New Jersey American Marketing Association To Host Brand Building Seminar And
Networking Event With Food Network
The New Jersey Chapter of the American Marketing Association is holding a brand
building event on November 11th featuring Michael Smith, SVP of Marketing, Creative
and Brand Strategy at Food Network. Mr. Smith is credited with successfully
repositioning the Food Network brand to attract a broader audience.
Bergen-Passaic, NJ (1888PressRelease) October 27, 2009 - The New Jersey Chapter of
the American Marketing Association (NJAMA) announced a brand building seminar and
networking event scheduled to take place November 11. Michael Smith, Senior Vice
President of Marketing, Creative and Brand Strategy at Food Network, will provide an
insider's look at the dynamic evolution of this powerful brand which is widely recognized
as a provider not only of quality lifestyle information, but also entertainment.
Mr. Smith will discuss the importance of listening to and learning from customers, and
understanding the role marketers, and others, play in customers’ lives. Effective
communication, driving home key messages, and staying true to the brand mission are
additional topic areas. He will also share a case study on lessons from the history of the
Food Network.
He is credited with successfully repositioning the Food Network brand to attract a
broader audience – reaching beyond its original core of gourmands and expert cooks – to
successfully compete in the broader non-fiction entertainment television category. In
2008, Food Network achieved the highest prime time rating in its history, surpassing
networks like TLC and E! to enter the top 20 among all cable networks.
The event will take place at MediaMix, 4 Pearl Court, Allendale, NJ. Registration opens
at 6:00 pm. Event attendees will enjoy a gourmet sampling menu prepared and served by
the award-winning specialty caterer Kevin Oppici of Kevin's Thyme. Lovely wine
pairings may be selected with the ticket purchase. Networking, MediaMix studio tours,
and the four-star gourmet tasting menu also begin at 6:00 pm. A brief chapter meeting at
7:15 pm will precede the feature presentation at 7:30 pm.
Early bird pricing is available through November 4; regular pricing begins November 5.
Tickets will be available at the door.
Additional information and online registration is available at http://www.njama.org.
About The American Marketing Association
The American Marketing Association (AMA) is the largest marketing association in
North America. It is a professional association for individuals and organizations involved
in the practice, teaching and study of marketing worldwide and the leading source that
marketers turn to every day for information, resources, education and professional
networking. AMA members are part of a network of experienced marketers nearly 40,000
strong that includes leading marketing academics, researchers and practitioners from

every industry.
More information can be found at MarketingPower.com.
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