for Food and Pharmaceutical Packaging Research, E. Lansing MI, October 2004. Clarke RH, 2004, Advancements in RFID Technology, National Institute of Packaging, Handling and Logistics Engineers Conference, Williamsburg VA, October 2004. Invited presentation. Clarke RH, 2004, Research Update on MSU Auto Identification Laboratory Projects, RFID Fresh Conference, Monterey CA, September 2004. Invited presentation.
  9. 9. Clarke RH, 2004, Radio Frequency Identification: An Introduction, Eli Broad School of Business, Michigan State University, East Lansing MI, September 2004. Invited presentation. Clarke RH, 2004, An Introduction to Radio Frequency Identification from MSU, Western Michigan RFID Users Group, Kalamazoo MI, August 2004. Invited presentation. Clarke RH, 2004, RFID for Consumer Packaging, Kraft Foods Corporate Packaging Group, Northfield IL, July 2004. Clarke RH, 2004, Radio Frequency Identification Research at MSU, Temple Inland Corporate Tour, Chicago IL, Denver CO, Los Angels CA, Dallas TX, Atlanta GA, July 2004. Clarke RH, 2004, Radio Frequency Identification, Colgate-Palmolive Corporate Packaging Group, New York NY, May 2004. Clarke RH, 2004, Temple Inland RFID Update, Inland RFID Corporate Strategy meeting, Austin TX, April 2004. Clarke RH, 2004, Testing Tagged Cases for Real World Adoption, General Mills Corporate Packaging meeting, Minneapolis MN, April 2004. Clarke RH, 2004, The Effects of Tag Orientation and Package Content on the Readability of Radio Frequency Identification Transponders, Anheuser-Busch Corporate Offices, St. Louis MO, April 2004. Clarke RH, 2004, RFID Testing at the MSU School of Packaging, IoPP International Student Conference, Rochester Institute of Technology, Rochester NY, April 2004. Clarke RH, 2004, General Packaging Session, American Forestry and Paper Association Paper Week Conference, New York NY, March 2004. Invited presentation. Clarke RH, 2004, RFID Implementation Issues or, Will Distribution Kill Your Tags?, Temple Inland Client Conference, New York NY, March 2004. Clarke RH, 2004, Testing RFID for Real World Adoption – Dynamic Durability Testing for Tagged Cases, Smart Labels USA Conference, Boston MA, March 2004. Invited presentation. Clarke RH, 2004, Mapping the Reach of Your Global RFID System, Smart Labels USA Conference, Boston MA, March 2004. Invited presentation. Clarke RH, 2004, MSU Answers Some RFID Packaging Questions, Raises Others, The Packaging Machinery Manufacturers Institute Coding Conference, San Mateo CA. January 2004. Invited presentation.
  10. 10. Clarke RH, 2003, RFID Implementation Issues for the Department of Defense or, Will Distribution Kill Your Tags?, National Institute of Packaging, Handling and Logistics Engineers, Reno NV. November 2003. Invited presentation. Clarke RH, 2003, The Relevance of Radio Frequency in Food Packaging and Quality Assurance, Institute of Food Technologists’ Food Packaging and Quality Assurance Divisions Conference, National IFT Meeting, Chicago IL, July 2003. Invited presentation. Clarke RH, 2003, Smart Packaging and RFID for Design and Innovation, Packaging Design and Innovation USA, PIRA International, Washington DC, April 2003. Invited presentation. Clarke RH, 2003, Practical Issues for Implementing RFID in Supply Chains, Intelligent and Smart Packaging Conference, IDTechEX and PIRA International, Miami FL, January 2003. Invited presentation. Clarke RH, 2002, Radio Frequency Identification on One-Way Packages, Dimensions.02, The International Conference on Transport Packaging, International Safe Transit Association and Institute of Packaging Professionals, Anaheim CA. January, 2002. Invited presentation. Clarke RH, 2001, The Impact of Digital Printing on the Supply Chain, PIRA Conference Digital Printing for Packaging, Chicago IL. Clarke RH, 2001, Six Sigma Quality: Why and How?, Dimensions.01 Conference Proceedings, The International Conference on Transport Packaging, Tracks C & D: ISTA Testing Procedures and Case Histories, A Cooperative Effort by ISTA, IoPP, and NIPHLE. Clarke RH, 2001, ’Smart’ Transport Packaging, Dimensions.01 Conference Proceedings, The International Conference on Transport Packaging, Tracks E & F, Commercial and Government/Military Packaging, A Cooperative Effort by ISTA, IoPP, and NIPHLE. Clarke RH, 2001, Developing a Test Standard for Measuring Radio Frequency Tag Performance, Center for Food and Pharmaceutical Packaging Research, MSU School of Packaging. Clarke RH, 2001, Automatic Identification: The Update, Center for Food and Pharmaceutical Packaging Research, MSU School of Packaging. Clarke RH, and Fitchko A, 2000, Project update: An Instrumented Bottle System for Measuring of Production Line Forces Through Wireless Data Transmission Methods, Center for Food and Pharmaceutical Packaging Research, MSU School of Packaging.
  11. 11. Clarke RH, 2000, Radio Frequency Identification: Validation in a Retail Application, National Institute of Packaging, Handling and Logistics Engineers, Tucson AZ. September 2000. Clarke RH, 2000, Packaging and Radio Frequency Technology, Western Michigan Institute of Packaging Professionals Conference, Mt. Pleasant MI. May 2000. Clarke RH, 1999, Packaging and Radio Frequency Technologies, National Institute of Packaging, Handling and Logistics Engineers, Lansing MI. November 1999. Clarke RH, 1998, The ABC’s of Electronic Data Interchange, National Institute for Packaging, Handling and Logistics Engineers, Providence RI. November 1998

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