2 Lessons We Have LearnedFrom Landing Page Improvement  Teamo Marketing Best Practices 2011                 7 Feb 2012    ...
About the authorPeter Reshetin• Marketing Specialist at Teamo• Joined Teamo 2 months ago• 4 years in internet marketing• P...
2 Lessons that we have learned1. Experiments with landing pages rock!2. 80% of the time on the web we are   wrong
1.Experiments with  Landing Pages      Rock!
CR increased by +34%from Visits to Registration                 +34%
A/B Test Details                        Control       Test     Visits              582          580 Registrations         ...
Lesson 1 Summary• Test radical ideas• Minimum 100 Conversions per variant to  make test results more stable• When you lose...
2. 80% of time on the webyou are wrong
We started from this one…              -10%
OK, we tried again…          -35%
…and again…      -15%
…and again…       -2%
And only when we tried absolutely  different variant, we succeed                   +34%
Lesson 2 Summary• In testing (and in a Startup general?) most of  the time you WILL be wrong.• If you are wrong:  – Admit ...
Thank you!       7 Feb 2012Prepared by Peter Reshetin  preshetin@gmail.com
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2 Lessons From Landing Page Improvement We Have Learned at Teamo

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2 Lessons From Landing Page Improvement We Have Learned at Teamo

  1. 1. 2 Lessons We Have LearnedFrom Landing Page Improvement Teamo Marketing Best Practices 2011 7 Feb 2012 Prepared by Peter Reshetin Teamo Marketing Team
  2. 2. About the authorPeter Reshetin• Marketing Specialist at Teamo• Joined Teamo 2 months ago• 4 years in internet marketing• Passed Google Analytics Exam
  3. 3. 2 Lessons that we have learned1. Experiments with landing pages rock!2. 80% of the time on the web we are wrong
  4. 4. 1.Experiments with Landing Pages Rock!
  5. 5. CR increased by +34%from Visits to Registration +34%
  6. 6. A/B Test Details Control Test Visits 582 580 Registrations 101 135Conversion Rate 17,35% 23,27% CR vs. Control +34%
  7. 7. Lesson 1 Summary• Test radical ideas• Minimum 100 Conversions per variant to make test results more stable• When you lose… Smile and start again
  8. 8. 2. 80% of time on the webyou are wrong
  9. 9. We started from this one… -10%
  10. 10. OK, we tried again… -35%
  11. 11. …and again… -15%
  12. 12. …and again… -2%
  13. 13. And only when we tried absolutely different variant, we succeed +34%
  14. 14. Lesson 2 Summary• In testing (and in a Startup general?) most of the time you WILL be wrong.• If you are wrong: – Admit it. – Start again, with smile.• And if you are patient and persistent, you are bound to be successful.
  15. 15. Thank you! 7 Feb 2012Prepared by Peter Reshetin preshetin@gmail.com

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