Bill Colleran
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Bill Colleran Bill Colleran Presentation Transcript

  • RFID: The Next Big Little Thing William T. Colleran, Ph.D. President & CEO, Impinj Inc. Copyright 2003 Impinj, Inc. All rights reserved.
  • What is RFID?
    • Stands for “Radio Frequency Identification”
    • Replacement for bar codes with several key advantages
      • No line-of-sight required
      • Tags can be rewriteable
      • Unique serial number for each tag
        • EPC replaces UPC
    EPC Code Expiration Date Tax Tariff Kill Command Repair History RFID
  • How Does RFID Work?
    • Reader sends RF interrogation signal
    • Tag uses incoming RF signal as power source
      • Tag comprises antenna and RFID chip
        • RFID chips are extremely small (< 1 mm 2 )
      • No battery required – unlimited lifetime
        • Power dissipation must very low (< 10 uW)
    • Tag returns EPC by reflecting incident RF signal
  • RFID is Old, So What’s New?
    • Previous standards
      • 125 KHz and 13.56 MHz
      • Inefficient modulations schemes
      • Large antennas – credit card size
      • Short range – < 3 feet
    • Emerging standards
      • 900 MHz
      • Efficient modulation scheme
      • Small antennas – postage stamp size
      • Long range – ~ 20 – 30 feet
      • Rewriteable nonvolatile memory
    13 MHz 900 MHz 1 – 3 ft 30 ft +
  • Myriad Applications
    • Supply Chain
    • Package tracking (UPS, FedEx)
    • Airline tickets, luggage
    • Pharmaceuticals
    • Anti-counterfeiting
    • Asset tagging, archiving
    • Car tires
    • Animal tagging
  • RFID in Supply Chain Management
    • Albertson’s distribution center in Brea, CA
    • RFID will increase throughput and efficiency
      • Current barcode scanning slow
      • Barcode applied manually by retailer, not supplier
  • RFID in Logistics
    • UPS sorting facility in Louisville, KY
      • Handles ~5 billion parcels annually
    • RFID will increase throughput and efficiency
      • Current barcode scanning slow and requires manual alignment
  • An Idea Whose Time Has Come
    • 6 of top 7 retailers worldwide
    • > $750 billion revenue
  • Astounding Volume Source: Deloitte & Touche, stores.org, customer interviews.
  • Conservative at 100 Billion/Year? 10 TU 1 TU 100 BU 10 BU 1 BU 100 MU 10 MU Metcalf’s Law: The value of a network increases exponentially with the number of nodes on the network 1/Computer 1/Consumer Appliance 1/Object Cell Phones Wi-Fi Bluetooth/ ZigBee RFID 1/Human Potential Current Penetration
  • RFID Chip Market
    • First and only market for consumable semiconductors
      • Most semiconductor products designed to last years
      • Many RFID chips will last for weeks, days or even hours
    • Huge volume – 10s of billions per year
      • ASPs will start < $0.30 and move to < $0.10
      • $ multi-billion market in a few years
      • No entrenched incumbent
    • Keys to success
      • Global standards
      • Very inexpensive chips => Logic CMOS
      • Very low power chips => Advanced logic CMOS
      • Rewriteable nonvolatile memory => Impinj’s AEON memory
  • Impinj, Inc.
    • Fabless startup located in Seattle, WA
      • Founders: Dr. Carver Mead and Dr. Chris Diorio
      • 45 employees
      • Raised $30 million to date
    • Platform technology: Self-Adaptive Silicon TM
      • Self-tuning analog circuits in lowest cost logic CMOS processes
        • Superior analog and RF performance (extremely low power)
      • AEON TM low-density nonvolatile memory in logic CMOS
    • RFID activity
      • Chairing AutoID Center’s hardware standards body
      • Developing RFID products for > 1 year
        • First RFID chip sampling late this year
  • Award Winning Technology
      • “ Best of the Best”
      • “ Startup of the Year”
      • “ Startups Graduate with Honors”
      • “ Hottest Young Communication Companies”
      • “ Venture All-Star”
      • “ Most Promising New Technology”
  • William T. Colleran, Ph.D. President & CEO www.impinj.com [email_address] Copyright 2003 Impinj, Inc. All rights reserved.