From memes to movies / storytelling in a digital world

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What is valuable about online storytelling and how do you get there? This slide deck shows a spectrum of mediums that you can harness to help your brand or organization.

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From memes to movies / storytelling in a digital world

  1. 1. From memes to movies / storytelling in a digital world Peter  Quinn    2014  
  2. 2. Setting the stage 50 billion devices online by 2020 73% of online adults use a social network 50 billion online videos / month In 2013, Americans viewed eMarketer  Cisco  Break  Media  Social  MEdia  Examiner  ComScore    Forrester  Researc  ,  Pew  Research  Diode  Digital.     58% of Americans have a smartphone 58% of Americans have a tablet internet will be 90% video traffic People watch 186 videos on average each month 42% of videos viewed on tablets are over 10min in duration 52% of videos viewed on a PC are under 3 min. long By 2017,
  3. 3. Setting the stage 50 billion devices online by 2020 73% of online adults use a social network 50 billion online videos / month In 2013, Americans viewed eMarketer  Cisco  Break  Media  Social  MEdia  Examiner  ComScore    Forrester  Researc  ,  Pew  Research  Diode  Digital.     58% of Americans have a smartphone 58% of Americans have a tablet internet will be 90% video traffic People watch 186 videos on average each month 42% of videos viewed on tablets are over 10min in duration 52% of videos viewed on a PC are under 3 min. long By 2017,
  4. 4. Long story short People Need Stories to  watch  and  share.  
  5. 5. Whoever
  6. 6. Wherever
  7. 7. People Connect to Your Brand
  8. 8. Through Content
  9. 9. YOUR AUDIENCE
  10. 10. RESPONSIVE CONTENT
  11. 11. Responsive
  12. 12. Responsive FAST INSIGHTFUL SMART COMPELLING RELEVANT ADAPTIVE COMPREHENSIVE
  13. 13. RELEVANT Know  your  audience.  Make  your  content  insigh;ul  and  ….  
  14. 14. Storytellingisn’tanewsfeed. RELEVANT Know  your  audience.  Make  your  content  insigh;ul  and  ….  
  15. 15. Storytellingisn’tanewsfeed. RELEVANT Know  your  audience.  Make  your  content  insigh;ul  and  ….   It’sanopportunityto makeapersonalconnection withyouraudience.
  16. 16. Classic    Narra@ve  Arc   There’snosecretformula
  17. 17. toestablishahumanpointofview.
  18. 18. Substancecan’tbeautomated.
  19. 19. memes ------------------------- movies  On  the  spectrum  of  storytelling  
  20. 20. memes ------------------------- movies  On  the  spectrum  of  storytelling  
  21. 21. memes ------------------------- movies  On  the  spectrum  of  storytelling  
  22. 22. memes ------------------------- movies  On  the  spectrum  of  storytelling  
  23. 23. memes ------------------------- movies  On  the  spectrum  of  storytelling  
  24. 24. memes ------------------------- movies Good  content  comes  in  many  forms.  
  25. 25. memes ------------------------- movies While  a  very  rudimentary  media  form  measured  in     clicks,  likes,  and  shares,  memes  s@ll  require  editorial     direc@on.  Whether  produced  or  crowd-­‐sourced,     they  are  a  superficial,  yet  effec@ve  way,  to  hook     an  audience-­‐–  even  if  only  for  a  second.   Good  content  comes  in  many  forms.  
  26. 26. memes ------------------------- movies Internet-­‐based  news  outlets  are  building  a  strong  presence     through  “spectacle”  headlines  and  animated  gifs.  Cri@cized     for  lacking  substance,  they  are  a  penetra@ng  force  hiTng     millenials  how  and  where  they  like  to  scan  the  news.  Used     well,  they  could  become  the  trigger  to  much  richer  content.   Good  content  comes  in  many  forms.  
  27. 27. memes ------------------------- movies When  produced  well,  infographics  can  be  an  effec@ve  and   sharable  way  to  quickly  reveal  insights  from  complex  data     and  narra@ves.  When  used  poorly,  they  unfortunately  only     make  dry  facts  and  numbers  more  visual.     Good  content  comes  in  many  forms.  
  28. 28. memes ------------------------- movies Used  to  quickly  dis@ll  deep  and  @mely   issues,  one-­‐page  websites  have  become   successful  experien@al  infographics  in   themselves.  MailChimp’s  annual  report   (  pictured  here  )  set  out  for  a  quick  dive   one  -­‐  page  interac@ve  experience.       Good  content  comes  in  many  forms.  
  29. 29. memes ------------------------- movies Whoever  guessed  that  lectures  would  become  a  popular   entertainment  sensa@on.  TED  is  a  testament  to  content     and  storytelling  in  its  truest  form.  Now  every  brand  is  trying   to  fit  on  that  exclusive  TED  stage  and  become  recognized   as  a  trend-­‐seTng  thought  leader.   Good  content  comes  in  many  forms.  
  30. 30. memes ------------------------- movies People  keep  thinking  podcasts  are  dead,   but  shows  like  Marc  Maron’s  WTF  makes   us  realize  that  if  you  build  great  content–   they  will  come.     Good  content  comes  in  many  forms.  
  31. 31. memes ------------------------- movies The  New  York  Times  One  in  8  Million  project  is  a     great  example  that  illustrates  how  well-­‐produced   audio  and  photography  can  transcend  a  tradi@onal     slideshow  format  into  a  great  storytelling  experience.   Good  content  comes  in  many  forms.  
  32. 32. memes ------------------------- movies Episodic  narra@ves  are  a  much  deeper  emo@onal  and   @me-­‐intensive  investment  for  the  viewer.  It’s  every  great   storyteller’s  dream  to  to  have  such  a  captured  audience.   If  you  can  get  people  along  for  the  ride,  they  will  more     likely  stay  for  the  long  haul.       Good  content  comes  in  many  forms.  
  33. 33. memes ------------------------- movies Storytelling  is  evolving  into  the  gaming  world.  Brands,     government  organiza@ons,  and  non-­‐profits  are  star@ng   to  consider  gaming  a  viable  form  of  content  engagement.   Good  content  comes  in  many  forms.  
  34. 34. If 1 minute of video = 1.8 Million Words   Dr.  James  McQuivey  of  Forrester  Research.  
  35. 35. How can you best tell your story?  
  36. 36. Creative Plan Knowyouraudience Understandyourgoals Usethemosteffectiveformat Selectapromotionalmethod Craftyourstory Giveitform Revealaninsight Makeitrelevant Provideacall-to-action & Makeitsharable
  37. 37. From memes to movies / storytelling in a digital world Peter Quinn © 2014 www.linkedin.com/in/peterquinn/  

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