Who Are eMarketing Connected?• We help customers navigate the rapidly changing complex multi-channel online environment• Our expertise helps customers focus on what makes a difference and make better online decisions• We help customers define and implement a strategy that delivers results across web, email, social media and mobile.
What Do We Do – Services OverviewStrategy & Best Practice in Online Marketing for Web, Email, Social Media and Mobile Strategic Analysis Strategic Planning Strategy Delivery Performance Management & Insights & Optimisation • Research • Digital strategy • RFI/P/Q • Establish reporting • Benchmarking definition • Vendor structures • Competitor • Roadmap from assessment • Ongoing Landscape objectives • Brief definition optimisation • Identify through to • Vendor • Strategic insights Threats & actions Management & recommendations Opportunities • KPI Setting • Program & Project Support • Subject Matter Expertise • Formal training programs Inhouse Training • Coaching/on the job training • Executive briefings • Voice of the Online Customer workshops • Roundtables
Experience - SummaryGlobal Brands, Multi-Nationals andNational Organisations across:• Telecommunications,• Financial Services,• Not For Profit Organisations,• Energy & Utilities,• Retail BankingStrategic Projects include:• Digital Operating Model & Processes • Digital Tender Preparation & Vendor• Digital UX, Creative & Content Strategy Assessment• Digital and Competitive Benchmarking • Digital Competence Development Program• Online Communications Benchmarking • Executive Workshops• eBilling Migration Strategy
Other – What else do we do? Public Training, Events & Workshops • Half day to multiple day training • Round table meetings, workshops and briefings covering all key disciplines from social media, web and email Online Member based website • Designed to provide online marketing strategy, best practice and market information. • Industry Reports, White Papers, Best Practice Guides, Templates
Industry Research, Case Studies and WhitePapersIndustry Research• Beyond The Basics – Why Australia’s Largest Retailers Are Losing The Online BattleCase Studies• How Are Ubank Using Social Media• How Are Bing Lee Using Social Media• Tapit NFC Mobile Marketing• Pygg Social TransactionsWhitepapers• Measuring The Value of Social Media• How Australian Brands Are Using Social Media• How Australian Brands Are Using Facebook